Retail Marketing Coordinator

TravisMathew is a premium apparel brand that exists because we seized an opportunity—and we’re inviting you to take yours. Back in 2007, we saw there weren’t many companies whose clothing bridged the gap between performance and lifestyle, so we created our own. Inspired by the sun, surf, and sand of Southern California, we became a leading innovator in lifestyle performance apparel by making clothes for real life—plus working with premium wholesalers, building a leading e-commerce business, and opening retail stores around the world. We invite you to join team TravisMathew.

The Coordinator, Retail Marketing is responsible for executing retail marketing strategies to engage the target audience, drive in-store consumer connection and enhance the brand experience. Additionally, this individual is responsible for supporting the development and execution of retail marketing initiatives to ensure the strategic content and creative treatment effectively reflects a clear and concise message across all channels.

 ROLES AND RESPONSIBILITIES

• Coordinate retail marketing projects including, but not limited to, graphic design support, social media management, special events and sales promotions
• Partner with the creative team to ensure the content and creative treatment of all marketing initiatives reflect the strategic direction and priority of messaging in an engaging and compelling manner
• Partner with the merchandising and visual teams to ensure signage and window messaging communicate retail marketing and product story priorities
• Partner with the visual team to create monthly revolving retail signage
• Partner with the analytics team to provide / communicate detailed retail test overviews, including objectives and metrics for success
• Facilitate all social content creation and distribution for events, promotions, and other marketing initiatives to promote the brand across all retail channels
• Conceptualize event themes / programs, and execute at all retail locations
• Ensure brand integrity, accurate branding, and style guidelines are maintained and adhered to in printed, electronic and advertising materials

 

TECHNICAL COMPETENCIES (Knowledge, Skills & Abilities)

• Proficient in Microsoft Applications
• Ability to work effectively and collaboratively with cross-functional teams and stakeholders
• Ability to make decisions independently, or escalate when applicable
• Ability to work non-traditional hours, weekends, evenings, and holidays
• Strong interpersonal, verbal, and written communication skills
• Strong organizational skills with the ability to handle multiple priorities in a fast-paced work environment

 

EDUCATION AND EXPERIENCE

• Bachelor’s Degree, preferred
• Minimum 3 years’ experience in retail marketing

21.73 - 27.17 - 32.60 USD Hourly

If your experience is close to what we're looking for, please consider applying! Experience comes in many forms – skills are transferable, and passion goes a long way. We know that diversity makes for the best problem-solving and creative thinking, which is why we're dedicated to adding new perspectives to the team and encourage everyone to apply.

TravisMathew is an Equal Employment Opportunity