Location: Remote (USA) or Nashville, TN
Build Scalable B2B Products That Drive Measurable Impact
At Asurion, we serve 300M+ customers globally. Our success as a B2B2C company is built on strong B2B relationships with the world's largest consumer brands who give us the opportunity to deliver world-class experiences to their customers daily. Asurion's Lifecycle Care Product Team is responsible for growing B2B client value by improving program performance, accelerating time-to-value, optimizing customer experiences, and modernizing how we bring products to the world's largest consumer brands — spanning tech, telecom, e-commerce.
Although Asurion's brand is consumer-facing, our growth motion is fundamentally B2B. We win and scale enterprise partnerships by packaging our capabilities as defined offerings, standardizing how we integrate into client environments, and measuring program performance so that what works for one client can scale across many.
We're at an inflection point: evolving to a scalable product platform that can onboard new partners faster, support more diverse program configurations, and drive measurable improvements in cost, conversion, and customer experience.
This team sits at the intersection of enterprise complexity and modern product craft. We're looking for a Principal Product Manager to own the end-to-end product definition of Lifecycle Care in market — including the supported product configuration catalog and our enterprise integration strategy. This is a senior IC role with significant autonomy, suited to someone who has worked in environments where the hard part isn't just building — it's defining what to build when requirements come from multiple stakeholders, systems are evolving, and the answer isn't always a new feature.
What You'll Do
You'll work across multiple engineering and platform teams to define scalable solutions, establish integration patterns, and ensure our products deliver real business outcomes for B2B clients and their end-customers.
Own Product Definition for Scalable Client Programs
- Define what Lifecycle Care is in market — which capabilities are productized offerings, which are configurable variants, which are commercial-only conversations — and own the supported product configuration catalog
- Set our integration strategy and tooling posture: which patterns we standardize, what we expose to clients, where we adapt to a client's stack, and where we insist on Asurion's way of working
- Make roadmap decisions around integrations and supported configurations, grounded in data, technical feasibility, and client impact
- Articulate a strong product viewpoint, grounded in client discovery, and influence shared prioritization across engineering, commercial, and operations
- Translate insights and innovations from Asurion's consumer experience teams into scalable B2B product capabilities that drive partner adoption and program performance
Drive Discovery and Execution Across Product and Commercial Teams
- Lead structured discovery with both existing partners and prospective enterprises, including senior commercial and operating leaders at major brands
- Develop a differentiated product POV across client archetypes — tech OEMs, digital subscription services, connected home and IoT, marketplace and retail
- Work across product, engineering, and commercial teams to ship — owning requirements clarity, tradeoff decisions, and launch quality
- Run experimentation where appropriate to optimize conversion, cost-to-serve, and customer experience across a large, diverse client base
- Partner with Client teams to design test-and-learn approaches and go-to-market strategies for new capabilities
Connect Product Work to Business Outcomes
- Define and own KPIs tied to real client and business impact (e.g., time-to-live, time-to-value, cost-to-serve, retention)
- Use data and client feedback to drive iteration, not just post-launch reporting
- Partner with operations, client solutions, and commercial teams to ensure what ships actually lands
What You Bring
- 10+ years of Product Management experience in enterprise B2B, ideally in environments with complex integration, configuration, or multi-stakeholder delivery. Exposure to customer support, service delivery, or similar operationally complex verticals is a plus.
- Experience owning a product portfolio in environments where requirements come from multiple stakeholders (commercial, engineering, operations) and need to be synthesized — not just executed
- Track record of shipping integration-heavy or configuration-driven products across multiple engineering teams, and of setting strategic direction for integration architecture
- Comfort with ambiguity: you've worked in organizations where the product operating model itself was still being defined
- Demonstrated ability to push back on commercial pressure with a clear product POV grounded in data
- Strong data instincts — you use metrics to make decisions and to tell the story of why something worked or didn't
- Clear, direct communication skills — written and verbal — with the ability to influence without authority
Why Join Us?
- Drive tangible impact for Asurion's most strategic global client programs
- Work on products that touch millions of customers and multiple global ecosystems
- Be a key player in a high-performance, client-facing enterprise product team
