At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com.
As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.
Job Function:
Marketing
Job Sub Function:
Product Management
Job Category:
Professional
All Job Posting Locations:
Istanbul, Turkey
Job Description:
About Surgery
Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments.
Are you passionate about improving and expanding the possibilities of surgery? Ready to join a team that’s reimagining how we heal? Our Surgery team will give you the chance to deliver surgical technologies and solutions to surgeons and healthcare professionals around the world. Your contributions will help effectively treat some of the world’s most prevalent conditions such as obesity, cardiovascular disease and cancer. Patients are waiting.
Your unique talents will help patients on their journey to wellness. Learn more at https://www.jnj.com/medtech
Role Overview
At Johnson & Johnson MedTech, we are transforming the future of surgery through innovation, customer partnership, and meaningful healthcare solutions.
We are seeking a Product Manager to lead a strategically important Surgery portfolio in Türkiye. The role will shape portfolio strategy, own commercial performance, accelerate market development, and influence key stakeholders across the healthcare ecosystem.
Working closely with local, regional, and cross-functional teams, the Product Manager will play a critical role in accelerating business growth while building strong customer engagement and delivering value for patients and healthcare professionals.
Key Responsibilities
- Define and execute portfolio strategies that drive sustainable growth, market leadership, and long-term value creation.
- Act as the strategic business owner for the assigned portfolio, with accountability for revenue growth, profitability, market share, and key performance indicators.
- Lead annual business planning, forecasting, pricing, demand planning, and product lifecycle management in close partnership with Sales, Finance, and Supply Chain.
- Develop and manage the annual marketing budget, ensuring disciplined resource allocation, measurable impact, and strong return on investment.
- Drive portfolio transformation through new product introductions, lifecycle strategies, customer conversion programs, and migration to innovative surgical technologies.
- Lead market development initiatives by identifying unmet customer needs, shaping adoption pathways, and expanding access to differentiated solutions.
- Translate market, customer, competitive, and financial data into actionable insights, clear strategic choices, and growth plans.
- Build compelling value propositions and segmentation strategies tailored to healthcare professionals, hospital decision-makers, procurement stakeholders, and strategic accounts.
- Develop strong partnerships with key healthcare professionals, hospital leaders, surgical societies, clinical networks, and industry experts.
- Partner with Sales leadership to strengthen commercial execution, field capability, portfolio adoption, and performance discipline.
- Collaborate with Professional Education, Medical Affairs, Regulatory, Supply Chain, Finance, Commercial Excellence, and regional stakeholders to deliver business priorities.
- Lead product launches and high-impact strategic initiatives from insight generation and readiness planning through execution, measurement, and corrective action.
- Monitor portfolio performance, identify risks and opportunities early, and implement corrective actions to achieve financial and strategic objectives.
- Represent the Türkiye business in regional forums and contribute local market insights to regional portfolio and investment decisions.
Qualifications
- Bachelor's degree required; MBA or relevant postgraduate qualification is a plus.
- 7-10 years of experience in Medical Devices, Healthcare, Life Sciences, Pharmaceuticals, or a related industry, with demonstrated success in strategic marketing and commercial roles.
- Proven experience in Product Management, Marketing, Market Development, Commercial Excellence, Business Development, or related commercial leadership positions.
- Demonstrated experience in business planning, forecasting, pricing, marketing budget management, and financial performance analysis.
- Experience in product launches, portfolio transformation, market development, lifecycle management, or customer conversion programs is strongly preferred.
- Strong strategic thinking, commercial judgment, business acumen, and analytical capability, with the ability to convert insights into execution.
- Demonstrated ability to lead complex cross-functional projects and influence senior stakeholders in a matrix organization.
- Excellent communication, storytelling, and presentation skills, with the ability to engage both field teams and senior leadership.
- Fluency in Turkish and English.
- Willingness to travel within Türkiye as required.
Who You Are
- A strategic thinker with a strong growth mindset and clear ownership mentality.
- Commercially driven, customer-focused, and comfortable making fact-based choices and trade-offs.
- A hands-on leader who can move confidently between strategy, analytics, and field execution.
- Comfortable navigating complexity, ambiguity, and changing market conditions.
- An effective collaborator who builds trust, challenges constructively, and delivers results through influence.
- Motivated by improving healthcare, advancing surgical care, and creating meaningful value for customers and patients.
Required Skills:
Preferred Skills:
Brand Marketing, Brand Positioning Strategy, Collaboration, Communication, Consulting, Customer Centricity, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Execution Focus, Financial Analysis, Presentation Development, Problem Solving, Product Improvements, Product Management, Product Strategies, Strategic Thinking
