Greater London, England, United Kingdom
Hybrid
Not Available
The Mission 🪐
As a Product Marketing Manager, you own the go-to-market strategy and messaging framework for your assigned product areas. Serving as the expert on customer needs, market dynamics, and competitive positioning, you drive product adoption and pipeline growth by developing target personas, value propositions, and sales enablement toolkits. You operate autonomously to manage multiple product launches simultaneously, bridging Product, Sales, and Marketing teams to turn product strategy into commercial success.
Core focus and ownership: end-to-end GTM execution, messaging frameworks, and sales enablement.
Act as the subject matter expert for your product areas from positioning through to sales enablement.
Ability to manage time across multiple projects at the same time and organise tasks independently.
Establish, own and execute GTM plans with assistance as/where needed from senior product marketers.
Confident in your craft, seeking guidance on complex projects to constantly improve your GTM skills.
Able to manage several product launches at once, with support from senior colleagues in the Product Marketing team as and when required.
Build product positioning, value propositions, and messaging that resonate with customers and the market, tell a story, and differentiates us in the market.
You will use industry, market and competitive intelligence to inform go-to-market campaigns globally and locally.
You will create and maintain a sales enablement bill of materials, building a growing set of marketing tools and content to support demand generation, client lifecycle marketing, and sales and account development.
You will evolve and optimise your approach and execution based on results as well as partner inputs.
Work closely with the Product Management and Product Marketing leadership team, sales reps, and internal subject-matter experts to effectively represent the customer perspective.
Works autonomously on standard projects; seeks input/guidance on complex or high-stakes launches.
Proven Mastery (What you have already built)
Orchestrated and scaled go-to-market strategies from scratch for complex B2B platforms, drawing on 3+ years of experience in enterprise software, SaaS, or marketplace environments.
Distilled immense ambiguity into clear, actionable frameworks, demonstrating critical thinking and a relentless bias for action.
Forged strong, collaborative partnerships across commercial, product, and marketing organizations, adjusting communication styles seamlessly to influence diverse global cultures.
Demonstrated a proven track record of managing multiple high-stakes projects simultaneously, anticipating blockers and proactively engineering solutions.
Leveraged Analyst Relations to successfully elevate brand positioning and market credibility in the B2B tech space.
Skills You Will Deploy & Develop
Advanced marketplace economics and dynamic matching optimization.
Complex multi-stakeholder enablement, aligning Product, Marketing, and Sales under a single, unified revenue objective.
Data-driven GTM sequencing and rapid pilot-to-launch scaling methodologies.
Cross-border commercial storytelling designed specifically for diverse European enterprise segments.
This role is perfect for you if:
Embrace ambiguity with a genuine enthusiasm for problem-solving (Joy is our secret sauce), thrive on translating immense complexity into elegant frameworks (Simplicity wins), intuitively champion cross-functional team success (It takes a community), and possess the proactive drive to architect new solutions from the ground up (Dream big act big).
Prefer maintaining predictable, pre-existing playbooks over building new ones, hesitate to take decisive action without explicit step-by-step guidance, or view cross-functional feedback and friction as a roadblock rather than an opportunity for collaborative optimization.
First call with Esra, our Talent Acquisition Partner, to better understand your background, aspirations and answer any questions you may have. (45 minutes)
Interview with your future manager to delve into your experience and the specifics of the role. (70 minutes)
Home assignment for you to complete, which will be evaluated by 2 members of the Product Marketing team in order to assess your technical skills.
Final interview with a C-Level leader to discuss Malt’s long-term vision.
