Want to know if this job is worth applying to?
New York, New York, United States
Onsite
Profound is the fastest-growing AI marketing platform, used by 15% of the Fortune 500 including Comcast, Estée Lauder, and Walmart, and innovators like Ramp, MongoDB, and Figma. It is where marketing teams do the work: research, briefs, content, campaigns, reporting, all in one place, alongside agents that carry the load with them.
Built on 2B+ real user prompts and growing, Profound’s data shows you what people ask AI and what the models say back. Profound's AI Marketer joins that data with deep context about our customers to find the opportunities worth acting on, and then puts agents to work: automating reporting, drafting content, auditing pages for readability, running competitive research. It measures what works and gets better every day.
We are hiring a Product Manager, Growth Platform to own our marketing website end-to-end. This isn't a maintenance role. It's a high-impact, high-ownership position for someone who treats the website as a revenue asset, obsesses over craft and design, and is determined to make it the best in the industry. You'll sit at the intersection of marketing, design, and engineering, and you'll be the person who keeps our web experience sharp, fast, and converting.
If you're the kind of person who bookmarks great websites, thinks in conversion funnels, and loses sleep over a CTA that isn't performing, this is your role.
Own the marketing website end-to-end as a pipeline and conversion asset, including CMS, architecture, and performance
Work with the marketing team to enable them to build out template pages and be content owners
Define and maintain conversion paths and customer journeys across the site, from first touch to webinar to demo request
Run a continuous testing and optimization program (A/B, multivariate) to improve conversion rates across key pages and CTAs
Partner with PMM to ensure messaging, positioning, and content are accurately reflected across the site and updated with each launch
Partner with design to brief, review, and ship new page designs and site updates, serving as the marketing-side owner in the creative process
Manage the relationship with engineering to scope, prioritize, and QA web development work
Own and maintain the marketing web roadmap and backlog; run sprint or project cycles to keep work moving
Establish and report on web KPIs: traffic-to-MQL conversion, page engagement, demo request rate, and more
Constantly scour the web for great websites and make our website an excellent resource for prospects and customers
4+ years in a web product, growth, or digital marketing role
Strong design sensibility and obsessive attention to craft; you have a point of view on what makes a great website, you can articulate it, and you hold every page and interaction to that standard
Hands-on experience with CMS platforms, A/B testing tools, and web analytics
Comfortable working across marketing, design, and engineering without losing momentum
Highly organized with a bias toward shipping; you run a tight backlog and keep projects moving
Obsessive about conversion and deeply curious about what makes buyers take action
This is an on-site role based in our NYC office, designed for builders who thrive on speed, iteration, and meaningful impact.
For this role, the expected base salary range is $200,000 to $265,000, depending on experience. Profound's total compensation package includes base salary, equity, and a full range of benefits and perks. Final compensation will depend on factors such as your skills, experience, qualifications, and location, and will be determined during the interview process. Our recruiting team will share more details about the full compensation package and benefits as you move through hiring.
#LI-PRO
Note: All official communication from Profound will come from a @tryprofound.com email address. If you're contacted by anyone using a different domain, please disregard and report it as spam.
