Job Description
Reporting to Group Head of Marketing inside Strategy area
MAIN OBJECTIVES:
- Responsible for the Go to market, Product management, Marketing actions, Business Analysis and Market insights of the products and initiatives in charge.
- Responsible for the PNL until MAVC of the products and projects
- Ensure an excellent Customer Journey and participate in the definition of a Loyalty Program for the Service Line.
- We expect a dynamic individual with a positive attitude and great analytical and management skills.
MAJOR AREAS OF ACCOUNTABILITY
- Product strategy: Go to market and Product development. For all brands (Europcar, Goldcar) and all segments (B2C, B2B and B2B2C)
- Develop of the products offer as well as the use cases definition, Buyer personas identification, products, prices, contribution, promotion and Go to market full strategy
- Analyze and define the different niches and clusters of clients to adapt EC products to their needs
- Creation of business cases to identify new opportunities to generate incremental EBITDA.
- Global knowledge of the needs of the leisure and travel segment and customers of the country and define sales strategies for each destination and monitor them.
- Define the distribution channels that will be used to market.
- Work with the Marketing, Sales, Operations, Tele Sales teams to create and implement effective promotional campaigns.
- Harmonize and extend to countries and franchisees
- Product offer ownership: ownership of the products KPIs and targets. Product P&L responsibility
- Responsible for the PNL until MAVC.
- Active participation in the definition of the different products Budgets and Forecasts
- Develop communication channels (reports) with the different departments that are involved for the development of the sales promotion and potentialization plan.
- Establish sales scenarios based on the business opportunities identified.
- Lead initiatives to boost business: execution and implementation of the new projects and products
- Coordinate the execution of the project collaborating with IS&T: defining business requirements, project management and coordinating the needed efforts from all the rest of the areas: Pricing, Legal, OPs, eCommerce, etc.
- Communication with countries to gather specificities, local actions and ensure a proper local implementation always ensuring as much harmonized as possible product offer across countries.
- Build commercial and marketing local action plan :
- Define and coordinate with the sales channels the commercial and marketing action plan for their products and initiatives portfolio
- Find new business opportunities in collaboration with distribution network
- Identify strategic partnerships to foster client acquisition and wider our distribution network
- Coordination with the rest of the commercial team for the development of promotional activity among current customer groups.
- Analytics and reporting
- Analyse zoning performance reporting to identify gaps vs targets
- Co-build zoning action plan with central team to revert trends and deploy
- Participate actively to weekly marketing performance meeting at BU level
- Monitor and analyse local market trends
- Monitor, analyse and report the performance and results of the Service Line by sales channel
INTERNAL AND EXTERNAL RELATIONSHIPS
- Internal : IS&T, Pricing, eCommerce, Sales, Operations, Local Central Marketing, Local RCM, Controlling and Fleet.
- External : Marketing agencies and partners.
PERSONAL PROFILE OF POSITION HOLDER
- Growing and profitability focus and curious about new technologies and business models
- Looking for international challenges and an exciting work environment
- Energetic, enthusiastic and naturally motivated
- Excited to add value to the company by identifying, coordinating and executing huge transversal projects and products
MAJOR AREAS OF COMPETENCY NECESSARY FOR SUCCESS
- Experienced in Product Marketing
- Familiar with creating and analysing KPIs as well as creating new business cases
- Good communication and leadership skills to lead transversal projects
- Experienced in strategic planning
- Comfortable with budget management
- Used to working in a performance-oriented environment
- Strongly focused on data-driven decision
- Organised with good management skills
- With at least 4 to 5 years of experience
Europcar Mobility Group
Europcar Mobility Group is a global mobility player, with 75 years of mobility services expertise and a leading position in Europe. “We help to change the way you move” is what we stand for and brings us together.
We offer to individuals and businesses a wide range of car and van rental services, be it for a few hours, a few days, a week, a month or more, on-demand or on subscription, relying on a fleet of more than 250.000 vehicles, equipped with the latest engines including an increasing share of electric vehicles.
Our brands address differentiated needs, use cases and expectations: Europcar® - a global leader of car rental and light commercial vehicle rental, with a premium positioning, Goldcar® - a frontrunner at providing low-cost car rental services in Europe, and Fox-Rent-A-Car®, one of the main players in the car rental market in the US, with a "value for money" positioning.
Customers’ satisfaction is at the heart of the Group’s ambition and that of our more than 8,000 employees, everywhere we deliver our mobility solutions, thanks to a strong network in over 130 countries.
More info at: www.europcar-mobility-group.com
