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Canada
Remote only
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Retail Media Manager based in Canada.
As a senior individual contributor, the Retail Media Manager will lead regional retail media strategy and execution, with a primary focus on Amazon Advertising and opportunities to expand across other retail platforms over time. This role combines strategic planning with hands-on campaign management, overseeing budgets, investment decisions, targeting, creative testing and performance optimisation. Working closely with global marketing and regional commercial teams, the successful candidate will connect paid media with product availability, content, merchandising and customer experience to drive profitable growth. The position covers both B2C and B2B audiences, including Amazon Business, and plays a key role in product launches, customer acquisition and retention. Through data-driven insights and continuous experimentation, the manager will shape regional priorities and deliver measurable commercial results.
Develop and execute the regional Amazon Ads strategy, translating commercial objectives into actionable plans by market, category and audience.
Manage regional media budgets and investment allocation, determining product priorities and the appropriate mix of Sponsored Ads, DSP, Brand Stores and off-site media.
Build advertising strategies for both individual shoppers and B2B customers, including Amazon Business, with tailored targeting, messaging and customer journeys.
Own campaign planning, execution and optimisation, managing bids, audiences, targeting, search terms, negative keywords and campaign structures.
Monitor performance against commercial targets, including advertising-attributed revenue, paid sales mix, TACOS, ROAS and profitability.
Track new-to-brand growth, customer lifetime value, product launch performance, impressions, clicks, conversion indicators and share of voice.
Establish weekly, monthly and quarterly performance reviews, account audits, budget monitoring and optimisation routines.
Produce performance scorecards and reporting at market, category, subcategory and SKU level, presenting insights and recommendations to stakeholders.
Use Amazon Marketing Cloud (AMC) to analyse customer journeys, channel overlap, attribution and incrementality, and develop relevant audience segments.
Lead creative testing across formats, assets and messaging, translating results into actionable briefs and campaign improvements.
Manage Amazon Brand Stores and customer journeys, improving product discovery, shopping experiences and conversion in collaboration with Content and Merchandising teams.
Develop and coordinate media plans for the first 90 days of new product launches, aligning supporting channel activity with launch objectives.
Share paid search and shopper-intent insights with SEO/AEO, Merchandising and Content teams to improve listings, website content and FAQs.
Build relationships with Amazon Ads account teams and external partners, ensuring their expertise and capabilities support regional objectives.
Collaborate with Merchandising, Content, Data and Finance to align advertising investment with inventory, availability, promotions, content and margins.
Evaluate new advertising tools, automation opportunities and platform recommendations, applying commercial judgement to guide investment and performance decisions.
Identify opportunities to extend retail media activity beyond Amazon as the function develops.
At least 3 years of hands-on Amazon Advertising experience, including planning, launching and optimising Sponsored Ads and DSP campaigns.
Experience managing substantial media budgets against commercial targets, including TACOS, ROAS, new-to-brand growth and profitability.
Working knowledge of Amazon Marketing Cloud (AMC), including audience building, attribution and funnel measurement.
Proficiency in SQL, Excel and business intelligence tools for performance analysis and reporting.
Understanding of how product listings, content, inventory, availability and promotions influence advertising performance.
Experience managing Amazon Brand Stores and improving the customer shopping experience.
Familiarity with advertising and research platforms such as Pacvue, Helium 10 or SmartScout.
Sound judgement when evaluating generative AI tools and advertising automation capabilities.
Strong communication and presentation skills, with the ability to explain strategy, results and recommendations to stakeholders with varying levels of advertising expertise.
Ability to work independently, manage competing priorities and seek input or support when needed.
A bachelor’s degree, preferably in Marketing, Advertising or Business, or equivalent professional experience.
Additional assets:
Experience with Amazon Business, B2B marketing or considered-purchase customer journeys.
Experience with Power BI or similar reporting platforms.
Experience in video advertising and creative optimisation.
Background in paid search, paid social or programmatic display.
Competitive compensation, with eligibility for a bonus.
Comprehensive health benefits.
Tuition reimbursement program.
Retirement savings plans.
Wellness program.
Additional perks and rewards.
Remote work arrangement.
