Product Manager Companion Animals - dedicated product portfolio (m/f/x)

We are looking for a Product Manager to develop and execute marketing strategies for the Companion Animals portfolio. This role combines brand management, digital marketing initiatives, and close collaboration with sales to drive market growth and profitability.

Responsibilities:

• Develop and execute brand strategies based on market insights and customer needs

• Implement and localize global marketing campaigns for assigned Zoetis products

• Develop and execute digital projects for Zoetis CA brands, targeting both veterinarians and pet owners

• Monitor campaign effectiveness against defined KPIs and competitor activities

• Provide ongoing support, guidance, and training to sales teams in the implementation of marketing plans, including development of promotional materials, PR initiatives, events, and activities, with particular focus on cycle meetings

• Identify, analyze, and interpret market intelligence from various sources, including sales data, sales force input, customer feedback, market research, publications, conferences, and industry contacts

• Manage the delegated promotional (A&P) budget for the assigned product portfolio, including planning investments and monitoring spend to ensure budget targets are met

• Introduce and follow up marketing campaigns using appropriate tools and marketing automation

• Plan and execute new product launches

• In cooperation with the Marketing Manager, contribute to the development, review, and adjustment of sales forecasts for the assigned portfolio, considering promotional plans, seasonality, and market demand

• Collect and report adverse events in line with local Pharmacovigilance procedures

• Contribute to the development of sales systems

• Perform additional tasks as assigned by the supervisor

Requirements:

• University degree

• Minimum 5 years of proven experience in marketing within the pharmaceutical industry; veterinary experience is an advantage

• Fluent English (spoken and written)

• Strong passion for marketing, consumer insights, and digital marketing opportunities

• Strong presentation skills with the ability to engage and influence different audiences

• Team player with high interpersonal sensitivity

• Ability to establish authority and effective cooperation with sales representatives

• Excellent communication skills and attention to detail

• Ability to consistently deliver high-quality work on time

We offer:

• Employment contract and development opportunity in a world leading animal health company.

• Access to Zoetis’ global resources and training programs.

• A collaborative, development-focused environment with strong cross-functional teamwork.

• Comprehensive Benefits Package (incl. private medical care, life insurance, Multisport card).

• Hybrid model of work.

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