Product Marketing Manager

Frequently Asked Questions

What is a day in the life of a Product Marketing Manager?

Sync with your dedicated Product Manager, Designer and Lead Developer on the release you're driving, often two in parallel: what shipped last week, what's next, and what could get in the way

Build the assets that take a release to market: in platform landing pages, newsletters, decks, and turning Customer Success's win stories into case studies

Join a weekly hour with Customer Success, alongside your Product Manager, to walk through what's new, train the team on it, and flag anything upstream that changes how they sell it, like a platform update from Meta

Track adoption against the quarter's goals, dig into where uptake is stalling, and take that back to product and Customer Success to unblock it

Take ownership of a specific slice of the ROI Hunter product end to end, though exactly which slice is still being finalized as the wider product team resets for next year

What will I need to thrive in this role?

Real e-commerce experience: an e-commerce platform or brand, an agency running performance marketing for e-commerce clients, a B2B SaaS built for e-commerce, or a couple of years doing e-commerce or performance marketing in house. B2C e-commerce marketers are welcome too

Comfortable with ambiguity and a scope that moves. Priorities and roadmaps shift here more than they would at a company running a two year strategy, especially as ROI Hunter finishes folding into Pattern, and you'll need to reorient rather than freeze when that happens

Genuinely autonomous. You go find the answer rather than waiting to be told, and you don't need someone checking in to keep moving

Prior product marketing experience helps but isn't required. We will teach you how to be a PMM if the e-commerce instinct is already there

Familiarity with ad platforms like Meta, Google, Snap, TikTok or OpenAI's ChatGPT ads is a big plus



What does high performance look like?

You show real excitement to grow into this from day one, even knowing it'll be a stretch

You already carry the e-commerce instinct the role needs, so you're applying existing pattern recognition rather than starting from zero

On the take home task, you prepare properly: you read the docs, ask sharp questions when something's missing, and it shows you did the thinking yourself rather than forwarding a ChatGPT draft

When a release's scope changes overnight, you reorient fast and keep moving instead of freezing or waiting for someone to hand you a revised plan

You go looking for adoption gaps yourself and bring product a clear read on what's not landing and why, rather than waiting to be asked

What is my potential for career growth?

This role has significant room to grow as Pattern`s ROI Hunter  expands globally, particularly in the US.

You will join at a stage where the marketing engine is still being built, which means you will have the opportunity to shape how demand generation works across markets rather than simply inherit an established playbook.

As ROI Hunter grows within Pattern, the scope of the role can naturally expand across areas such as:

owning a larger share of global demand generation strategy,

taking broader responsibility for the US market,

taking on wider responsibilities within Pattern’s global marketing organization.

Because the role works closely with US-based Marketing, Sales, Events, Alliances and leadership teams, it also offers strong exposure to the wider Pattern organization and opportunities beyond ROI Hunter itself.

For someone who is proactive, commercially minded and comfortable building in an evolving environment, this role can grow well beyond its initial scope.

What does success look like in the first 30, 60, 90 days?

First 30 days: you're building real knowledge of your product scope. The team should feel your energy and see you getting to know the product fast

By 60 days: you're hands on with your first release, not just watching it happen

By 90 days: you're operating on your own. Our team is covering this scope in one person right now, so the first two months will be a real push, with the expectation that you're a fully independent, integral part of the team by month three

What is the team like?

You'll report to Dominika Rakyta, who'll also be your direct mentor and sponsor. Day to day you'll sit inside your assigned quad with a dedicated Product Manager, Product Designer and Lead Developer. Adam, our CPO and colleagues from the product team will also help ramp you up on product knowledge and the roadmap early on. 

Sounds great! What’s the company culture?

We are looking for individuals who are:

Game Changers: A game changer is someone who looks at problems with an open mind and shares new ideas with team members, regularly reassesses existing plans and attaches a realistic timeline to goals, makes profitable, productive, and innovative contributions, and actively pursues improvements to Pattern’s processes and outcomes.

Data Fanatics: A data fanatic is someone who recognizes problems and seeks to understand them through data, draws unbiased conclusions based on data that lead to actionable solutions, and continues to track the effects of the solutions using data.

Partner Obsessed: An individual who is partner obsessed clearly explains the status of projects to partners and relies on constructive feedback, actively listens to partner’s expectations, and delivers results that exceed them, prioritizes the needs of your partners, and takes the time to create a personable experience for those interacting with Pattern.

Team of Doers: Someone who is a part of a team of doers uplifts team members and recognizes their specific contributions, takes initiative to help in any circumstance, actively contributes to supporting improvements, and holds themselves accountable to the team as well as to partners.

What is the hiring process?

Initial phone interview with Pattern's talent acquisition team

A short take home task, early in the process, so you can show us how you think and work

A final round with the team

An in depth conversation about your career history and experience

Professional reference checks

Executive review

Offer

How can I stand out as an applicant?

Discuss professional accomplishments with specific data to quantify examples

Provide insights on how you can add value and be the best addition to the team

Focus on mentioning how you would be partner-obsessed at Pattern

Share experience on any side projects related to data and analytics