Public Relations Coordinator

Job Description:

Position Title: Public Relations Coordinator

Reports to: Head of Public Relations & Communications

FLSA Classification: Non-Exempt

Location: Bentonville, Arkansas (On-site)

Date Reviewed: 10/20/26

About Crystal Bridges & The Momentary

Crystal Bridges is a museum of American art located in Bentonville, Arkansas. We explore the unfolding story of America by actively collecting, exhibiting, interpreting, and preserving outstanding works that illuminate the American spirit in a setting that unites the power of art with the beauty of nature. Founded by philanthropist Alice Walton in 2005, the museum opened in 2011 and is a public, non-profit charitable organization with free admission. In June 2026, Crystal Bridges’ 114,000 square foot expansion opened to the public, allowing the museum to expand access for all.

The Momentary is a venue for the music, art, and food of our time, and a catalyst for creativity and economic vitality. An extension to Crystal Bridges, the Momentary is a ‘living room’ where community gathers to be inspired, connected, and joyful. The Momentary enriches lives through music, art, and food experiences that inspire creativity, build community, and create joy. You belong here, make the most of this moment.

About The Position

The Public Relations Coordinator serves as a key member of Crystal Bridges and the Momentary's communications department, working to expand awareness of the institution and its public offerings. The Coordinator supports the institution’s strategic goals through message development, media monitoring and reporting, media list management, stewardship and media relations (such as print, radio, television, podcasts, blogs, and more), and coordinates travel for visiting media.

Essential Duties and Responsibilities

• Support PR campaigns and research key audiences, messages, and contacts to generate awareness of Crystal Bridges and Momentary offerings and programs while supporting the mission and goals of the institution.
• Work closely with the Head of PR & Communications, Social Media Coordinators, Marketing Strategy and Creative teams to align content calendar, announcement plans, assets, and timelines toward the goal of consistent messaging across channels.
• Review and distribution of press releases, news briefs, and other press content.
• Assist with internal communications and support staff engagement initiatives.
• Maintain updated key messages and FAQ documents.
• Collaborate on projects with public relations agencies, as needed.
• Liaise and coordinate with community partners to promote visibility and information about the institution’s general offerings and special programs. 
• Coordinate or assist in the coordination of photography and videography at both campuses for approved media and promotional opportunities. 

Additional Responsibilities:

• Develop and maintain relationships with reporters and media outlets, including accompanying or touring visiting writers and influencers in both spaces. 
• Route or respond to press inquiries, secure clearances for photo/video shoots, and act as spokesperson/liaison during press visits.
• Monitor media email accounts for Crystal Bridges and the Momentary. 
• Maintain postings to community and beat calendars, looking for new opportunities across these spaces.
• Help create traditional press kits and social media toolkits in collaboration with the Public Relations Strategist and Social Media team when appropriate.  
• Monitor for media coverage on Meltwater and generate weekly highlights to track press mentions for each Crystal Bridges and the Momentary.
• Act as media relations liaison during previews, tours, interviews, and other media visits.
• Monitor media trends, newsletters, and calendars, to stay current on industry news and community outreach opportunities.
• Coordinate travel accommodations for visiting media guests.
• Create swag bags for visiting press/press events.
• Track media RSVPs for concerts, festivals, and other events.
• Support content creator and influencer relations in collaboration with the Social Media team.
• Perform other duties and responsibilities as assigned to support evolving organizational needs

Qualifications and Requirements

• 2–3 years of related work experience.
• Associate’s degree or higher with a concentration in public relations, marketing, communications, journalism, or related field.
• Knowledge and experience with performing art including music, theater, dance and/or museums with arts marketing is considered a plus.
• Knowledge and experience with software and programs such as Microsoft Office, Dropbox, Meltwater, project management systems (e.g. Asana, Trello, SmartSheet), and event management systems is considered a plus.
• Superb writing and editing skills, strong storytelling, and creative content development.
• Strong listening skills and a demonstrated ability to communicate clearly and professionally.
• Ability to work effectively in fast-paced working environments with deadlines.
• Digital savviness, openness to learning a variety of platforms and applications, both for internal and external communications.
• Organizational planning, problem-solving, and collaboration skills.
• Methodical project management and execution skills.
• Ability to interact respectfully, collegially, and professionally with all employees and volunteers at all levels of responsibility.
• Willingness to be a team player both within the department, and throughout the entire organization.

Physical Demands and Work Environment:

The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Physical demands: In the work environments described below, position requires utilizing a computer and telephone for prolonged periods of time, verbal and written conversation with others, lifting/carrying (up to 10 lbs).

Work Environment: Work will be performed in an office environment and in institution spaces. The noise level in the work environment is usually low to moderate. Some night and weekend work may occasionally be required to support key projects and institutional priorities

Crystal Bridges is an equal opportunity employer committed to building and maintaining a workplace that is free of discrimination and harassment of any kind. We encourage all qualified applicants to apply. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate.

All offers of employment are contingent on successful completion (where permitted by state law) of a confidentiality agreement and background check. In addition, the employee must provide proper identification verifying eligibility to work in the United States.