Product Marketing Manager (AI)

Accountabilities

• Develop and execute product marketing and go-to-market strategies that strengthen product positioning, increase awareness, differentiate offerings, and expand market reach.

• Create compelling messaging, value propositions, product narratives, and competitive positioning tailored to target audiences and business objectives.

• Conduct market research, competitor analysis, and customer segmentation to identify market opportunities and inform marketing strategies.

• Translate complex AI, software, and technology solutions into clear, persuasive business benefits for technical and non-technical audiences.

• Leverage AI-powered tools to improve content creation, market research, campaign planning, marketing automation, lead generation, customer engagement, and analytics.

• Develop high-quality PowerPoint presentations, product demonstrations, sales pitch decks, corporate profiles, executive reports, business proposals, and investor presentations.

• Produce marketing collateral, including product brochures, case studies, white papers, product documentation, thought leadership content, videos, and promotional materials.

• Plan, manage, and optimize digital marketing campaigns across SEO, SEM, Google Ads, LinkedIn Ads, social media, email marketing, and other relevant channels.

• Drive B2B lead generation through targeted campaigns, industry-specific messaging, and coordinated marketing initiatives that support enterprise customer acquisition.

• Manage website content, landing pages, product announcements, and digital communications to strengthen brand presence and engagement.

• Track marketing performance using analytics platforms, CRM systems, and marketing automation tools, monitoring KPIs such as qualified leads, conversion rates, customer acquisition, and campaign ROI.

• Plan and coordinate offline marketing initiatives, including trade shows, exhibitions, conferences, product launches, roadshows, and corporate events.

• Develop physical marketing assets such as brochures, banners, exhibition displays, standees, and promotional merchandise while maintaining consistent brand messaging.

• Coordinate with event organizers, marketing agencies, designers, content creators, printing providers, and other external vendors to deliver marketing activities effectively.

• Enable sales and business development teams with customer-specific presentations, product comparisons, competitive intelligence, proposals, and other sales collateral.

• Participate in key customer presentations and product demonstrations when required, helping communicate product value and identify new business opportunities.

• Maintain a consistent brand identity across digital and physical channels, ensuring quality and alignment across all marketing communications.

• Lead cross-functional marketing initiatives, manage campaign plans and budgets, monitor delivery timelines, and recommend improvements based on measurable business results.

• Evaluate emerging AI technologies, marketing innovations, and industry trends to identify opportunities for continuous improvement.

• Measure marketing effectiveness through product awareness, lead generation, campaign ROI, presentation quality, event performance, sales enablement, customer engagement, and product adoption.

Requirements:

• At least 8 years of professional experience in product marketing, digital marketing, branding, or related marketing functions.

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field. An MBA in Marketing or another relevant postgraduate qualification is preferred.

• Demonstrated expertise in product marketing, positioning, messaging, and go-to-market strategy development and execution.

• Strong understanding of Artificial Intelligence, Machine Learning, Generative AI, and their practical business applications.

• Hands-on experience using AI-powered marketing and productivity tools such as ChatGPT, Microsoft Copilot, Canva AI, or comparable platforms.

• Advanced proficiency in Microsoft PowerPoint and the ability to develop polished, visually compelling presentations for clients, executives, investors, and business partners.

• Strong knowledge of digital marketing channels, including SEO, SEM, paid advertising, LinkedIn campaigns, social media, email marketing, and content marketing.

• Experience in B2B marketing, lead generation, enterprise customer acquisition, and sales enablement.

• Understanding of offline marketing and event execution, including exhibitions, conferences, product launches, and promotional activities.

• Experience producing marketing collateral, product documentation, case studies, sales presentations, and business proposals.

• Strong market research and competitive analysis skills, with the ability to turn customer insights and market data into actionable strategies.

• Familiarity with CRM systems, marketing automation platforms, analytics tools, and performance measurement frameworks.

• Experience managing marketing agencies, creative teams, vendors, campaign budgets, and cross-functional projects.

• Excellent written and verbal communication skills in English, with the ability to communicate complex information clearly and persuasively.

• Strong visual storytelling, creativity, analytical thinking, project management, and stakeholder management skills.

• Ability to work independently, manage multiple priorities, and combine strategic planning with hands-on execution.

• Preferred: Experience marketing AI products, SaaS platforms, enterprise software, computer vision, analytics, or other technology solutions.

• Preferred: Experience preparing investor presentations, executive reports, and enterprise sales pitch decks.

• Preferred: Familiarity with Adobe Creative Suite, Canva, Figma, and AI-assisted design tools.

• Preferred: Experience with LinkedIn-based B2B campaigns, CRM systems, and marketing automation platforms.

• Preferred: Strong understanding of marketing KPIs, campaign optimization, conversion rates, and return on investment.

Benefits:

• Remote work arrangement within India.

• Full-time employment.

• Senior-level opportunity to shape product marketing strategy and contribute directly to business growth.

• Exposure to AI technologies, AI-powered marketing tools, and technology product positioning.

• Opportunity to work across product marketing, digital campaigns, sales enablement, branding, and offline marketing initiatives.

• Collaboration with product, sales, business development, and leadership teams.

• Salary, healthcare coverage, paid leave, retirement benefits, bonuses, and other specific perks were not disclosed in the provided job description.