Acronis is a global leader in cyber protection, delivering AI-powered protection for productive MSPs in a single, natively integrated platform that unifies operations management, cybersecurity, and data protection. Driven by our mission to protect, manage and automate every workload that businesses and lives depend on, we’ve built the industry’s only all-in-one solution.
The Product Launch Specialist leads the planning and coordination of go-to-market activities for new products, major updates, recurring releases, price list updates, product end-of-life, key campaigns at Acronis.
This role translates approved scope into actionable plans, aligns stakeholders on responsibilities and deadlines, and drives readiness across communications, documentation, marketing assets, and enablement. Working closely with Product Management, Product Marketing, Sales, Regional Marketing, Compliance, Analyst Relations, Public Relations, Social Media, Internal Communications, and partner-facing teams, the Product Launch Specialist ensures coordinated execution and measures results against agreed objectives.
WHAT YOU'LL DO
- Own launch planning and coordination: Build and maintain integrated launch plans covering objectives, audiences, scope, milestones, deliverables, dependencies, and owners, from initial intake and approval through post-launch review.
- Drive cross-functional alignment: Lead launch alignment meetings, track commitments, document decisions, and escalate unresolved dependencies or risks to the appropriate decision-makers.
- Manage launch readiness and scope changes: Establish readiness criteria with stakeholders and track completion. Coordinate confirmation of feature availability and documentation with Product Management, and assess the impact of scope or timing changes on assets, localization, enablement, and communications.
- Coordinate launch assets: Ensure product messaging, web content, release notes, documentation, sales materials, training, FAQs, and localized assets are prepared, reviewed, and available according to the launch plan.
- Orchestrate launch communications: Maintain a coordinated schedule for internal announcements, partner and customer communications, in-product notifications, and other launch channels. Work with content and channel owners to ensure accurate, consistent messaging and timely delivery.
- Coordinate sales and marketing enablement and analyst briefings: Organize training, briefings, and supporting materials that help Sales, Marketing, distributors, and partners understand new capabilities, customer value, positioning, and relevant use cases. Work with Analyst Relations to coordinate analyst briefings and supporting content.
- Incorporate partner input: Coordinate participation by Ambassadors and Partner Advisory Council members in relevant discovery sessions, early access programs, and post-launch reviews. Consolidate feedback and route it to the responsible teams for consideration and follow-up.
- Align global and regional execution: Work with regional teams to adapt launch activities to local market and language needs, align schedules, and establish clear execution and follow-up responsibilities.
- Coordinate product and feature discontinuations: Translate approved end of life decisions into coordinated plans. Work with Product Management, Legal, Compliance, Support, and commercial teams to align notification requirements, migration guidance, documentation updates, and customer or partner communications.
- Coordinate price list updates and communications: Coordinate approved price list changes from intake through publication, ensuring timely internal communication to Sales and Marketing and external notification to partners.
- Measure results and improve execution: Agree on launch KPIs and reporting ownership with stakeholders, consolidate available results, and lead post-launch reviews. Use findings to improve launch templates, readiness checklists, workflows, and tracking tools.
WHO WE’RE LOOKING FOR
- 2+ years of experience in project managements, product marketing, marketing program management, or a related role, preferably in B2B technology.
- Proven ability to manage complex projects involving multiple teams, concurrent deadlines, and interdependent deliverables.
- Experience coordinating marketing communications, launch assets, and sales or partner enablement.
- Strong planning and organizational skills, attention to detail, and the ability to manage competing priorities independently.
- Ability to identify risks, assess the impact of changes, and escalate issues with clear recommendations.
- Strong stakeholder management skills, including the ability to influence without direct authority and hold teams accountable for agreed commitments.
- Excellent written and verbal communication skills in English.
- Experience with project management and collaboration tools, with the ability to use CRM data and reporting dashboards to assess results.
- Knowledge of cybersecurity, cloud services, SaaS, or the managed service provider ecosystem is an advantage.
- Ability to learn quickly and adapt to a dynamic, constantly evolving environment.
- Confidence in using AI tools such as ChatGPT or Claude, or an interest in applying them to everyday work, would be a plus.
What success means in this role
- Launch milestones delivered against approved scope, timelines, and readiness criteria, with changes documented and communicated promptly.
- Required assets, documentation, communications, and enablement available by their agreed deadlines.
- Applicable Compliance reviews and approvals completed before publication or distribution.
- Clear ownership of deliverables and timely escalation, and resolution of dependencies and risks.
- Consistent messaging and coordinated execution across global, regional, and partner-facing teams.
- Price list updates published accurately and on schedule, with Sales and Marketing informed internally and partners notified externally within agreed notice periods.
- Launch results assessed against agreed KPIs, with actionable recommendations and follow-up owners.
- Product and feature discontinuations supported by timely communications, updated materials, and clear transition guidance
WHO WE ARE
A Swiss company founded in Singapore in 2003, Acronis offers over twenty years of innovation with 15 offices worldwide and employees in 50+ countries. Acronis Cyber Protect is available in 26 languages in 150 countries and is used by over 21,000 service providers to protect more than 750,000 businesses.
Our corporate culture centers on innovation, accountability, and impact. We encourage our people to think boldly, challenge conventional approaches, and take ownership of outcomes. As a member of our global “A-Team,” you’ll operate in a high-growth, fast-paced environment where resilience, adaptability, and a commitment to continuous improvement drive success.
OUR INTERVIEW PRACTICES
To ensure a fair and genuine hiring process, candidates are expected to participate in interviews without the use of AI tools, automated prompts, or third-party assistance. Interviews are designed to assess individual skills, experience, and communication style, and we value authentic, real-time interaction.
Use of AI or external assistance during live interviews may result in disqualification. For roles where AI skills are being evaluated, permitted use of AI tools will be clearly communicated in advance. Candidates may be asked to disable virtual backgrounds or participate in in-person interviews. All employment offers are contingent upon successful completion of applicable criminal, education and identity background checks
Acronis is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, marital status, national origin, physical or mental disability, medical condition, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, gender identity or expression, or any other characteristic protected by applicable laws, regulations and ordinances.
