About Blue Cross and Blue Shield of Minnesota

At Blue Cross and Blue Shield of Minnesota, we are committed to paving the way for everyone to achieve their healthiest life. We are looking for dedicated and motivated individuals who share our vision of transforming healthcare. As a Blue Cross associate, you are joining a culture that is built on values of succeeding together, finding a better way, and doing the right thing. If you are ready to make a difference, join us.

The Impact You'll Have


The Principal Product Manager owns the product roadmap across market/product lines which aims to improve business results around revenue growth, cost control/reduction and product gaps.

This role is responsible for the design and implementation of new products within existing and new market/product lines. Ensures ongoing product efficiencies that may include product iterations, enhancements, lifecycle planning, product roadmap, performance managing and enabling product growth within segments and across the business.

In addition, the Principal Product Manager functions as Behavioral Health subject matter expert, translating behavioral health market trends, clinical practices, regulatory requirements, and member needs into actionable product strategies, roadmaps, and solutions that drive growth, quality, affordability, and member outcomes.



What You'll Do

• Owns the health insurance product strategy and roadmap by evaluating customer needs, market trends, competitor offerings, and business performance to identify growth opportunities, improve products, and drive revenue and profitability.
• Leads new product development and product lifecycle management from concept through implementation, including product enhancements, roadmap planning, performance monitoring, and product innovation across multiple market segments.
• Partners cross-functionally to execute product strategy by working with stakeholders, product owners, sales, operations, and technology teams to prioritize investments, manage strategic initiatives, and deliver customer-focused solutions that improve business and operational outcomes.




How You'll Do It

• Acts as voice of customer and evaluates existing products and competitor and industry data to improve existing market/product lines and make recommendations on new opportunities.
• Ensure presentations, communications, and implementation of all phases of product development are being done
• Reviews, analyzes, and makes recommendations on actions for existing products.
• Investigates market opportunities and effect on market for existing and new products.
• Engage with Product Owners to help develop short-term and long-term Market/Product Strategy Roadmaps
• Determines customer needs and preferences through research and analysis of industry technology, current processes, and other methods.
• Responsible for supporting the Product Lifecycle Management process to monitor product performance (clinical, financial, and operational) across all markets, as well as a competitive analysis research for benefits, market and regional data and trends.
• Supports the development of short- and long-term strategic product promotions in support of market, sales, and profitability objectives.
• Establishes product development policies.
• Actively look for opportunities to create product innovation 
• Accountable for highlighting strategic capabilities for Product/Business line and tracking current state vs future vision for the capability (Leading, Above Market, Market, Below Market & Missing).
• Provide input into funding needs to create, support or accelerate Market/Product line strategic growth or cost control outcomes. 
• Performs additional responsibilities consistent with the scope and level of the role, as assigned.




Required Skills & Experience

Preferred Skills & Experience




Licensure/Certifications


Preferred Certificates -
Registered Nurse Lic (RN) - State Nursing Licensing Board

Licensed Professional Clinical Counselor (LPCC) - State Behavioral Health Licensing Board

Licensed Professional Counselor (LPC) - State Licensing Board

Licensed Independent Clinical Social Worker (LICSW) - State Social Worker Licensing Board



Role Designation


Hybrid



Role designation definition:

• Teleworking is working full time remote.
• Hybrid is a minimum of 2 days onsite.
• Onsite is full-time onsite.

Anchored in Connection

Our hybrid approach is designed to balance flexibility with meaningful in-person connection and collaboration. We come together in the office two days each week – most teams designate at least one anchor day to ensure team interaction. These in-person moments foster relationships, creativity, and alignment. The rest of the week you are empowered to work remote.




Compensation and Benefits


$117,800.00 - $159,000.00 - $200,200.00 Annual

Pay is based on several factors which vary based on position, including skills, ability, and knowledge the selected individual is bringing to the specific job.

We offer a comprehensive benefits package which may include:

• Medical, dental, and vision insurance

• Life insurance

• 401k

• Paid Time Off (PTO)

• Volunteer Paid Time Off (VPTO)

• And more

To discover more about what we have to offer, please review our benefits page.




Equal Employment Opportunity Statement

At Blue Cross and Blue Shield of Minnesota, we are committed to paving the way for everyone to achieve their healthiest life. Blue Cross of Minnesota is an Equal Opportunity Employer and maintains an Affirmative Action plan, as required by Minnesota law applicable to state contractors. All qualified applications will receive consideration for employment without regard to, and will not be discriminated against based on any legally protected characteristic.

Individuals with a disability who need a reasonable accommodation in order to apply, please contact us at: talent.acquisition@bluecrossmn.com.

Blue Cross® and Blue Shield® of Minnesota and Blue Plus® are nonprofit independent licensees of the Blue Cross and Blue Shield Association.

Physical requirements.