Who we are:
EverTrue is the leading advancement intelligence and donor engagement platform, empowering educational institutions and non-profit organizations to build stronger relationships and achieve outstanding fundraising results. Our platform continuously evolves, integrating innovative solutions to help advancement professionals effectively identify, prioritize, and manage prospects, engage supporters, and track progress. Hundreds of organizations rely on EverTrue to grow giving. We are a fun, smart, mission-driven team passionate about the work we do.
What truly drives us? It's our mission: to equip fundraising teams with the insights and tools to turn every donor interaction into a lasting relationship—leading to stronger connections and greater giving. And our vision? It's to create a world where every fundraiser has the tools to engage, retain, and grow generosity at every level, ensuring no donor is overlooked. When you join EverTrue, you're not just taking a job; you're becoming part of a movement to empower fundraisers and make a real difference in the world.
We believe in your potential. We know that no candidate perfectly matches every qualification. If you're excited about this role and meet most of our requirements, please apply! We're eager to support your growth and development within our team.
EverTrue is an equal opportunity employer. We're deeply committed to building a workplace that celebrates diversity, equity, and inclusion for all, ensuring every applicant and employee is treated fairly. We embrace DEI because we know it enhances engagement, satisfaction, and partnerships, making us all stronger together.
Role Overview
We're looking for a Product Marketing Manager to tell the story of our products to the advancement and nonprofit leaders who rely on them. You'll be the bridge between Product, Sales, Customer Success, and Marketing: turning what we build into clear positioning, compelling launches, and content that helps our teams win and keep customers.
You'll own go-to-market execution for our portfolio, become an expert on the fundraisers we serve, and have real influence on how EverTrue shows up in the market.
Who you are:
- You have 3-5 years of experience in product marketing in B2B SaaS.
- A track record of launching products and building messaging that measurably helped sales teams win
- Excellent writing skills: you can make complex functionality simple, specific, and human
- Comfort presenting to customers, executives, and sales teams
- Curiosity about customers and the discipline to turn interviews and data into clear insights
- Strong project management skills and the ability to run several launches at once across teams
- A collaborative, low-ego approach and comfort working in a fast-moving, growing company
- Experience marketing to higher education, K–12, or nonprofit organizations, especially advancement, development, or alumni relations teams
- Experience marketing AI, data, or analytics products
What you’ll do:
- Positioning and messaging: Develop and maintain positioning, value propositions, and messaging frameworks for your products and the personas who buy and use them, from annual giving and alumni relations teams to major gift officers, prospect researchers, and advancement leadership.
- Product launches: Plan and run go-to-market for new products and features, from tiered launch plans and release notes to internal enablement, customer communications, and campaign assets.
- Revenue enablement: partner with Revenue Enablement to support Sales and Customer Success with what they need to win: pitch decks, demo narratives, battlecards, objection handling, one-pagers, ROI stories, and training.
- Customer and market insight: Talk to customers and prospects regularly. Run win/loss analysis, track competitors, and bring what you learn back to Product to shape the roadmap.
- Content and storytelling: Partner with demand generation and content teams on web copy, case studies, webinars, emails, and conference presence that speak to the realities of advancement work.
- Customer advocacy: Identify and develop customer champions for case studies, references, testimonials, and speaking opportunities.
- Measurement: Define success metrics for launches and enablement programs, such as adoption, pipeline influence, and win rates, and use the results to improve.
Why You’ll Love to Join Our Team:
We offer a comprehensive package designed to support your success, growth, and well-being.
- Compensation and Core Benefits:
- A base salary range of $130K - $140K.
- A 2.5% bonus plan based on company performance.
- We also provide robust benefits to keep you healthy and secure:
- We cover 80% of your premium for medical, dental, and vision insurance.
- We offer a 401k match of up to 3% to support your financial future.
Happiness & Well-Being:
Our comprehensive employee benefits and perks program provides:
- A remote-first environment for flexible work.
- Generous paid time off throughout the year.
- Investment in your professional growth and development.
- Opportunities to connect with colleagues both in-person and virtually.
- The unique chance to contribute to the non-profits and educational institutions you care about, aligning your work with your passions.
