Publisher Business Development Manager

Accountabilities:

You will lead publisher acquisition and development, ensuring a smooth onboarding experience while building sustainable partnerships that support long-term monetization and revenue growth.

• Identify, research, prospect, pitch, and onboard publishers into the Google MCM account, managing the process from initial outreach and contract discussions through technical setup and first ad impressions.

• Prioritize the acquisition of in-app and CTV publishers while developing partnerships across web, news, gaming, entertainment, and finance.

• Guide publishers through Google Ad Manager delegated account setup, policy compliance requirements, and initial inventory configuration.

• Build and maintain strong publisher relationships, identifying opportunities to improve inventory monetization, yield optimization, fill rates, and revenue.

• Develop and execute outbound acquisition strategies using cold outreach, industry events, partner referrals, and qualified inbound leads.

• Monitor publisher performance following onboarding, proactively identifying opportunities to expand inventory and resolve performance issues.

• Collaborate with technical teams to troubleshoot integration challenges and ensure successful publisher activation.

• Stay informed about Google MCM policy updates, Google AdX eligibility requirements, and programmatic advertising trends affecting publisher monetization.

• Maintain an accurate acquisition pipeline and report on onboarding progress, performance metrics, and publisher revenue contribution.

• Meet publisher acquisition, onboarding, and revenue growth targets.

Requirements:

You bring a strong background in AdTech business development, practical experience with Google MCM, and the ability to independently develop publisher partnerships while identifying opportunities for commercial growth.

• At least 3 years of experience in business development, publisher acquisition, partnerships, or a similar role within the AdTech ecosystem.

• At least 1 year of hands-on experience with Google MCM, including delegated account setup, publisher onboarding, and policy compliance.

• Strong working knowledge of Google Ad Manager (GAM), including ad unit configuration, inventory types, targeting, and reporting.

• A proven track record of independently acquiring and developing relationships with mid-sized to large publishers.

• A solid understanding of programmatic advertising monetization, including CPM dynamics, floor pricing, deals, and relationships with supply-side platforms (SSPs) and Google AdX.

• An established network of digital publishers across web, mobile applications, or CTV.

• Familiarity with Google AdX eligibility requirements and publisher policy enforcement.

• Excellent communication, presentation, and negotiation skills, including the ability to explain technical monetization solutions to non-technical stakeholders.

• A self-motivated, results-oriented approach, with the ability to manage a business development pipeline independently and achieve targets with minimal supervision.

• Strong organizational and technical problem-solving skills to coordinate publisher onboarding and resolve integration challenges.

Benefits:

• Fully remote working arrangement.

• Full-time employment opportunity.

• Competitive salary.

• Opportunity to contribute directly to publisher acquisition, monetization strategy, and revenue growth within the programmatic advertising ecosystem.

• Exposure to diverse digital publishing verticals, including mobile applications, CTV, web, news, gaming, entertainment, and finance.