Regional Head of Marketing, CIS

This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for a Regional Head of Marketing, CIS based in South Africa.

As Regional Head of Marketing, you will lead the growth and marketing strategy across the CIS region, driving user acquisition, brand awareness, and commercial performance within the online poker, casino, and iGaming markets. You will translate global marketing objectives into impactful regional strategies tailored to local audiences, market dynamics, and player preferences. Taking ownership of regional growth, you will identify new opportunities, optimize acquisition channels, and build strategic partnerships with affiliates, agents, creators, and industry stakeholders. You will also develop regional marketing capabilities, recommend budgets and recruitment priorities, and collaborate closely with central marketing teams. This is an exciting leadership opportunity to shape regional expansion within a fast-growing crypto-gaming and blockchain environment. The role combines strategic decision-making, hands-on execution, and team development in a fully remote, international setting.

Accountabilities:

Develop regional marketing strategy: Define and execute a comprehensive marketing plan for the CIS region, ensuring alignment with global business objectives while adapting initiatives to local market conditions and player behavior.
Identify market opportunities: Assess and prioritize regional markets by analyzing player segments, competitors, acquisition channels, commercial potential, and emerging industry trends.
Drive user acquisition and growth: Lead initiatives to increase player acquisition, retention, and brand awareness by identifying effective marketing channels, testing campaigns, and scaling successful strategies.
Manage marketing budgets and resources: Recommend regional marketing budgets, recruitment priorities, and resource allocation based on business objectives, acquisition targets, and expected returns.
Optimize acquisition performance: Work closely with central paid media, affiliate, agent, and partnership teams to establish regional priorities and grow a high-quality player base.
Build brand awareness and community engagement: Lead regional brand initiatives across social media, online communities, public relations, events, sponsorships, and other relevant channels.
Develop localized campaigns and promotions: Design regional promotions, poker tournaments, and casino campaigns tailored to local player preferences, cultural expectations, and time zones.
Oversee localization strategies: Adapt marketing messaging, creative content, promotional activities, and community communications to ensure strong local relevance and engagement.
Strengthen player experience: Collaborate with CRM, VIP, and Customer Service teams to localize player journeys, improve communication, and enhance the overall customer experience.
Build strategic partnerships: Leverage regional networks to identify and develop relationships with affiliates, agents, content creators, poker communities, commercial partners, and marketing talent.
Develop regional capabilities: Build and lead a lean regional marketing team while recruiting specialists in collaboration with central departments and scaling resources as performance grows.
Monitor and report performance: Track regional marketing results, acquisition economics, competitor activity, and market developments, providing actionable insights to inform global strategy and business decisions.
Requirements:
Senior industry experience: Significant experience in senior marketing positions within online poker, casino, iGaming, or related online gaming industries, with deep knowledge of at least one key CIS market.
Regional market expertise: Strong understanding of CIS market dynamics, consumer behavior, competitive landscapes, local marketing channels, and the commercial opportunities within the region.
Proven growth track record: Demonstrated success in scaling user acquisition, increasing brand awareness, and delivering measurable marketing results across regional markets.
Strategic and commercial judgment: Ability to evaluate complex or emerging markets, identify promising opportunities, and develop effective strategies in dynamic business environments.
Budget and resource management: Experience building business cases for marketing investment and headcount, allocating budgets effectively, and aligning spending with acquisition and growth targets.
Acquisition economics expertise: Strong understanding of key performance metrics and commercial models, including Customer Acquisition Cost (CAC), Lifetime Value (LTV), cohort analysis, revenue share, and Cost Per Acquisition (CPA).
Established regional network: Existing relationships with CIS-based poker affiliates, agents, content creators, marketing professionals, and industry partners, with a proven ability to turn these connections into measurable business results.
Team leadership: Experience building and managing marketing teams, recruiting regional talent, and leading cross-functional initiatives in collaboration with centralized departments.
Commercial negotiation skills: Familiarity with negotiating and managing affiliate and partnership agreements, including CPA, revenue share, hybrid, and flat-fee commercial arrangements.
Language proficiency: Native-level fluency in at least one key CIS market language, with professional proficiency in English. Russian and English fluency, both written and spoken, is particularly relevant.
Adaptability and ownership: Strong organizational and communication skills, with the ability to operate independently, manage multiple priorities, and deliver results in a fully remote, international environment.
Benefits:
Competitive salary package.
Performance-based bonuses linked to business and marketing results.
Fully remote working arrangement, offering flexibility in where you work.
Flexible working hours.
Opportunity to work with innovative blockchain technology and digital asset solutions within the online gaming industry.
Collaborative and inclusive international team culture.
Professional development opportunities and career progression within a rapidly growing business.
Opportunity to shape regional marketing strategy and directly influence international business expansion.
Exposure to a dynamic and evolving crypto-poker, casino, and iGaming ecosystem.