Product & Application Manager – Separation Technology
At Alfa Laval, we always go that extra mile to overcome the toughest challenges. Our driving force is to accelerate success for our customers, people, and planet. You can only achieve that by having dedicated people with a curious mind. Curiosity is the spark behind great ideas, and great ideas drive progress.
As a member of our team, you thrive in a truly diverse and inclusive workplace based on care and empowerment. You are here to make a difference. Constantly building bridges to the future with sustainable solutions that have an impact on our planet’s most urgent problems. Making the world a better place. Every day.
Purpose of job:
The Product & Application Manager – Separation Technology is responsible for driving growth, profitability, and market leadership for separation technology products and applications within the India Energy Division. This role acts as the technical and commercial interface between customers, sales teams, engineering, and global product organizations, ensuring the delivery of competitive solutions and strong customer value. The incumbent will lead the development and execution of product strategies, support sales with application expertise, and champion the commercialization of innovative separation solutions across diverse energy and process industry segments.
As Product & Application Manager you will have following key responsibilities:
1. Product Portfolio Management & Application Leadership
- Manage the product portfolio for separation technology within the India Energy Division, ensuring alignment with divisional targets and market requirements.
- Lead the technical positioning, application development, and value proposition of separation solutions for energy and process industry customers.
- Identify and evaluate market trends, customer needs, and business opportunities to drive portfolio growth and innovation.
2. Sales Support & Solution Commercialization
- Provide application expertise and technical consultation to sales teams, enabling effective product positioning and solution recommendations.
- Prepare and review technical and commercial proposals, specifications, and value propositions for separation technology projects.
- Support disciplined pipeline management and conversion of opportunities into realized revenue through direct and indirect sales channels.
3. Customer Engagement & Market Development
- Lead customer visits, presentations, seminars, and training for internal and external stakeholders to promote separation technology solutions.
- Personally engage with key accounts to build relationships, understand requirements, and deliver tailored solutions.
- Monitor competitor activity, pricing, and market developments to identify displacement opportunities and proactively capture shifting market demands.
4. Product Strategy & Lifecycle Management
- Develop and execute product strategies and growth plans for separation technology, collaborating with global teams on product development, localization, and lifecycle management.
- Spearhead the market introduction, positioning, and early adoption of new separation solutions and technology upgrades.
- Identify cross-selling and up-selling opportunities within the existing customer base for newly launched product variants and integrated packages.
5. Operational Alignment & Reporting
- Maintain active reporting cadence with the Business Head – Energy Process Sales, providing accurate forecasting, market insights, and threat vectors.
- Implement structured sales tracking through CRM systems, maintaining high data fidelity for pipeline health and close-rate metrics.
- Ensure compliance with quality, safety, and industry standards in all product and application activities.
Key Competencies & Attributes
- Execution Excellence: Strong operational focus with a proven ability to consistently convert pipeline opportunities into realized revenue.
- Technical Expertise: Deep understanding of separation technology, process equipment, and energy industry applications.
- Solution Selling: Ability to move sales teams away from commodity pricing conversations toward high-value, integrated engineering solutions.
- Turnaround Mindset: Resilience and analytical problem-solving skills necessary to engage and convert lost or challenging accounts.
- Stakeholder Management: Excellent communication and collaboration skills across cross-functional and global teams.
Qualifications & Experience
- Education: Bachelor’s Degree in Engineering (Mechanical, Chemical, Process, Industrial, or Electrical). MTech or business qualification is a distinct advantage.
- Experience: Minimum 8–12 years of experience in separation technology, process equipment, product management, application engineering, or technical sales within the energy or process industries in India.
- Leadership: Demonstrated experience in leading cross-functional teams and managing matrixed structures (direct sales, channels, and vertical managers).
- Core Skills: Proven expertise in product management, application engineering, technical sales support, market analysis, and business development.
Key Skills
- Product portfolio management
- Application engineering
- Technical sales support
- Market analysis and business development
- Proposal management
- Customer relationship management
- Problem-solving and analytical skills
- Presentation and training skills
- Operational excellence and reporting
Success Measures
- Revenue and margin growth for separation technology products
- Market share development within the India Energy Division
- Pipeline and project conversion rates
- Customer satisfaction and retention
- Product adoption and portfolio performance
Why should you apply:
We offer you an interesting and challenging position in an open and friendly environment where we help each other to develop and create value for our customers.
An exciting place to build a global network with different nationalities.
Your work will have a true impact on Alfa Laval’s future success; you will be learning new things every day.
We care about diversity, inclusion and equity in our recruitment processes. We also believe behavioural traits can provide important insights into a candidate's fit to a role. To help us achieve this we apply Pymetrics assessments, and upon application you will be invited to play the assessment games.
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