The Product Line Marketing Manager, CIS SecureSuite and Commercial Membership is part of the Sales and Business Services department, which resides on the Marketing and Communications team and reports to the Director of Product and Partner Marketing. As our Product Line Marketing Manager, you will bridge the gap between the technical and go-to-market aspects of product management for our offerings related to CIS SecureSuite and commercial membership. This is a cross-functional role that collaborates with related Product Managers and Owners, Sales, Member Success, Marketing and Communications, and more. The Product Line Marketing Manager drives the overall success of offerings they are responsible for by owning and delivering the messaging, go-to-market strategy, campaigns and tactic coordination, and sales relationship. You will play a part in a continuous process of sharing inputs and data with the Product teams to aid in product development and strategy.
What You'll Do:
- Lead planning and drive execution of effective strategies, tactics, deliverables, and timelines to create campaign plans for product launches, releases, and ongoing demand generation for CIS SecureSuite and commercial membership
- Drive the marketing strategy by driving demand for the product, tracking key performance indicators (KPIs), monitoring product performance, conducting voice of customer and market research, and providing analysis and go-to-market plans to stakeholders
- Collaborate with related Product Managers and Owners on the development of new cybersecurity products and features
- Partner with internal stakeholders and subject matter experts to devise and execute the go-to-market strategy and establish clear priorities and objectives for the success of the offering
- Maintain an in-depth knowledge of cybersecurity markets and trends (industry, social economic and political, legal and regulatory, customers, competitors, etc.)
- Develop and maintain competitive intelligence, identifying the alternatives that exist within the market, the relative strengths and weaknesses of each, and points of differentiation
- Maintain and expand CIS’s insight into market segments, user personas, and ideal user and customer profiles for assigned products
- Serve as a partner, enabling direct and indirect Sales and Customer Support teams with training and materials
- Persuade and engage with various audiences by demonstrating solid communication skills in both written and presentation form, including becoming a reputable spokesperson
- Travel to events as needed
- Other tasks and responsibilities as assigned
What You'll Need:
- Bachelor’s degree in Information Technology, Engineering, Business Management, Marketing, or a related field*
- 5+ years of product marketing or product management experience with an emphasis on B2B go-to-market strategies and demonstrable impact on business outcomes
- Proven track record in managing product lifecycles and delivering successful cybersecurity solutions
- Ability to work effectively in a cross-functional environment and align diverse teams toward common goals
- Excellent communication and collaboration skills including written, verbal, and formal presentations
- Ability to not only consume technical, financial, and business documentation fluidly and quickly, but also retain and articulate information based on research
- Ability to associate and articulate the impact of technical capabilities on customer value and outcomes
- Strong facilitation skills to achieve alignment and clear decision making
- Ability to prioritize, multi-task, and perform under pressure
- Strong project management and change management skills
- Ability to travel as needed
- Must be authorized to work in the United States
It's a Plus if You Have:
- Marketing campaign experience (content creation, advertising, and demand generation)
- Expertise with customer relationship management (CRM) and/or marketing automation tools
- Project management experience or certification
*Additional years of relevant experience or a combination of an Associate’s degree or equivalent and relevant experience may be substituted for the Bachelor’s degree.
At CIS, we are committed to providing an inclusive environment in which the diverse backgrounds, experiences, and views of our employees, members, and customers are valued and respected. It is through this commitment that we are able to work together towards our common mission: to make the connected world a safer place.
Compensation Range:
$93,300.00 - $163,200.00
