Onsite
Do you want to drive the future of our Nordic insurance experience?
Our mobile app is becoming the primary channel between customers and our insurance brand - where people manage their policies, receive proactive guidance, and get support when they need it most.
With a rapidly growing user base (1.8 mio.) across the Nordic markets, we are doubling down on building a market leading digital insurance experience that is simple, helpful, and personalised.
We are now hiring a Product Owner/Product Manager to own and elevate the app experience end-to-end. This is a unique opportunity to shape how millions of customers interact with their insurances, from claims to travel protection, proactive insights, and personalised assistance powered by AI.
You will build the features, customer journeys, and AI capabilities that make our customers feel safe, informed, and supported. You will own a high-impact product area with clear ambitions: grow sales, engagement & customer loyalty.
About the role
As Product Owner/Product Manager for our mobile app(s), you will be responsible for the product strategy, roadmap, and delivery of key app experiences for the Nordic Markets.
Your responsibilities include:
End-to-end ownership
Own the app funnel, usage, and customer engagement metrics across the lifecycle - from onboarding to claims and retention.
Define and execute a clear product strategy and roadmap that balances customer value, commercial outcomes, and technical feasibility.
Drive measurable improvements in activation, frequency of use, claims experience & customer satisfaction
Customer and value focus
Translate user insights, behavioral data, market signals, and competitive intelligence into clear opportunities.
Build differentiated, personalised experiences that help customers understand their risks and get the right coverage.
Leverage AI capabilities to enhance guidance, automate tasks, and create contextual experiences that feel effortless, intuitive and proactive.
AI first Product Management
A working practice of using AI tools in your own PM workflows
We know that the AI space is constantly developing, therefore we are looking for someone genuine curios about how AI fundamentally changes the product management role, design process and engineering pipeline.
Experimentation and product craft
Run structured A/B tests and data-driven discovery work to validate and refine new features early.
Establish a strong experimentation culture in the team focused on outcomes and learning.
Ensure decisions are grounded in evidence, supported by clear hypotheses and measurable OKR's.
Cross-functional leadership
Work closely with UX, Engineering, Data, Architecture, and Business Development, to deliver end-to-end experiences that meet business and market needs.
Provide clarity and alignment across stakeholders, from development teams to senior management.
Communicate product decisions, trade-offs, and strategic direction in a structured and compelling way.
Execution excellence
Prioritise the roadmap with a focus on business impact, technical scalability, and customer outcomes.
Contribute to building a modern, resilient, and scalable app architecture together with engineering leadership.
Champion product quality and ensure consistent delivery cadence.
We offer
While we set high expectations for you as an employee, we also expect you to set high expectations for us as your employer. Here are some of the benefits of working at If:
An including work environment where everyone is welcome
Career and development opportunities in the biggest insurance company in the Nordics
Social activities, as well as highly skilled professional environment
Possibility of a hybrid workplace
A health-promoting workplace with e.g., fitness programs and various sports activities
Attractive insurance benefits and pension
About the team
You will join our newly established Nordic app Tribe with currently 4 passionate app squads working in a high-trust, outcomes-driven setup. App squads will have people primarily located in Denmark (Ballerup) and Finland (Espoo/Turku)
Your focus will be to work with the customer facing squads and ship features that solve real customer problems within buying insurance, filing claims, engaging with our customer facing AI agent etc.
You will collaborate closely with back-end platform teams, our design system team, customer insights, and the broader commercial organisation.
The team is transitioning towards a Discovery & Delivery product model, giving you clear ownership, autonomy, and accountability.
Together, you will build a market-leading insurance app that brings real clarity, simplicity, and convenience to customers across the Nordics.
Who are you?
You take initiative and ownership naturally — you don’t wait for perfect conditions before acting. You bring structure to ambiguity, involve the right people early, and are someone others can rely on when direction is needed.
You set direction and move work forward. You collaborate closely with design, engineering, and stakeholders to balance customer value, business impact, and technical reality — and you communicate priorities and trade-offs in a clear, structured way.
You have a strong product craft toolbox: discovery framing, opportunity mapping, prioritisation, hypotheses, and outcome-based roadmaps/OKRs.
Experience, scaling an app is a plus, but not a prerequisite.
Additional facts and the recruitment process
Application deadline: Screening and interviews are conducted on an ongoing basis. The deadline to apply is May 26th 2026.
Application: Please submit your CV via our website. You do not need to attach a cover letter, but feel free to include a few lines in your CV explaining why you are interested in the position.
Location: Nordic
Start date: As soon as possible
If you have any questions about the position, you are welcome to contact Rasmus Løfstrøm 28749421 or Line Haaning 51304331.
At If, we aim to create a workplace with equal opportunities for all. We encourage everyone to apply regardless of gender, age, background, or any disability. We also recommend that you do not include a photo in your CV.
Applicant information may, within the framework of the law, be reviewed using publicly available sources. Candidates progressing in the recruitment process will be asked to provide references and present a criminal record certificate. Depending on the scope of the role, a credit check may also be conducted for final candidates as part of the hiring process.
We look forward to your application!
Union contacts:
SACO: Oskar Nordström, oskar.nordstrom@if.se
Forena: Carina Lidgren, carina.lidgren@if.se
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