Regional Marketing Coordinator
Cooley is seeking a Regional Marketing Coordinator to join the team in Shanghai/Beijing.
Position Summary: Under the supervision of the Marketing Manager, the Marketing Coordinator will work closely with firm attorneys and other marketing team members to support all marketing and business development activities for practice areas including but not limited to Investment Funds, Capital Markets, Life Sciences and General Corporate. The primary goal is to drive revenue through support of new business opportunities and client expansion programs, including events and sponsorships, social media promotion, sales pipeline management, and pitches and proposals. This position is responsible for working with attorneys to respond to marketing and business development requests in a manner consistent with the firm’s overall strategy. Work is defined by the goals, objectives and policies of the department and the practices. Specific duties include, but are not limited to, the following:
Position Responsibilities:
Programs and visibility initiatives
- Collaborate with practice group partners and marketing colleagues to execute hosted events, client receptions and alumni programs
- Help manage business sponsorships and activities tied to industry and business organizations in which the designated practice group is active
- Help champion firm branding and related standards on creative services projects
- Help provide input and recommendations on local marketing programs and budget as related to the designated practice group
- Identify and support networking, speaking, media opportunities for designated practice group attorneys that support practice group business plans
Business Development
- Serve as resource for business development/sales support for attorneys in designated office/practice groups
- Work with the marketing managers, Director of Marketing & Business Development, Asia, and partners to formulate and implement policies and procedures for business development initiatives, including proposal preparation, client presentations, pipeline management and market development
- Assist with marketing support for RFPs/RFIs, pitches, proposals, and pursuits with potential revenue gain
- Coordinate and participate in business development training sessions
- Help identify and evaluate new business opportunities and targets, which includes identifying trends in the marketplace, supporting key targeting initiatives, conducting business research and relationship searches, collecting key target account data, and participating on client-specific target teams
- Support targeting initiatives consistent with overall practice group and firm strategy
- Assist with assessing, analyzing, targeting and initiating efforts to cultivate new clients for the firm and expand Cooley’s cross-selling opportunities (between practice groups and among our various offices)
- Effectively articulate the value proposition of firm’s services to specifically targeted clients
Knowledge Management
- Track and report on designated practice group activities, status and teams
- Develop and maintain marketing materials and collateral (descriptions, engagement lists, client lists, awards, etc.)
- Steer data using the appropriate firm technologies and services, including external research databases (CRM (Salesforce), SCORE, Intranet, Library Services, Pitchbook, CapitalIQ, IPO Vital Signs, Deal Point Data, etc.)
- Promote exposure to practice group and individual attorneys internally
- Support deal tracking and reporting efforts for the practice
- Assist with lateral attorney orientation and onboarding process
Operations
- Support research projects for strategic market opportunities
- Assist attorneys and business professionals through effective communication ensuring a well-informed and highly motivated team effort
- Work cooperatively with business professionals at the local office to advance both marketing and general administrative goals and projects
- Role model the use of the CRM tool in managing the sales pipeline and for practice group business development
- All other duties as assigned or required
Skills & Experience
Required:
- After orientation at Cooley LLP, exhibit proficiency in the Microsoft Office suite, iManage and other firm applications
- Available to work overtime, as required
- 2+ years direct applicable marketing experience
- Familiarity with overseeing corporate WeChat accounts
- High proficiency in English and Chinese required for liaising with vendors and drafting of marketing materials for the Asia offices
Preferred:
- Bachelor’s Degree in business, communication, marketing, or related field
- Business development experience or sales experience
- Experience in a law firm or professional services environment, with a working knowledge of professional services industries
- Familiarity with using LinkedIn and Instagram as promotional tools
- Project management experience and direct experience in creating and monitoring sales and business plans, goal tracking and sales pipeline management
Competencies
- Proactive self-starter who is able to work in a demanding, project-based environment
- Ability to work with little direct supervision, in a highly collaborative environment
- Ability to multi-task, problem solve, work well under pressure and coordinate sophisticated marketing programs with good results. Ability to consistently meet deadlines
- Assertive, but flexible as to style; must be able to effectively handle stressful situations and interact with various personalities and communication styles at all levels in the firm
- Strong analytic and research skills
- Ability to master the use of complex marketing systems and to train others on these systems.
- Strong ability to function well as a team member and facilitator
- Exhibit high energy, intellectual curiosity and genuine enthusiasm for law firm marketing activities and goals
- Excellent communication skills both written and verbal
- Ability to develop professional relationships with department members, attorneys and firm business professionals
- Reliable and punctual
Cooley offers a competitive compensation and excellent benefits package.
EOE.
