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North Bethesda MD - Corporate Headquarters, United States of America
Onsite
JOB SUMMARY:
Choice Hotels has an exciting new opportunity for a Product Manager – Franchisee Experience & Platform to help shape the future of how franchisees engage with Choice across the full lifecycle. This role will play a key part in evolving ChoiceConnect, our franchisee portal and one-stop shop for franchisee-facing tools and services, while also modernizing the underlying systems and workflows that power it. The Product Manager will define where the product needs to go and ensure the underlying platform (primarily powered by Salesforce) evolves alongside it to support that vision.We are looking for a Product Manager who is accountable for outcomes and can translate complex problems into solutions that drive measurable impact. This role requires a deep understanding of customer needs, strong partnership with design and engineering, and the ability to navigate a complex, cross-functional environment spanning teams that support the full franchise lifecycle. a The right candidate is comfortable operating in ambiguity, demonstrates strong ownership, and is energized by learning, experimentation, and continuous improvement. They are also excited about applying AI.
RESPONSIBILITIES:
Product Strategy, Vision, & Roadmap
Define and evolve the product strategy for franchisee experience and platform capabilities, aligned to franchisee needs and enterprise priorities.
Identify and prioritize opportunities to modernize the end-to-end franchise lifecycle, continuously improving franchisee experiences and the systems that support them
Develop and maintain a product roadmap that balances immediate improvements with longer-term platform evolution.
Champion the use of AI and automation to improve efficiency, personalization, and decision-making.
Influence broader product and business strategy by bringing insights from franchisee experience, platform capabilities, and market trends.
Establish clear product KPIs and success metrics (e.g., adoption, engagement, operational efficiency, satisfaction, and business impact) and use them to guide prioritization and decision-making.
Customer Discovery, Insights & Problem Definition
Build deep understanding of franchisee needs through direct engagement, research, and data analysis, and use those insights to make informed decisions in ambiguous situations.
Partner with internal stakeholders to understand operational workflows, pain points, and systemic inefficiencies.
Lead ongoing discovery to identify high-impact problems and validate opportunities before committing to solutions.
Translate complex, cross-functional needs into clear product problems and opportunities.
Cross-Functional Product Development
Partner closely with engineering and design as part of a product team to define, test, and deliver solutions.
Partner with stakeholders across business and technology teams to align on priorities, navigate trade-offs, and drive decisions focused on customer and business outcomes.
Support iterative development, learning quickly from experiments and continuously improving solutions post-launch.
Performance Measurement & Continuous Improvement
Evaluate product performance against defined success metrics and use insights to ensure product improvements deliver measurable value for franchisees and internal teams.
Assess the impact of modernization efforts and AI-driven enhancements on franchisee experience and operational efficiency.
Partner with analytics and business teams to uncover trends and opportunities for improvement.
Continuously refine product direction based on performance data, user feedback, and evolving business needs.
QUALIFICATIONS:
Employment Experience
5+ years of experience in product management within a software or technology-driven environment.
Demonstrated experience owning product outcomes, including defining problems, driving discovery, and delivering measurable impact.
Strong track record of partnering with engineering and design to deliver end-to-end product solutions, ideally within a cross-functional team model.
Experience working on complex products that span multiple systems, stakeholders, or business processes (e.g., platforms, marketplaces, or enterprise workflows).
Ability to deeply understand customer needs and behaviors through direct engagement, research, and data, and translate insights into effective product decisions.
Experience defining and using product metrics and KPIs to guide prioritization, evaluate success, and continuously improve outcomes.
Technical Skills
Experience building products on enterprise platforms (e.g., Salesforce) or the ability to work effectively within platform constraints and leverage platform capabilities.
Additional Skills & Competencies
Proven ability to operate in ambiguous environments, make informed decisions with incomplete information, and navigate competing priorities and trade-offs.
Strong stakeholder management and influencing skills, with the ability to build alignment across business, operations, and technology teams without direct authority.
Excellent communication skills, including the ability to clearly articulate problems, decisions, trade-offs, and product direction to a range of audiences.
Demonstrated ownership, accountability, and a bias toward action, with a focus on delivering meaningful outcomes.
Curiosity and enthusiasm for leveraging AI and emerging technologies to improve user experiences, automate workflows, and unlock new value.
Growth mindset with a passion for continuous learning, experimentation, and improvement.
Ability to model Choice’s Cultural Values: Welcome and Respect Everyone, Be Bold, Be Quick, Listen, Be Curious, and Show Integrity.
Education Requirements
Bachelor’s degree in a related field (e.g., Business, Technology, Engineering, or similar) required.
SALARY RANGE:
The salary range for this position is $132,143 to $170,000 annually. In addition to the annual salary, this role is eligible for an annual bonus based on the terms of Choice's Management Incentive Plan (MIP).
Choice prioritizes our associate wellbeing by offering a comprehensive benefits program that is both competitive and flexible to help you achieve your wellbeing goals - here are just a few:
About Choice
Choice Hotels International, Inc. (NYSE: CHH), is one of the largest lodging franchisors in the world. With 7,500 hotels in 45+ countries and territories, we offer a range of high-quality lodging options in the upper upscale, upper midscale, midscale, extended stay, and economy segments. We’re the hotel company for those who choose to bet on themselves — the striver, the dreamer, the entrepreneur — because that’s who we are, too.
At Choice, we are united by the simple belief that tomorrow will be even better than today — for associates, our company, and our franchisees. At our worldwide corporate headquarters in North Bethesda, Maryland, at our technology center in Scottsdale, Arizona, and through our associates around the globe, every voice is heard and every idea is listened to, no matter what area of the company they come from. We are united in supporting the entrepreneurial dreams of our thousands of franchise owners, which propels us forward — giving our work at Choice a purpose larger than our business.
Our corporate office locations:
North Bethesda, MD — Located at Pike & Rose, our worldwide headquarters is less than 15 miles from Washington, D.C., one block away from the North Bethesda Metro station, with easy access to I-495, complimentary parking, electronic charging stations, restaurants and retail.
Scottsdale, AZ — Located at the northwest corner of Loop 101, the Scottsdale office is home to our technology, eCommerce and customer service organizations, with easy access to complimentary parking, electronic charging stations, restaurants and retail.
Minneapolis, MN — Select roles are based in our Minneapolis office on Highway 394, near the intersection with Highway 100, only five minutes from downtown.
Field/Remote — Select roles designated as field/remote will require associates to work from a home office, connecting virtually with Choice team members and leadership on Zoom, with possible required travel depending on the role.
Choice’s Cultural Values
Welcome and Respect Everyone | Be Bold | Be Quick | Listen | Be Curious | Show Integrity
Choice’s Leadership Principles
Act with Intention | Lead with Authenticity | Grow & Deliver