Product Marketing Lead

Accountabilities

You will own the end-to-end product marketing strategy, ensuring that product value is clearly communicated to the right audiences and consistently translated into measurable commercial results.

• Positioning and Messaging

  • Develop and maintain differentiated positioning for each core product use case.

  • Deliver two updated customer personas and a refreshed messaging framework within your first 30 days.

  • Ensure consistent product messaging across the website, demos, marketing content, and customer-facing materials.

  • Translate customer needs and product capabilities into clear value propositions for different target audiences.

  • Go-to-Market Strategy and Launch Enablement

    • Lead go-to-market execution for every new feature release and pricing change.

    • Define launch tiers, prepare launch briefs, and manage the communications calendar.

    • Lead at least one Tier-1 launch per month, prioritizing features used by more than 20% of customers or connected to upsell opportunities.

    • Coordinate launch activities across Product, Growth, Sales, and Customer Success to ensure effective execution and adoption.

    • Revenue and Sales Alignment

      • Own product marketing contributions to sales playbooks, customer lifecycle initiatives, sales training, and Customer Success enablement.

      • Review sales and customer-facing materials with Sales and Customer Success teams every two weeks.

      • Ensure messaging clearly communicates product value and supports acquisition, conversion, retention, and expansion.

      • Voice of the Customer and Market Insights

        • Conduct regular conversations with customers across ideal customer profiles (ICPs) to develop a deep understanding of their needs, behaviors, and use cases.

        • Partner with Customer Success and Research to produce at least one new customer case study per month.

        • Conduct monthly win/loss interviews to identify buying motivations, objections, and competitive insights.

        • Translate customer and market feedback into actionable recommendations for product roadmap prioritization and competitive content.

        • Cross-Functional Leadership

          • Lead a weekly go-to-market coordination meeting with Growth, Customer Success, and Product.

          • Provide insights for roadmap planning across the next two quarters, particularly regarding competitive changes and customer feedback.

          • Build strong working relationships across teams to remove blockers, maintain momentum, and deliver measurable outcomes.

          • Performance and Business Impact

            • Support increased customer acquisition and logo growth while reducing customer acquisition costs across target ICPs.

            • Accelerate feature adoption after conversion among priority customer segments.

            • Improve alignment between product value, sales messaging, and growth campaigns.

            • Increase conversion from website traffic to qualified leads within target audiences.

            Requirements

            The ideal candidate is a commercially minded product marketer who combines strategic positioning skills with hands-on go-to-market execution. You are comfortable building processes from scratch, working across hardware and software products, and using customer insights to drive measurable business results.

            • 4–7 years of experience in product marketing, ideally within SMB or consumer SaaS businesses.

            • Experience working with self-service checkout models and low-touch sales motions.

            • Proven ability to lead go-to-market strategies for product features directly connected to revenue impact, rather than focusing solely on awareness.

            • Experience developing positioning and messaging for both hardware and software products.

            • Ability to communicate complex product capabilities clearly to audiences with varying levels of technical familiarity.

            • Strong customer research skills, including conducting interviews, developing personas, and translating insights into messaging and product recommendations.

            • Excellent written and verbal communication skills, with strong structured thinking and attention to detail.

            • Strong collaboration skills and an operator mindset, with the ability to prioritize outcomes, move quickly, and overcome obstacles.

            • Entrepreneurial approach, ownership mentality, curiosity, humility, self-awareness, and persistence.

            • Ability to work effectively in a fast-paced, performance-oriented environment with evolving priorities.

            • A portfolio of previous work or sample go-to-market launch plans is a plus.

            Benefits

            • Total annual compensation, including equity, of $145,000–$175,000.

            • 401(k) retirement plan.

            • Health insurance.

            • Opportunity to build and lead the product marketing function as the first dedicated hire.

            • Direct collaboration with the CEO and senior stakeholders across Product, Growth, Sales, and Customer Success.

            • Opportunity to influence product strategy, go-to-market execution, and the growth of a communications platform serving more than 20,000 customers.

            • A collaborative, customer-focused environment that encourages ownership, curiosity, transparency, and continuous improvement.

            Working Culture

            • Curiosity: A strong emphasis on understanding customer needs, investigating challenges, and using evidence to make informed decisions.

            • Bias Toward Action: Team members are encouraged to take initiative, test ideas, and share lessons from both successes and failures.

            • Caring Mentality: A commitment to delivering exceptional customer experiences while supporting colleagues and working collaboratively.

            • Founder Mindset: Employees are expected to take ownership, challenge conventional approaches, and contribute beyond the boundaries of their roles.

            • Transparency: Open communication about results, challenges, and learnings helps the team improve together.

            • Efficiency: A focus on building sustainable, effective growth processes and prioritizing initiatives that create meaningful business value.