Regional Marketing Manager, ANZ

𝗛𝗼𝘄 𝗬𝗼𝘂'𝗹𝗹 𝗠𝗮𝗸𝗲 𝗮𝗻 𝗜𝗺𝗽𝗮𝗰𝘁

We're looking for a Campaign Manager to own regional marketing strategy and execution across APAC, turning business priorities and local market opportunities into multi-channel programs that drive awareness, engagement, pipeline, and audience growth.

You'll focus on priority markets including Australia, NZ and Thailand, bringing global marketing initiatives to life through locally relevant campaigns, events, webinars, content, and partnerships. You'll also identify opportunities to expand Cloudbeds' reach across Southeast Asia and the wider APAC region, adapting programs to different audiences, market conditions, and business priorities.

Reporting to the Sr Manager, Campaign Management, you'll partner with Sales, PMM, Content, Events, Partnerships, Demand Gen, and Marketing Operations to deliver measurable programs that support regional growth.

𝗪𝗵𝗮𝘁 𝗬𝗼𝘂 𝗕𝗿𝗶𝗻𝗴 𝘁𝗼 𝘁𝗵𝗲 𝗧𝗲𝗮𝗺

As Campaign Manager, you will:

• Own regional marketing strategy and execution for APAC, prioritizing programs and investment across key markets to support business goals and regional Sales priorities.
• Lead local and regional events from planning through execution, including objectives, audiences, budgets, promotion, registration, Sales coordination, onsite execution, follow-up, and measurement.
• Regionalize and amplify global campaigns, adapting product update webinars, content campaigns, research reports, and product-led initiatives to APAC audiences through the right messaging, channels, timing, and follow-up.
• Develop market-specific growth programs that build Cloudbeds' awareness and engage local hospitality communities through relevant channels, industry associations, partnerships, and ambassador programs.
• Contribute to the strategy and planning of global and marquee tradeshows across APAC, defining regional objectives, target audiences, activation, Sales alignment, and follow-up in partnership with the Events team.
• Collaborate cross-functionally to deliver connected programs, measure performance, and use insights to inform future marketing priorities and investment.

𝗪𝗵𝗮𝘁 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 𝗟𝗼𝗼𝗸𝘀 𝗟𝗶𝗸𝗲

You're a proactive regional marketer who combines strategic thinking with hands-on execution. You understand that APAC isn't one market and know how to balance global consistency with local relevance, prioritize opportunities across countries, and translate business goals into effective marketing programs. You work closely with Sales without becoming purely reactive, manage multiple programs across time zones, and use performance insights to continuously improve results.

You bring:

• Experience in field marketing, integrated marketing, regional marketing, campaign marketing, or a similar B2B marketing role
• Hands-on experience managing local and regional events, including budgets, promotion, logistics, onsite execution, and post-event follow-up
• Experience developing marketing programs across multiple countries or markets, ideally within Asia Pacific and Australia/New Zealand
• Strong project management, communication, writing, and messaging skills
• Experience collaborating cross-functionally with Sales and global marketing teams
• A performance mindset, with the ability to analyze results and optimize programs and investment
• Fluency with AI as a daily marketing planning and execution tool, using it to improve quality and scale output without replacing strategic thinking
• Comfort working in a remote, global environment with distributed teams and stakeholders across time zones

𝗕𝗼𝗻𝘂𝘀 𝗦𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝗦𝘁𝗮𝗻𝗱 𝗢𝘂𝘁

• Near-native English fluency (C1 or C2) is required; fluency in Thai is a bonus
• Experience in hospitality, travel technology, hotel technology, SaaS, or B2B software
• Experience marketing to hoteliers across Australia, Thailand, Southeast Asia, or other APAC markets
• Familiarity with regional hospitality communities, industry associations, events, and partner ecosystems
• Experience with partner marketing, ambassador programs, or regional webinars
• Experience with Salesforce, Pardot / Marketing Cloud Account Engagement, HubSpot, Marketo, or similar marketing automation and CRM systems

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