The PSR Omni Sales Acceleration lead in Royal Canin Korea plays a crucial role, overseeing a diverse portfolio that generates over 60% of total company sales. This role is highly complex, as it involves engaging with more than 3,000 offline customers across multiple segments, in addition to managing a variety of E-Commerce channels. Success in this position requires a strategic mindset and the ability to provide insights that shape future strategies in an ever-evolving retail landscape.
Key Responsibilities
Category, Portfolio & Growth Strategy
- Lead the development of integrated category, portfolio and channel growth strategies aligned with OGSM, Global PSR priorities and local growth opportunities.
- Own portfolio prioritization, assortment architecture and channel role definition to maximize penetration, recommendation and commercial performance.
- Translate pet owner, shopper, customer and market insights into actionable growth strategies across online and offline ecosystems.
- Identify future growth opportunities and lead strategic initiatives to strengthen Royal Canin's competitive position in the evolving pet care landscape.
Route-to-Market(RTM) & Customer Strategy
- Define and optimize Route-to-Market strategies, customer segmentation frameworks and coverage models across PSR channels.
- Develop differentiated customer value propositions and engagement strategies based on customer potential and channel dynamics.
- Partner with Sales and E-Commerce teams to accelerate channel development and unlock sustainable growth opportunities.
Strategic Revenue Management (SRM)
- Lead Strategic Revenue Management initiatives including pricing architecture, promotion effectiveness, assortment optimization and profit pool management.
- Partner with Sales, Finance and E-Commerce teams to balance growth, profitability and channel competitiveness.
- Establish governance and performance monitoring mechanisms to ensure commercial investment effectiveness and ROI optimization.
Trade Marketing Excellence & Governance
- Define and govern trade marketing frameworks, standards and investment priorities across channels.
- Develop scalable activation models and commercial playbooks while ensuring execution consistency and compliance.
- Evaluate trade marketing effectiveness and continuously optimize investment allocation based on business impact.
Perfect Store, Recommendation & POSM Strategy
- Own the design, governance and continuous improvement of Perfect Store, P4H (Perfect Partnership for Health), Recommendation Excellence and POSM frameworks.
- Define customer experience standards and store success criteria that enhance recommendation quality, visibility and brand equity.
- Monitor framework effectiveness and drive continuous improvement through market insights and field feedback.
Sales Force Effectiveness
- Lead the design and governance of Sales Force Effectiveness programs including coverage models, call productivity, performance management, capability development and digital enablement.
- Develop tools, KPIs, analytics and execution frameworks to improve sales productivity and commercial effectiveness.
- Partner with sales leaders to identify performance opportunities and drive continuous improvement across field and digital sales teams.
Commercial Capability & Business Performance Steering
- Establish commercial excellence standards, governance processes and performance review mechanisms across PSR.
- Drive business performance through data-driven decision making, operational discipline and cross-functional collaboration.
- Lead strategic projects and transformation initiatives to future-proof commercial capabilities and accelerate omnichannel growth.
Leadership & Organization Development
- Build, develop and coach a high-performing Omni Sales Acceleration team.
- Foster collaboration across Sales, E-Commerce, Supply Chain, Finance, Marketing and Global/Regional stakeholders.
- Create a culture of innovation, accountability and continuous improvement while enabling organizational capability growth.
Job Specifications/Qualifications
Education & Professional Qualification
- A university degree or higher-level education
- Strong interpersonal and communication skills, both locally and internationally
- Proficiency in MS Excel and PowerPoint skills
Knowledge/Experience
- 10+ years of sales & marketing experience, preferably in FMCG market
- At least 3 years of experience in people management
- Experience in developing and executing omni-channel sales strategies
