At T. Rowe Price, we identify and actively invest in opportunities to help people thrive in an evolving world. As a premier global asset management organization with more than 85 years of experience, we provide investment solutions and a broad range of equity, fixed income, and multi-asset capabilities to individuals, advisors, institutions, and retirement plan sponsors. We take an active, independent approach to investing, offering our dynamic perspective and meaningful partnership so our clients can feel more confident.
We believe doing the right thing for our clients and our associates is good business. With a career at the firm, you can expect opportunities to create real impact at work and in your community. You’ll enjoy resources to support your career path, as well as compensation, benefits, and flexibility to enrich your life. Here, you’ll find a collaborative culture that respects and values differences and colleagues who share a spirit of generosity.
Join us for the opportunity to grow and make a difference in ways that matter to you.
Role Summary
We are seeking a Product Marketing Director, US Equity Lead to provide senior-level marketing leadership for our US Equity capabilities. This role is responsible for shaping product marketing strategy, positioning, messaging, and go-to-market direction in alignment with broader enterprise content and marketing priorities.
As a key subject matter expert, you will bring strategic perspective and investment expertise to help teams across Product Marketing, Content & Insights, Investments, Global Product, Segment Marketing, and Distribution align around priorities, client needs, and commercial opportunities. You will play a central role in ensuring our US Equity story is differentiated, compelling, and consistently brought to market across audiences and channels.
This is a senior individual contributor role. While highly visible and influential, it does not include direct people management responsibility. Success in this role will come through subject matter expertise, strategic leadership, and the ability to influence and align stakeholders across a matrixed organization.
Responsibilities
Asset Class / Vehicle Leadership:
- Lead product marketing direction and prioritization for US Equity in alignment with business unit goals and enterprise marketing priorities.
- Apply enterprise and content marketing strategies within the context of US Equity to ensure relevance, consistency, and commercial impact.
- Serve as a key coordination lead for asset class-related marketing opportunities, campaigns, and content requests, as needed.
- Partner with content strategy, content creation, content enablement, segment marketing, and client-facing teams to align priorities with messaging, business objectives, and market opportunities.
- Recommend priority initiatives, sequencing, and resource allocation in partnership with leadership and cross-functional stakeholders.
Product Marketing Content Creation & Positioning:
- Develop / create differentiated value propositions, messaging frameworks, and positioning strategies for US Equity capabilities and products.
- Translate complex market dynamics, client requirements, competitive intelligence, and industry trends into clear strategic product focus areas.
- Identify and articulate competitive differentiators tailored to client segments, distribution channels, and regional markets.
- Ensure consistency of messaging across campaigns, sales enablement materials, thought leadership, and client communications.
- Advise on product focus priorities and strategic opportunities in partnership with Product Management and business leadership.
Client & Market Insight Leadership:
- Maintain a deep understanding of client needs, investment trends, and market developments impacting US Equity.
- Use client insight, competitive analysis, and market intelligence to inform marketing priorities and positioning recommendations.
- Partner with business leaders and investment professionals to identify emerging client themes and opportunities for strategic engagement.
- Integrate audience insights into content strategy, content development, and client experience design.
Integrated Campaign & Content Leadership:
- Lead integrated product marketing and communications planning across the client journey for the assigned asset class.
- Drive alignment between asset class priorities and execution teams to ensure coordinated content delivery.
- Collaborate with Investments, Global Product, content strategy, content creators, and content enablement teams to prioritize and, when needed, create timely market insights, investment perspectives, and asset class content initiatives.
- Provide strategic direction for custom content and collateral tailored to priority audiences and market segments.
- Ensure campaigns and communications reflect business priorities, strategic messaging, and client-centric outcomes.
Cross-Functional Partnership & Influence:
- Build strong partnerships with Investment Heads, Portfolio Managers, Product Specialists, Product Managers, Distribution leaders, and Marketing stakeholders.
- Influence senior stakeholders across business units to align on priorities, positioning, and go-to-market execution.
- Provide strategic recommendations to leadership on product development, commercialization, and market positioning.
Business Management & Performance Accountability:
- Take an ownership mindset for asset class business outcomes and marketing effectiveness.
- Partner with marketing intelligence, segment marketing, and content strategists to establish performance goals and success metrics for priority initiatives and campaigns.
- Report back to stakeholders on campaign and initiative performance.
- Monitor market response, campaign effectiveness, and business performance to refine strategies and optimize results.
- Incorporate feedback, evolving market conditions, and business priorities into planning and execution.
Qualifications
Required:
- Bachelor’s degree or equivalent combination of education and relevant experience.
- 10+ years of relevant experience in product marketing, investment marketing, asset management, product strategy, investment communications, or a related field.
Preferred:
- Advanced degree and/or CFA designation.
- Experience working directly with investment professionals, portfolio managers, or product management teams.
- Experience leading enterprise or global marketing initiatives across multiple regions and client segments.
- Familiarity with agile prioritization, integrated campaign planning, and content governance models.
- Deep understanding of investment products, asset classes, capital markets, and institutional/intermediary client segments.
- Demonstrated success developing positioning, messaging, and go-to-market strategies for complex investment capabilities.
- Strong executive communication, stakeholder management, and cross-functional leadership skills.
- Proven ability to synthesize complex information into clear, actionable marketing recommendations.
- Experience leading integrated campaigns in matrixed organizations.
- Strong commercial acumen and understanding of business strategy, competitive dynamics, and client engagement.
FINRA Requirements
FINRA licenses are not required and will not be supported for this role.
Work Flexibility
This role is eligible for hybrid work, with up to one day per week from home.
Base Salary Ranges
Please review the job posting for the location of this specific opportunity.
$159,000.00 - $272,000.00 for the location of: Maryland, Colorado, Washington and remote workers
$175,000.00 - $299,000.00 for the location of: Washington, D.C.
$199,000.00 - $339,000.00 for the location of: New York, California
Placement within the range provided above is based on the individual’s relevant experience and skills for the role. Base salary is only one component of our total compensation package. Employees may be eligible for a discretionary bonus, which is determined upon company and individual performance.
Commitment to Diversity, Equity, and Inclusion
At T. Rowe Price, our associates are our greatest asset. We thrive because our company culture is built on inclusion and because we sustain a work environment where associates can bring their best selves to work every day. The backgrounds, talents, and experiences of our global associates allow us to embrace new ideas and perspectives that move our business priorities forward and enable us to deliver strong client outcomes. Here, you can expect equal opportunity and fair and consistent treatment for all.
Benefits
We value your goals and needs, at work and in life. As an associate, you’ll be supported with resources, benefits, and work-life balance so you can thrive in ways that matter to you.
Featured employee benefits to enrich your life:
T. Rowe Price is an equal opportunity employer and values diversity of thought, gender, and race. We believe our continued success depends upon the equal treatment of all associates and applicants for employment without discrimination on the basis of race, religion, creed, color, national origin, sex, gender, age, mental or physical disability, marital status, sexual orientation, gender identity or expression, citizenship status, military or veteran status, pregnancy, or any other classification protected by country, federal, state, or local law.
