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At Baxter, we believe every person—regardless of who they are or where they are from—deserves a chance to live a healthy life. It was our founding belief in 1931 and continues to be our guiding principle. We are redefining healthcare delivery to make a greater impact today, tomorrow, and beyond.
Our Baxter colleagues are united by our Mission to Save and Sustain Lives. Together, our community is driven by a culture of courage, trust, and collaboration. Every individual is empowered to take ownership and make a meaningful impact. We strive for efficient and effective operations, and we hold each other accountable for delivering exceptional results.
Here, you will find more than just a job—you will find purpose and pride.
About The Role:
- We are seeking a commercially minded and strategic Product Manager to lead the marketing and portfolio management activities for Baxter's Patient Support Systems (PSS), Global Surgical Solutions (GSS), and Front Line Care (FLC) businesses in Singapore.
- This role will be responsible for developing and executing portfolio strategies that drive business growth, strengthen market positioning, and support commercial excellence across the three portfolios. Working closely with sales teams, distributor partners, healthcare professionals, key opinion leaders, and regional stakeholders, you will leverage customer insights and market intelligence to develop impactful marketing programs, drive customer engagement, and support successful product adoption.
- The successful candidate will play a key role in shaping portfolio strategy, executing product launches, supporting business planning, and ensuring Baxter remains a trusted partner to healthcare providers across Singapore.
Portfolio Overview:
Patient Support Systems (PSS)
The PSS portfolio focuses on improving patient safety, mobility, and clinical outcomes through solutions that support patients and caregivers across the continuum of care.
Key product categories include:
- Hospital Beds
- ICU Beds
- Therapeutic Surfaces and Mattresses
- Patient Handling and Mobility Solutions
- Stretchers and Transport Solutions
Global Surgical Solutions (GSS)
The GSS portfolio supports healthcare providers in creating safe, efficient, and connected surgical environments.
Key product categories include:
- Surgical Tables
- Operating Room Lights
- Surgical Pendants
- Integrated Operating Room Solutions
- Video Management Systems
Front Line Care (FLC)
The FLC portfolio provides diagnostic and assessment solutions that enable frontline clinicians to make informed care decisions.
Key product categories include:
- Welch Allyn Diagnostic Solutions
- Vital Signs Monitoring
- Physical Assessment Devices
- Diagnostic Cardiology Solutions
Key Responsibilities:
Portfolio Strategy & Business Planning
- Develop and execute strategic marketing plans for the PSS, GSS, and FLC portfolios to achieve revenue, profitability, and market share objectives.
- Support annual business planning, forecasting, and portfolio prioritization activities.
- Identify growth opportunities through market analysis, customer insights, and competitive intelligence.
- Recommend actions to strengthen portfolio performance and market positioning.
Market Intelligence & Customer Insights
- Conduct market research, customer analysis, and competitive assessments to identify emerging trends and business opportunities.
- Develop a deep understanding of customer needs, purchasing drivers, and market dynamics.
- Monitor competitor activities and recommend strategic responses.
- Translate market insights into actionable business and marketing plans.
Commercial Excellence
- Develop impactful marketing materials, value propositions, sales tools, customer presentations, and business cases.
- Support sales and distributor teams with portfolio knowledge, competitive positioning, and customer-focused solutions.
- Contribute to forecasting, demand planning, and business performance reviews.
- Monitor portfolio KPIs and recommend corrective actions where required.
Product Launch & Lifecycle Management
- Lead product launch planning and execution, including training, promotional activities, customer education, and stakeholder communication.
- Support product lifecycle management activities, including product upgrades, portfolio optimization, and end-of-life planning.
- Partner with regional and global teams to ensure successful adoption of new products and technologies.
Stakeholder & KOL Management
- Build and maintain strong relationships with healthcare professionals, clinical leaders, key opinion leaders (KOLs), distributors, and industry associations.
- Partner with customers to understand clinical and operational challenges and identify opportunities to create value.
- Represent Baxter at industry congresses, workshops, exhibitions, and educational events.
Marketing Programs & Customer Engagement
- Develop and execute customer engagement programs, educational workshops, seminars, symposiums, and congress activities.
- Manage approved marketing budgets and ensure effective allocation of resources.
- Evaluate the effectiveness of marketing initiatives and implement continuous improvements.
- Drive awareness and adoption of Baxter's solutions through targeted marketing activities.
Cross-Functional Collaboration
- Work closely with Sales, Regulatory Affairs, Quality, Supply Chain, Finance, Service, and regional/global marketing teams to ensure successful execution of business plans.
- Support distributor partner engagement and enablement activities.
- Ensure alignment between commercial objectives and marketing initiatives.
Business Performance Management
- Monitor portfolio performance against revenue, market share, and profitability targets.
- Develop regular business reviews and performance updates for leadership teams.
- Identify risks and opportunities and recommend strategies to optimize results.
- Support strategic projects and growth initiatives across the three portfolios.
Education & Experience:
- Bachelor's Degree in Business, Marketing, Biomedical Engineering, Life Sciences, Nursing, Pharmacy, or a related discipline.
- Minimum 5 years of product management, product marketing, commercial, or business development experience within the medical device or healthcare industry.
- Demonstrated success in developing and executing marketing strategies that drive business growth.
- Experience managing multiple product portfolios and stakeholders.
- Strong understanding of healthcare markets, customer buying processes, and competitive environments.
- Experience supporting capital equipment and healthcare technology portfolios is highly desirable.
- Experience working with distributors and channel partners is preferred.
Qualifications & Skills:
- Strong commercial and strategic thinking capabilities.
- Excellent analytical skills with the ability to convert insights into actionable business plans.
- Strong project management and organizational skills.
- Excellent communication, presentation, and stakeholder management abilities.
- Ability to influence and collaborate effectively across a matrix organization.
- Strong customer focus and market orientation.
- Self-motivated, proactive, and results-driven.
- Ability to manage multiple priorities in a fast-paced environment.
- Commitment to Baxter's ethics, quality, compliance, and customer-centric values.
Equal Employment Opportunity
Baxter is an equal opportunity employer. Baxter evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.
Reasonable Accommodations
Baxter is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please click on the link here and let us know the nature of your request along with your contact information.
Recruitment Fraud Notice
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