Product Expansion Lead at AIOS

Accountabilities:

• Market Research and Opportunity Identification: Maintain a strong understanding of consumer healthcare markets, identify attractive product categories, and evaluate opportunities through customer research, surveys, competitor analysis, demand testing, and market validation.

• Product Launch and Expansion: Lead new product categories from initial concept to launch, developing comprehensive launch strategies and coordinating Clinical, Product, Operations, Supply Chain, and Growth teams to ensure successful execution.

• Growth Strategy: Own the end-to-end growth strategy for each new product vertical, covering customer acquisition, performance marketing, creative development, conversion optimization, organic growth, and lifecycle marketing.

• Cross-Selling and Customer Value: Develop strategies to introduce complementary products into existing customer journeys while maintaining a seamless experience and maximizing conversion rates, average order value, and incremental customer lifetime value.

• Commercial and Financial Performance: Take ownership of unit economics across new product categories, monitoring customer acquisition costs, gross margins, retention, attach rates, cross-sell performance, payback periods, and lifetime value to guide investment decisions.

• Customer Retention: Build sustainable product experiences and customer journeys that encourage repeat purchases, strengthen engagement, and generate long-term value beyond initial transactions.

• Team Building and Leadership: Initially operate as the primary decision-maker and execution owner, removing blockers and driving progress independently, before recruiting and developing a lean, high-performing expansion team.

• Continuous Optimization: Monitor key performance indicators, identify opportunities for improvement, and make data-driven decisions about scaling, refining, or discontinuing product initiatives.

Requirements:

• At least 3 years of experience expanding an established direct-to-consumer (D2C) brand into new product categories that its existing customers had not previously purchased.

• Strong background in consumer businesses and international D2C markets, ideally within fast-growing, entrepreneurial environments.

• Demonstrated expertise in growth strategy, including customer acquisition, performance marketing, conversion optimization, and retention strategies for new product categories.

• Strong commercial judgment and the ability to evaluate market opportunities, validate demand, develop business cases, and make investment decisions based on evidence.

• Excellent understanding of unit economics and growth metrics, including CAC, AOV, gross margin, cross-sell rate, attach rate, retention, payback periods, and customer lifetime value.

• Proven experience leading complex product launches and coordinating cross-functional teams across Product, Operations, Growth, Supply Chain, and other specialist functions.

• A hands-on builder mentality, with the ability to independently own initiatives, solve problems, develop initial solutions, and bring products to market with limited resources.

• Strong analytical, strategic thinking, and problem-solving abilities, combined with the capacity to make high-quality decisions in ambiguous and rapidly changing environments.

• Excellent communication, leadership, and organizational skills, with the ability to manage multiple priorities while maintaining a strong focus on execution and measurable results.

• High levels of ownership, resilience, urgency, integrity, and adaptability, with a strong commitment to customer experience and operational excellence.

Nice-to-have qualifications:

• Experience launching regulated consumer products and navigating regulatory requirements, product claims, and evidence standards.

• Experience evaluating build-versus-buy opportunities, including partnerships, licensing arrangements, and acquisitions.

• Familiarity with AI-powered tools and the ability to develop agentic workflows to improve productivity and execution.

• Previous experience recruiting and managing lean teams during new product or category expansion.

• Entrepreneurial experience, including founding a business or joining an early-stage company during its initial growth phase.

• Ability to quickly understand unfamiliar markets, engage relevant stakeholders, conduct customer research, and develop actionable launch plans.

Benefits:

• Competitive compensation: Annual salary ranging from $200,000 to $400,000, depending on experience and qualifications.

• Equity participation: Early-stage equity ranging from 0.15% to 0.50%, offering an opportunity to participate in long-term company growth.

• Remote flexibility: Fully distributed working environment with the flexibility to work asynchronously from your preferred time zone.

• Paid time off: At least two weeks of annual paid vacation, in addition to local public holidays.

• Healthcare coverage: Comprehensive medical insurance, where applicable.

• Professional development: Annual budget of $1,200 for books, courses, coaching, and other learning opportunities.

• Wellness allowance: Annual budget of $1,200 for gym memberships, health applications, and personal wellness activities.

• Healthcare membership: Complimentary membership with a clinic providing GLP-1 services.

• Health coaching: Free biweekly health coaching sessions to support your physical well-being.

• Professional coaching: Free biweekly work coaching sessions to support productivity, performance, and well-being.

• Equipment: Company-provided MacBook and work-from-home equipment as needed.

• Career growth: Opportunity to build and lead a new business function, with potential progression into senior growth leadership positions such as VP of Growth or Chief Growth Officer.

• Entrepreneurial environment: Significant autonomy, direct collaboration with executive leadership, and the opportunity to help shape the company's culture and future direction.