Are you looking for an opportunity to turn your ambition and your people skills into a rewarding career with an industry leader? Join our team at American Tire Distributors! As the nation's premier tire distributor, ATD’s coast-to-coast distribution network provides approximately 80,000 customers across the U.S. and Canada with rapid and frequent delivery of high quality tires, custom wheels and shop supplies.
Position Description:
The Retail Marketing Specialist is responsible for recommending marketing and media tactics, managing dealer Ad Agreements, and maintaining customers' advertising budgets and co-op accruals. This role serves as the primary resource for RAMs regarding marketing programs, promotions, and local and regional marketing strategies for franchisees. The Retail Marketing Specialist also supports the Marketing team by advising on strategies and media options based on business objectives, investment levels, and co-op allocation, providing final media schedules, and managing the initial planning of local media based on business objectives.
Key Responsibilities- Act as the first call resource for team regarding dealer AAs, local campaign performance, marketing programs, promotions, strategy options, and campaign improvements.
- Allocate annual and monthly budgets across marketing tactics/vendors for an optimal marketing mix within the approved budget.
- Collaborate with the Marketing team to purchase media, resolving terms and conditions.
- Conduct first-tier negotiations with media outlets, including broadcast, online, and traditional media.
- Demonstrate the value of each media plan through reach, frequency, and gross impressions.
- Ensure marketing investments in media tactics are trackable and optimized, showcasing the value-added services available through the franchise's marketing services.
- Maintain, adjust, and reconcile Dealer Ad Agreements (AA) quarterly, providing team with an overview and optimization suggestions.
- Perform regular audits of actual media performance vs. projected ratings.
- Provide team with details on marketing objectives, media mediums, specifications, deadlines, etc., to align creative content with tactics and objectives.
- Recommend marketing and media tactics to team that align with AA budgets, business objectives, and the dealer's region/market.
- Research new marketing tactics and media vehicles to improve results and add value to franchisees' local marketing strategies.
Competencies- Action Planning - The ability to review and evaluate recommendations and requirements and to develop appropriate plans or deliver actions required.
- Action-Oriented - Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.
- Balances Stakeholders - Anticipating and balancing the needs of multiple stakeholders.
- Communicates Effectively - Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.
- Contract Management - The ability and skill to administer, monitor and manage the provision of services in line with an agreed contract.
- Customer & Market Analysis - The ability and skill to analyze and research customer and market conditions and facts in order to develop a full and comprehensive understanding of the customer and its market to enable maximum returns.
- Data Collection and Analysis - The ability and skill to determine and analyze trends from data that is collected to assist in compiling reports that will help in decision-making including proficient use of aligned software (e.g., Tableau, etc)
- Data Control - Ability and skill to acquire, organize, protect and process data in order to fulfill business objectives.
- Decision Quality - Making good and timely decisions that keep the organization moving forward.
- Instills Trust - Gaining the confidence and trust of others through honesty, integrity, and authenticity.
- Nimble Learning - Actively learning through experimentation when tackling new problems, using both successes and failures as learning fodder.
- Planning & Organizing - Ability to plan, organize, prioritize and oversee activities to efficiently meet objectives.
- Plans & Aligns - Planning and prioritizing work to meet commitments aligned with organizational goals.
- Presentation skills - The ability to communicate and deliver information verbally in a clear, concise and compelling manner to other people.
- Review and Reporting - The ability and skill to create reports, and review reports created by others, for various audiences as relevant, in a lucid and effective manner, keeping in mind the purpose of reports.
- Verbal Communication - Ability to express ideas, request actions, formulate plans, & policies by means of clear and effective verbal communications.
Qualifications- Bachelor’s degree
2 years of related experience preferred
Skills- Communicates Effectively
- Customer & Market Analysis
- Decision Quality
- Data Collection and Analysis
- Data Control
- Ensures Accountability
- Manages Complexity
- Nimble Learning
- Plans & Aligns
- Planning & Organizing
- Presentation Skills
- Review and Reporting
- Tech Savvy
- Verbal Communication
- Business Insights
- Action Planning
- Resourcefulness
- Contract Management
- Collaboration
- Customer-Focused
Physical Demands/Working ConditionsPhysical Demands Category: Office
Physical Demands/Work Environment/Travel Requirements:
• Physical demands: While performing the duties of this job, the employee is occasionally required to stand; walk; sit; use hands to finger, handle or feel objects, tools or controls; reach with hands and arms; climb stairs; balance, stoop, kneel, crouch or crawl; talk, hear, taste and/or smell; the employee must occasionally lift and/or move up to 50 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception and the ability to adjust focus.
• Work environment: While performing the duties of this job, the employee is exposed to weather conditions prevalent at the time. The noise level in the work environment is usually moderate.
• Travel required: As required by the position.
Our people are passionate about what they do, the product they sell, and the customers they serve. If you're looking for an opportunity to be a part of a work family that values collaboration, innovation and dedication, we're the right company for you.
Build a challenging and rewarding career with us!
American Tire Distributors is an Equal Opportunity Employer and Drug Free Workplace
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