Job Title
Product Manager
Requisition
JR000015927 Product Manager (Open)
Location
Malvern, PA
Additional Locations
Job Description Summary
The Product Manager will support execution of the professional/HCP marketing strategy for a new product launch and in-line products, translating brand strategy into tactical deliverables that enable effective field force engagement. Working closely with Marketing and cross-functional partners, this individual will help bring the brand strategy to life through strong execution, sales force resource development, brand planning support, and launch readiness activities for a first-in-category product.
Scope of Authority
• Supports development and manages execution of assigned HCP marketing initiatives aligned to approved brand strategy and launch objectives
• Manages assigned components of the tactical budget, including spend tracking, forecasting support, and escalation of risks or variances
• Operates within approved strategic direction while recommending tactical approaches to achieve defined marketing objectives and launch milestones
• Recommends and executes approved business plan tactics for assigned initiatives, with guidance and approval from marketing leadership
• Leads cross-functional execution of approved tactics in partnership with Sales, Training, Analytics, Regulatory/Legal/Medical, agency partners, and other key stakeholders
Job Description
Key Accountabilities
- Manages execution of assigned HCP marketing tactics, translating approved brand strategy into field resources, project plans, and launch deliverables.
- Supports brand planning, forecasting, and budget management through performance insights, field feedback, execution learnings, and spend tracking.
- Partners cross-functionally with Sales, Training, Analytics, Regulatory, Legal, Medical, agencies, and other stakeholders to develop, approve, and implement assigned initiatives.
- Maintains understanding of product performance, customer insights, market dynamics, and competitive activity to identify opportunities, risks, and execution barriers.
- Ensures promotional materials and field resources are customer-focused, strategically aligned, and compliant with applicable requirements.
Education & Experience
- B.S. Degree is required, MBA preferred
- Minimum 2+ years of relevant marketing, sales, project management, or pharmaceutical/healthcare experience
- Pharmaceutical or healthcare experience preferred
- Experience working with field-based sales teams preferred
- Experience in the therapeutic area is preferred
- Track record of successfully achieving business goals and a record of successfully working with cross-functional team members
- Experience developing and implementing POA plans and meetings is preferred
Knowledge
- Understanding of pharmaceutical marketing processes, regulatory requirements, and the healthcare environment.
- Knowledge of customer segments, market dynamics, competitive landscape, and evolving market opportunities.
- Ability to develop expertise in assigned products, therapeutic areas, customer insights, and key performance drivers.
- Understanding of sales performance, market trends, promotional opportunities, and business metrics used to assess commercial effectiveness.
Skills & Abilities
- Strong project management skills with ability to manage multiple priorities, timelines, agencies, and cross-functional workstreams
- Ability to analyze data, market research, field feedback, and performance reports to inform tactical recommendations
- Working financial acumen with ability to manage assigned budget components, track spend, and support forecasting inputs
- Ability to develop and execute promotional tactics, field resources, POA materials, and launch readiness deliverables
- Understanding of pharmaceutical promotional review processes, regulatory/legal/compliance requirements, and approved labeling
- Working knowledge of brand strategy, positioning, messaging, segmentation, targeting, market development, and lifecycle planning
- Ability to collaborate with Sales, Training, Analytics, Regulatory, Legal, Medical, agencies, and other stakeholders
- Strong written, verbal, and presentation skills, including ability to tailor communications to different audiences
- Proficiency in Microsoft Office applications, including Word, PowerPoint, and Excel
- 30% Travel may be required
Keenova offers employees a Total Rewards package which includes competitive pay and benefits. To learn more about our Total Rewards benefits please visit: Keenova Careers | Serve and Grow with Purpose | Keenova
Disclaimer: The above statements are intended to describe the general nature and level of work performed by employees assigned to this job. They are not intended to be an exhaustive list of all duties, responsibilities, and qualifications. Management reserves the right to change or modify such duties as required.
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At Keenova, we believe that no one should be alone in their pursuit of better health. This purpose drives us as we pair quality therapeutics with human support—showing up in big moments and small to help patients find comfort and confidence.
We bring deep expertise and resolve to every therapeutic area we serve, including immunology, urology, men’s health, orthopedics, critical care, and pediatric endocrinology. We work with patients, care partners, and physicians to help them navigate healthcare system complexity and access therapies that make a meaningful difference.
We are Keenova—keen to solve, keen to serve. Learn more at www.keenova.com.
