Position Summary
Are you passionate about technology, innovation, and driving market success? As a Product Marketing Manager at Samsung Philippines, you'll have the opportunity to shape the future of the Samsung Galaxy smartphone portfolio in the Philippines. This role is perfect for a strategic thinker with a flair for consumer insights and a proven track record in product launches and marketing campaigns. Join us and be part of a global leader in innovation, where you can make a meaningful impact while growing your career in a dynamic and inspiring environment.Role and Responsibilities
Roles and responsibilities include, but is not limited to:
1. Product & Portfolio Management
Develop and execute marketing strategies for assigned smartphone models.
Manage the product lifecycle, including launch planning, pricing, and end-of-life management.
Monitor sell-in/sell-out and market performance, recommending tactical actions to achieve business targets.
Align local portfolio and positioning with regional and global HQ strategies.
2. Go-to-Market (GTM) Planning
Lead cross-functional GTM execution in partnership with Sales, Corporate Marketing, Retail, and other internal/external partners.
Develop product value propositions, messaging, and hero features tailored to Filipino consumers.
Oversee local launch campaigns, events, and promotional programs.
Ensure timely delivery of marketing collaterals, product training, and sales tools.
3. Market Insights & Consumer Understanding
Analyze market trends, consumer behavior, and competitor activities to identify growth opportunities.
Partner with research agencies to track brand health and consumer satisfaction.
Translate insights into actionable product positioning and marketing communication strategies.
4. Pricing & Profitability Management
Recommend retail pricing strategies based on market dynamics, cost structures, and competitor benchmarks.
Track channel margins, sales incentives, and promotional ROI.
Support forecasting and demand planning with accurate market input.
5. Cross-Functional & Regional Collaboration
Work closely with HQ and regional teams to ensure local relevance while adhering to global brand direction.
Collaborate with sales, finance, and supply chain to optimize product performance and availability.
6. Ad Hoc & Special Projects
Lead or support ad hoc initiatives and special projects contributing to the overall growth of the smartphone business.
Drive cross-functional collaboration for strategic pilots, local innovations, and process improvement programs.
Manage project timelines, budgets, and reporting for assigned initiatives, ensuring alignment with company objectives.
Skills and Qualifications
To be successful in this role you must have/be able to:
Bachelor’s degree in Marketing, Business Administration, Management, or related field (MBA is a plus).
Minimum 8 years of experience in product marketing or brand management, preferably in consumer electronics, mobile, telecommunications, or FMCG.
Strong analytical, strategic thinking, and project management skills.
Excellent communication and presentation skills; adept at influencing cross-functional teams.
Proven track record in product launches and marketing campaigns that drive sales and market share growth.
Passion for technology, innovation, and the Samsung brand.
Willingness to work fully on-site at McKinley Hill, Taguig.
Why Join Samsung Philippines?
At Samsung Philippines, you'll be part of a global leader in innovation and technology. We offer a dynamic work environment where you can grow your career while making a meaningful impact on the market. Join us to shape the future of mobile technology in the Philippines!
Ready to take on this exciting challenge? If you're a strategic thinker with a passion for technology and innovation, we want you on our team! Let's innovate together!
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