Principal Product Manager, International Ecommerce

Principal Product Manager, International Ecommerce

The Role

The Principal Product Manager, International Ecommerce will own the technology strategy, roadmap, and execution supporting company's international ecommerce expansion, with an initial focus on Japan and Europe and potential expansion into Canada and Hong Kong. This role will lead the development of scalable international commerce capabilities through Shopify Plus and Shopify Markets, ensuring company's technology infrastructure can support new market launches, localized customer experiences, and sustainable global growth. As a senior individual contributor, you will operate with a high degree of autonomy, translating international business priorities into actionable product strategies, technical requirements, and delivery roadmaps. You will partner closely with International, Ecommerce, Operations, Finance, Marketing, and Technology teams to define technical go-to-market requirements, manage cross-functional dependencies, and execute successful market launches. This role requires a combination of strategic product leadership, deep Shopify expertise, and hands-on execution. The ideal candidate can navigate complex international commerce requirements, make informed technology recommendations, and independently drive initiatives from discovery through launch and optimization.

Key Responsibilities
International Expansion & Technology Strategy

Own the international ecommerce technology roadmap, prioritizing capabilities and investments that enable expansion into Japan, Europe, and additional global markets.
● Partner with International and Ecommerce leadership to translate market expansion strategies and commercial objectives into technology requirements and execution plans.
● Lead technical discovery and feasibility assessments for new markets, identifying platform capabilities, integration needs, operational dependencies, and implementation risks.
● Develop scalable, repeatable technology solutions that accelerate future market launches while accommodating local market requirements.
● Define technical scope, delivery milestones, resource requirements, and success metrics for international ecommerce initiatives.
● Provide strategic recommendations on technology investments, platform capabilities, and implementation approaches to support long-term international growth.

Shopify Markets & Global Commerce Capabilities

● Serve as the product owner for Shopify Markets, driving the configuration, development, and optimization of international commerce capabilities.● Lead the implementation of localized storefront experiences, including market-specific currencies, languages, pricing, domains, catalogs, and merchandising requirements. ● Partner with Engineering and cross-functional stakeholders to define solutions for international payments, taxation, duties, shipping, fulfillment, and compliance requirements. ● Evaluate native Shopify functionality, third-party applications, and custom development to recommend scalable, maintainable solutions. ● Define and manage integrations between Shopify and supporting enterprise systems, including ERP, fulfillment, payment, analytics, and customer experience platforms. ● Balance global platform standardization with local market needs to minimize technical complexity and operational overhead.

International Go-to-Market Execution

● Own the technology workstream for international market launches, ensuring technical delivery aligns with cross-functional go-to-market plans. ● Partner with International, Marketing, Creative, Operations, Finance, Legal, and Customer Experience teams to identify market-specific requirements and dependencies. ● Establish comprehensive technical launch plans, including milestones, ownership, testing, readiness criteria, and post-launch support. ● Lead cross-functional coordination across internal engineering teams, external development partners, and technology vendors. ● Proactively identify and resolve risks, dependencies, and technical blockers to maintain launch timelines. ● Establish repeatable technical launch frameworks and playbooks to improve efficiency and accelerate future market expansion.

Product Leadership & Execution

● Independently lead complex product initiatives from discovery and requirements definition through development, testing, launch, and optimization. ● Translate business needs into clear product requirements, prioritized backlogs, user stories, and acceptance criteria. ● Partner with Engineering and UX to deliver solutions that balance customer experience, business value, technical feasibility, and scalability. ● Define KPIs and measurement frameworks to evaluate technical launch success, platform performance, and opportunities for optimization. ● Leverage data, customer insights, and business performance to inform product prioritization and continuous improvement. ● Communicate product strategy, roadmap progress, risks, and recommendations to senior leadership ● Drive alignment and decision-making across teams without direct reporting authority.

Personal and Professional Qualifications


● 8+ years of experience in digital product management, ecommerce, or related technology roles, including ownership of complex, cross-functional initiatives.
● Deep experience with Shopify Plus and Shopify Markets, including international storefront configuration, localization, and platform capabilities.
● Strong understanding of international ecommerce requirements, including multicurrency, multilingual experiences, regional payment methods, taxation, duties, fulfillment, and compliance.
● Demonstrated ability to develop technology strategies and roadmaps that support business expansion and operational scalability.
● Experience leading technical workstreams within cross-functional go-to-market initiatives.
● Strong technical acumen, including experience with e-commerce integrations, APIs, ERP, order management, and fulfillment systems.
● Proven ability to independently navigate ambiguity, evaluate trade-offs, and make strategic product recommendations.
● Exceptional stakeholder management and communication skills, with demonstrated ability to influence senior leadership and cross-functional partners.
● Strong analytical and problem-solving skills, with the ability to use data to inform prioritization and measure outcomes.
● Experience working with distributed engineering teams, external development partners, and technology vendors.
● Ability to balance strategic planning with hands-on execution in a fast-paced, high-growth environment.
● Experience in beauty, luxury, retail, or consumer goods preferred.
● Bachelor's degree or equivalent practical experience.