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Greater London, England, United Kingdom
Hybrid
Link to role video overview: https://www.loom.com/share/c0efc4d028264cd3afe90ec1b23aae7c
👋 Thanks for stopping by and learning more about this role at Sitemate! ✨🏗️
We’d love to hear from you 👩💻👩🏽💻🧑🏿💻👨🏻💻
📝 Overview
Lead and scale Sitemate's European GTM operations as we transition from startup to scale-up. You'll take ownership of a 20-person team across sales development, account executives, account managers, and customer success - optimising current performance while building the foundation for aggressive growth. This is a hands-on leadership role where you'll lead from the front. You'll be in the trenches with your team, modelling our GTM Operating Principles daily: always keeping the ball in your court, leveraging micro-commitments, and building systematic, repeatable processes that drive consistent outcomes.
Employment:
Salary:
OTE Remuneration: £150,000 - £200,000 (incl. Pension)
Base Salary: £100,000 - £130,000(incl. Pension)
Commission: £50,000 - £70,000 (incl. Pension)
About Sitemate:
Sitemate builds best-in-class software and AI agents for the built world, helping construction, infrastructure and industrial companies work smarter and faster. Our mission is to multiply the engineering power of the built world.
Storm is the #1 data capture agent for the front line of the built world - converting audio, photos and videos into clean structured records.
With conversational support in-app and across SMS, Whatsapp and phone calls, Storm is shifting front line workers from paperwork and clunky digital forms, to natural language and multi-channel data capture.
Our core platforms are Dashpivot (safety, quality and field reporting), Gearbelt (fleet and asset management), Flowsite (no-code integrations), and the Sitemate mobile app for every worker on site.
We have strong product-market fit, generating thousands of new leads per month through word of mouth and organic channels. We are backed by Blackbird, with 200 people across 18+ countries and entities in Australia, the UK, the US and Canada.
At Sitemate, you’ll join a team that values transparency, high velocity, hustle, diversity, and innovation - not as buzzwords, but as the principles we work by every day.
We move fast, communicate openly, and operate with trust and autonomy. You’ll have access to key company metrics, clear career development plans, and the opportunity to grow your career based on performance, not tenure.
We believe diverse teams build better products. Our team includes members from 18+ countries - 55% identify as coming from underrepresented ethnic backgrounds, 43% identify as female, and our team spans ages 22–51.
Our Core Values
Our core values dictate “how we work”. We believe that basic human values such as honesty, trust and integrity are required to simply ‘get in the door’. Our values are designed to help us determine if an already great person, will be a great fit at Sitemate.
Handle with Care: Handle with thought and care, decisions are considered and consciously delivered
Everything Engineered: Everything engineered, intentional, planned and systematic
Quality Certified: Do it well, with attention to detail and accuracy, or don’t do it at all
Fast Tracked: Fast, incremental, and constant delivery of change
High Vis: A high visibility, transparent and open environment
Rain, Hail or Shine: Show up for your team, your customers and yourself
Learn more about our values:
Read:
Listen:
What We Offer
Competitive, performance-based remuneration
Equity options - own a piece of what you’re helping to build
25 days paid annual leave, plus sick, carer’s, and compassionate leave
Parental leave - 16 weeks for primary and 6 weeks for secondary carers (including adoption and stillbirth support)
Learning & Development - professional growth budget and transparent career plans
Employee Assistance Program (EAP) - for confidential counseling, mental health support, and life resources
Laptop and home office setup budget
Flexible work - 2 to 3 in-office days, WFH the rest of the week, plus the ability to work from anywhere for several weeks each year
Community & Connection - weekly catered lunches, global offsites, and “Life Story” sessions
London office perks - large private outdoor terrace, on-site showers & bike storage, surrounded by cafés, galleries & vibrant nightlife in the heart of Shoreditch and a 5-minute walk to Old Street tube
We’re proud to be an equal opportunity employer. Sitemate welcomes applicants of all genders, ethnicities, ages, sexualities, and abilities. Our team’s diversity is one of our greatest strengths, and we’re committed to ensuring an inclusive environment where everyone can thrive.
Learn More About Sitemate
🎧 Podcasts
2024: CEO Hartley Pike - on scaling Sitemate, diversity, and culture
2022: CTO Tim Bray - on building quality features that solve real customer problems
💬 Want to know what it’s like to work at Sitemate? Hear it straight from the team: People of Sitemate
⭐ Read what our customers say: G2 Crowd, Trust Radius
🎥 Team Offsites: 2022, 2023, 2024, 2025
Drive conversion at every stage of the funnel (SDR, AE, AM)
Drive customer success initiatives to reduce churn and expand accounts
Coach underperforming team members through deals and skill development
Build and optimise GTM processes, playbooks, and systems
Collaborate with marketing on lead generation and campaign effectiveness
Analyse performance metrics and identify optimisation opportunities
Recruit, hire, and onboard new GTM team members
Manage regional forecasting and hiring schedule
Managing sales development and three segments (SMB, Mid-Market and Enterprise)
Transitioning a scrappy startup GTM team into systematic scale-up operations
Optimising performance while scaling team size and geographic coverage
Managing complex B2B sales cycles with multiple stakeholders
Balancing individual coaching with team-wide system improvements
Coordinating across multiple time zones and cultural contexts in Europe
Maintaining high performance standards during hiring phases
You've led GTM teams through startup and scale-up journey before
You understand transitioning from scrappy startup selling to systematic scale-up operations
You're commercially strong and understand pipeline metrics and deal coaching
You're a roll-your-sleeves-up leader who gets energised by being in the details
You don't manage from ivory towers but lead from the front
You thrive in high-transparency, direct feedback cultures
You're comfortable with rapid change
You prefer traditional corporate environments with clear hierarchies
You're uncomfortable with high-transparency cultures and direct feedback
You take critical feedback personally rather than using it to improve
You need heavy structure and well-defined processes to operate effectively
You manage through delegation rather than demonstration
You believe leadership means staying strategic while others handle execution
You're uncomfortable jumping into tactical execution when needed
Must Have:
Experience leading GTM teams through startup or scale-up environments
Strong understanding of B2B SaaS sales cycles and metrics
Proven track record optimising performing and/or underperforming sales teams
Experience scaling operations from 10-20 to 50+ person teams
Nice to Have:
European market experience
Construction or infrastructure software background
Previous GM or VP Sales experience at high-growth SaaS companies
Experience managing multi-country GTM operations
Essential Tools:
CRM systems (Salesforce, HubSpot, or similar)
Sales engagement platforms
GTM analytics and reporting tools
Video conferencing and async communication tools
Bonus Tools:
Customer success platforms
Sales coaching and training platforms
Business intelligence and data visualisation tools
PLEASE Note:
We hire directly and don’t work with agencies
