Product Marketing Manager

About us:

At FLS, our mission is to transform the mining industry through innovation and sustainability. With over 140 years of experience, we are a global leader, providing the technology, knowledge, and services that empower miners to meet growing demands while minimising environmental impact.

The opportunity:

As Product Marketing Manager, based in Bucharest, you will play a critical role in translating market, customer, and business insights into differentiated value propositions, compelling messaging, and effective go-to-market strategies. You will work closely with Global Product Line Managers (GPLMs), Regional Marketing, Sales, and Digital teams to ensure strong alignment between product strategy and commercial execution.

This role is central to strengthening FLS’s value selling approach, articulating clear customer outcomes, developing value-based messaging, and enabling sales teams with tools such as value calculators and business cases.

You will also support the positioning and commercialization of lifecycle solutions, ensuring a strong focus on long-term customer value, service offerings, and aftermarket opportunities across the full customer journey.

In addition, the role requires leveraging data, digital tools, and AI-driven insights to optimize marketing effectiveness, enhance customer engagement, and improve decision-making across campaigns and go-to-market activities.

What you will do:

• Serve as the product marketing subject matter expert, enabling GPLMs and Sales to understand the customer buying journey and effectively communicate the value of FLS products, services, and lifecycle solutions
• Develop and manage product marketing strategies and plans aligned with business priorities and growth targets
• Translate strategies and goals into actionable marketing plans and initiatives that generate demand, drive pipeline, and support revenue growth
• Lead the development of value propositions, messaging frameworks, and positioning for products, services, and lifecycle offerings
• Drive value selling initiatives, including the creation of value-based messaging, business cases, and value calculators to support commercial teams
• Collaborate with GPLMs and regional teams to support go-to-market planning, product launches, and commercialization strategies
• Own the development and execution of content marketing plans aligned to customer journeys, including digital and offline channels
• Work cross-functionally to execute integrated marketing campaigns across email, nurture programs, search, digital advertising, social media, and events
• Analyze campaign performance and customer insights, leveraging data and AI tools to generate actionable recommendations and optimize performance
• Develop deep understanding of customer segments, industries, and use cases through market research and close collaboration with Sales and GPLMs
• Support the positioning and promotion of lifecycle solutions, emphasizing long-term customer value, service offerings, and aftermarket growth opportunities
• Define and optimize website content, SEO, and digital experiences to support engagement and conversion across the customer journey
• Create high-quality sales enablement materials, including presentations, messaging guides, and customer-facing content
• Plan and deliver content and messaging for exhibitions, customer events, and industry engagements
• Develop customer success stories and case studies in collaboration with regional teams
• Manage marketing budgets and track performance against defined KPIs

What you need to succeed:

• BS/BA Degree in marketing, business, communications, or related field
• 5+ years of experience in product marketing, preferably within a global B2B or industrial environment
• Strong expertise in go-to-market strategy, product positioning, and integrated campaign execution
• Proven experience in developing value selling concepts, including value propositions, business cases, and value calculators
• Experience working with lifecycle solutions, services, or aftermarket offerings is highly desirable
• Strong experience leveraging data, digital tools, and AI to enhance marketing performance, customer insights, and decision-making
• Experience working with CRM systems and marketing automation platforms
• Comfortable marketing technical products and translating complex solutions into clear, compelling value-based messaging
• Experience working in cross-functional, multi-cultural, and global environments
• Strong commercial mindset with the ability to align marketing initiatives to business outcomes
• Experience in SEO, digital content strategy, and customer journey optimization
• Proficiency in PowerPoint and experience creating high-impact sales presentations
• Experience with Adobe Creative Cloud (Photoshop, InDesign) is an advantage
• Excellent command of English – must be fluent in writing as well as spoken.

Total gross salary target range incl. variable pay: 290.000 - 390.000 Ron.

The placement within the salary range will be assessed during the recruitment process based on the candidate’s skills, competencies, knowledge, and relevant experience.  

As an equal opportunity employer, FLS embraces diversity and equality by promoting an environment of inclusion. We encourage applicants of all backgrounds and perspectives to apply - the more diverse our employees are, the stronger our team is. In our commitment to equal opportunity and eliminating bias, we kindly request that you exclude personal information such as age, ethnicity, marital status, number of children, and photographs from your application materials.

We offer all employees access to a dedicated recognition platform, empowering you to celebrate achievements, share appreciation and stay connected globally.