Role Description
Product Manager (Pain)
Reporting to: Category Marketing Manager (Pain)
Location: Walton Oaks / Leatherhead (2–3 days per week in office)
Business Unit: Companion Animal
Managed resources: 0 FTE
Budget responsibility: Assigned A&P budget (aligned to category plan)
Job purpose
The Product Manager is accountable for translating the Category Marketing strategy into clear annual brand plans and delivering high-quality execution across the Pain portfolio. The role leads the end-to-end marketing mix (positioning, messaging, campaigns, omnichannel activation, tools/services, pricing inputs and forecasting) and works cross-functionally with Sales, Technical, Veterinary, Commercial Operations and Key Accounts to drive sustainable growth and profitability.
Core responsibilities
Strategy & market planning
- In partnership with the Marketing Manager, contribute market insight to shape short- and long-term category strategy and brand vision, aligned to global priorities and the Zoetis planning framework.
- Lead the annual marketing planning workstream for the portfolio (objectives, segmentation/targeting, positioning, messaging, channel strategy, KPI framework, timelines and A&P plan).
- Develop and maintain high-quality market understanding (customers, competition, pricing, seasonality, trends) using market data, customer visits, field feedback, research and external sources; translate insight into recommendations and actions.
- Support the Marketing Manager with monthly, quarterly and annual forecasting inputs, including risks/opportunities, scenario planning and assumptions.
Financial management, forecasting, pricing & supply planning
- Own day-to-day management of the assigned A&P budget for the portfolio: track spend, forecast, manage agency/vendor costs, and demonstrate impact through ROI/learning reviews.
- Work closely with Demand Planning to develop and continuously refine inventory forecasts; contribute to forecast meetings and actions to improve forecast accuracy.
- Provide pricing and promotional recommendations in collaboration with the Marketing Manager, Business Unit and Commercial Operations leaders to maximise value, share and profitability (including consideration of value-based pricing and market conditions).
Marketing campaigns & demand creation
- Lead development and delivery of customer-centric campaigns across the portfolio that drive awareness, consideration and prescribing/ordering behaviours, balancing short-term performance with long-term brand health.
- Create promotional messaging and content that is clear, compliant and easily translatable into the Solution Selling model for the field force.
- Plan and deliver omnichannel engagement (face-to-face enablement, email, web, e-commerce, CPD/education platforms, events, PR and partnerships as appropriate).
- Define KPIs for campaigns (reach, engagement, conversion, sales outcomes), track performance, and optimise based on evidence and learning cycles.
Key accounts & strategic partnerships
- Co-create commercial and marketing plans for priority accounts with the Key Account team; align activity to account plans and deliverables.
- Build credible, value-adding relationships with customer stakeholders (including practice groups) through regular visits and insight-led conversations.
Cross-functional leadership & ways of working
- Lead cross-functional project teams for the portfolio (Sales, Technical, Veterinary, L&D, Digital, Supply, Finance) to ensure alignment, quality delivery and timely execution.
- Build strong working relationships with Area Business Managers and Inside Sales to enable confident field activation; incorporate their feedback into plan optimisation.
- Engage with Global marketing and the European Centre of Excellence to share best practice, align lifecycle timing and leverage available assets (e.g., Vault), adapting appropriately for the UK market.
Compliance & quality
- Maintain high standards of business conduct and compliance, adhering to Zoetis policies and local codes of practice.
- Ensure all materials, claims, channels and activities comply with Pharmacovigilance requirements and are accurately documented.
- Manage suppliers/partners responsibly, ensuring appropriate approvals, contracts, and financial controls.
Key skills
- Customer and market insight: strong understanding of the veterinary practice environment; ability to turn insight into actionable plans.
- Commercial and financial acumen: confident in A&P management, ROI thinking, forecasting and pricing inputs.
- Analytical capability: comfortable working with market data and performance metrics to drive decisions.
- Campaign execution excellence: strong project management, attention to detail, and ability to deliver through cross-functional teams.
- Digital and omnichannel capability: experience building customer journeys, lead generation and conversion in a B2B context (and where relevant DTC/DTO activation).
- Influencing and communication: clear written, verbal and presentation skills; able to align stakeholders without formal authority.
Behaviours
- Our colleagues make the difference: practise and role model ongoing learning; seek feedback and build capability in others through collaboration.
- Always do the right thing: be clear, open and true to our products; ensure balanced, accurate and compliant communication.
- Customer obsessed: keep the customer at the heart of every plan and tool; prioritise the highest-impact touchpoints.
- Run it like you own it: take accountability for outcomes; anticipate risks, act early, and continuously improve based on evidence.
Training & qualifications
- Bachelor’s degree (Marketing, Business, Science or similar) or equivalent experience.
- Professional marketing qualification (e.g., CIM) is desirable.
Experience
- Proven experience in product management/marketing, including developing and executing brand and campaign plans.
- Experience working cross-functionally and partnering with field sales teams to drive activation.
- Experience in digital marketing/omnichannel delivery and data-driven optimisation is desirable.
- Experience in Animal Health (or other regulated/technical sectors) is beneficial; strong transferable experience from other sectors is welcomed.
Travel requirement
Occasional travel within the UK for customer visits, field accompaniment and national meetings; overseas travel as required.
Full time
Regular
Colleague
Any unsolicited resumes sent to Zoetis from a third party, such as an Agency recruiter, including unsolicited resumes sent to a Zoetis mailing address, fax machine or email address, directly to Zoetis employees, or to Zoetis resume database will be considered Zoetis property. Zoetis will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.
Zoetis will consider any candidate for whom an Agency has submitted an unsolicited resume to have been referred by the Agency free of any charges or fees. This includes any Agency that is an approved/engaged vendor but does not have the appropriate approvals to be engaged on a search.
Notice: Zoetis Recruiters will contact candidates via email from an address ending in @zoetis.com and may also initially connect with candidates through LinkedIn, including LinkedIn InMail. Zoetis does not use Gmail, Outlook, Yahoo, or other web-based/generic email domains to communicate about job opportunities, interviews, or offers of employment. If you receive a recruitment-related email message claiming to be from Zoetis that does not come from @zoetis.com, please treat it as suspicious. For your security, do not reply, click links, open attachments, share personal or financial information, or send money in response to unexpected or questionable recruitment communications.
