Product Manager – Small Business Banking Deposit Products

At Associated Bank we strive to create an inclusive culture where different perspectives are valued and recognized as strengths critical to our success. If you thrive in an environment where your growth and development are encouraged and supported, then Associated Bank may be the right place for you.

Associated Bank requires you to directly represent yourself and your own experiences during the recruiting and hiring process. Associated Bank conducts a thorough background check on all new hires.

Associated Bank is seeking a Product Manager to help shape and grow our consumer and business banking product portfolio. In this role, you will drive product performance, support new product development, and partner across teams to deliver meaningful customer experiences. This is an excellent opportunity for a collaborative professional looking to expand their impact in product strategy, analytics, and innovation.

Key Accountabilities

• Develop and launch new small business banking deposit products while supporting ongoing product enhancements.

• Conduct detailed analyses and reporting of product offering including key metrics, financial performance, monthly activities, and contribution to product strategies.

• Take full ownership of product forecasting and support financial performance tracking in partnership with Finance teams.

• Perform customer, competitor, and solution-provider research and analysis to identify consumer product insights, trends, and best practices.

• Partner with Marketing, Compliance, Operations, Risk, and Customer Experience teams to support product growth and customer engagement initiatives.

• Drive product pricing discussions and recommend opportunities to improve profitability and customer value.

• Ensure all products meet regulatory and compliance requirements while supporting system and process updates.

• Communicate product strategies, updates, and enhancements to sales and support teams to strengthen product knowledge and execution.

Education & Experience

Required

• Bachelor’s degree in Business, Marketing, or related field, or equivalent combination of education and experience.

• 2+ years of experience in Product Management, Marketing, or related financial services roles.

• Experience analyzing product performance, customer insights, and market trends.

• Strong collaboration, communication, and analytical skills.

Preferred

• Experience supporting consumer or business banking products.

• Knowledge of product pricing, forecasting, and financial performance reporting.

• Familiarity with regulatory and compliance considerations within financial services.

Why You’ll Love Working Here

At Associated Bank, you’ll join a collaborative team focused on innovation, customer experience, and professional growth. We invest in our employees through development opportunities, cross-functional partnerships, and meaningful work that directly impacts our customers and communities. Apply today to make an impact.

We welcome and encourage applications from all qualified parties, including but not limited to people returning to the workforce, people with disabilities, those without a college degree, and veterans or those with military experience.

In addition to core traditional benefits, we take pride in offering benefits for every stage of life. 

• Retirement savings including both 401(k) and Pension plans. 

• Paid time off to volunteer in your community. 

• Opportunities to connect with others through our diversity-focused Colleague Resource Groups. 

• Competitive salaries with professional development and advancement opportunities. 

• Bonus benefits including well-being programs and incentives, parental leave, an employee stock purchase plan, military benefits and much more.  

• Personal banking, loan, investment and insurance benefits. 

Associated Bank serves more than 120 communities throughout Wisconsin, Illinois, Minnesota, and Missouri and we consider our colleagues critical to our continued success. See why our colleagues continually vote us a best place to work in the Midwest. Join our community on Facebook, LinkedIn and X. 

Compliance Statement

Associated Bank is an equal opportunity employer committed to creating a diverse workforce. We support a work environment where colleagues are respected and given the opportunity to perform to their fullest potential. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors.

Fully complies with all applicable enterprise policies and procedures. Acts in compliance with all applicable laws and regulations as outlined in training materials, including but not limited to Bank Secrecy Act. Responsible for reporting suspicious activity to Financial Intelligence. Responsible to report all customer complaints as prescribed and procedure violations to management or HR.

Responsible to report ethical concerns as needed to Associated Bank’s anonymous Ethics Hotline.

Associated Bank provides additional assistance throughout the application, interview and hiring process. Please contact leavesandaccommodations@associatedbank.com if you need an accommodation at any time during the process.

Associated Banc-Corp participates in the E-Verify Program. E-Verify Notice English or Spanish. Know Your Right to Work English or Spanish.

Associated Bank is Pay Transparency compliant.

The pay range represents anticipated base pay for this role. Actual pay may vary based on factors including, but not limited to, work location, skills, experience, education, and qualifications for the role.

$79,520.00 - $136,320.00 per year