Want to know if this job is worth applying to?
Greater London, England, United Kingdom
Hybrid
VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.
VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.
For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.
WPP is the world's largest marketing and communications services company. Enterprise Solutions works with global brands on the systems behind their marketing, not just the campaigns that come out of it.
Content Transformation is a new pillar inside WPP Enterprise Solutions. We are looking for a Product Marketing Manager to take our go-to-market strategy and make it real: the positioning, the messaging, the evidence, and the material that lets people sell and use what we build. Content Transformation rewires how content is created, managed and activated for those brands, bringing people, processes and platforms together as one system supported by AI. We show clients where their content operation is losing time, money and quality.
Most product marketing roles ask you to launch a product into a category that already exists. This one asks you to help build the category at the same time.
You will own product marketing for Content Transformation, working directly to the Global Head of Strategy and the Global Head of Product. Your audience is two sided: enterprise clients deciding whether to change how they make content, and the WPP teams who sell and deliver to them.
Our products are technical. Competing well means showing specialist knowledge rather than general enthusiasm, and tailoring the technical value proposition to whoever is in the room. A chief marketing officer, a chief information officer, a procurement lead and a content operations director all need a different version of the same truth, and getting that right is the difference between a shortlist and a win.
We’re a small startup team, and this is a generalist role. Today, it means architecting the work while doing the work, from writing the copy, building the decks, producing the use cases and assembling the sales documentation. As the pillar scales, the role becomes a specialised strategic function tying together market insight, product development and customer need. If you want to arrive in an established function with a team and a playbook, this is not that job yet. If you want to build the playbook, it is.
You will report to the Global Head of Product and sit inside the Content Transformation Centre of Excellence, a small and deliberately senior team. You will work closely with the product and solutions team, the go-to-market and pillar strategy lead, and the engineers building Meridian. You will also work with WPP's wider marketing function, which leads the category narrative, analyst relations and industry positioning for Content Transformation. Your focus is the product level: what we sell, to whom, and why it wins.
You are comfortable with ambiguity and happy to work without a template, because for a while there will not be one. You write well and quickly. You can hold a strategic view and still produce the artefact yourself. You bring:
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.
