ROLE PURPOSE
Lead retail excellence and sell-out across one of Brompton's key markets, including 2 flagship Junction stores and several Store Partners. This role owns the customer experience, retail training and commercial standard on the ground in APAC, deploying Brompton's frameworks to ensure consistency and improved performance. This role will also champion growth of our Partner network in the APAC region.
ROLE PURPOSE
Lead retail excellence and sell-out across one of Brompton's key markets, including 2 flagship Junction stores and several Store Partners. This role owns the customer experience, retail training and commercial standard on the ground in APAC, deploying Brompton's frameworks to ensure consistency and improved performance. This role will also champion growth of our Partner network in the APAC region.
RESPONSIBILITIES
- Deploy the 7-Step Client Journey, VM-in-a-Box, StoreIQ, BOP, and clienteling across APAC Junctions, Franchise Stores and selected Partners.
- Responsible for APAC Junction stores hitting key commercial and operational KPIs.
- Enforce the Partner Programme standard across the region.
- Work with the central academy team to provide retail training for Junctions, Franchise Stores and selected Partners
- Lead retail delivery for any Junction and Partner development
WHAT SUCCESS LOOKS LIKE
- Improving Partner NPS and sales conversion and sell-through across APAC.
- Consistent premium execution from flagship to Store Partners.
- Full BOP certification and VM compliance across the region.
- Smooth, on-brand delivery of Junction and Partner development.
EXPERIENCE & SKILLS
- Senior multi-site retail leadership in premium or specialty retail.
- Experience across owned, franchise, and wholesale/dealer channels.
- Proven at lifting conversion, clienteling, and sell-through.
- Strong partner and stakeholder management, comfortable in a matrix.
- Willing to travel regularly across APAC.
- Fluent in premium brand and service standards; second language a plus.
