Retail Media Reporting & Insights Senior Analyst

Home Depot’s Orange Apron Media (OAM) is seeking a Retail Media Reporting & Insights Senior Analyst  to become an expert in measurement strategy, leadership, and execution for Suppliers/Advertisers within our retail media network.  

In this role, you will support the management of a number of suppliers/advertisers by analyzing and presenting data driven narratives and stories of performance. You will evaluate marketing impact using tools such as MTA ROAS, media delivery analytics, and advanced reporting, as well as ad effectiveness measurement such as brand lift, A/B testing, and incrementality studies to deliver clear, actionable learnings to internal and external stakeholders. 

You will be a key driver of Return on Marketing Objective (ROMO) storytelling—translating complex data into compelling narratives that influence advertiser growth and shape future investment strategies. 

The ideal candidate is a strong data analyst and leader who is passionate about both marketing measurement and process development and implementation. You must bring an ownership mindset, a collaborative spirit, and strong communication skills to support cross-functional partners and foster excellence across people, processes, and products. 

• Expertise in Marketing Measurement: Deep understanding of marketing analytics across digital media and retail, with direct experience applying methods like Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and brand lift. 

• Analytical & Technical Skills: Intermediate proficiency in SQL for data extraction and hypothesis testing; experienced in data visualization tools such as Tableau to build compelling, insight-driven narratives. 

• Test-and-Learn Mindset: Proven success in building and scaling test-and-learn functions to enhance media performance and inform optimization strategies. 

• Strategic Problem Solving: Skilled at breaking down complex, ambiguous business challenges—spanning process, technology, and customer experience—into clear, actionable improvement plans. 

• Influence & Communication: Exceptional communicator with the ability to translate technical insights for non-technical audiences and influence stakeholders at all levels. 

• Change Management & Collaboration: Experienced in navigating organizational change, fostering cross-functional alignment, and building strong partnerships across teams. 

• Market Awareness: Ability to conduct competitive research and apply insights to inform strategy and innovation.