Retention & Engagement Marketing Lead

What You'll Do

• Lead Spotify India's consumer retention and engagement marketing strategy across the listener lifecycle, from new and active users to dormant and lapsed listeners.

• Identify the key drivers of disengagement and churn, and develop targeted strategies that encourage repeat listening and long-term retention.

• Build tailored retention and re-engagement strategies for different listener segments, using behavioural insights, preferences and engagement patterns.

• Create personalised listener journeys that connect audiences with relevant music, artists, content and Spotify features.

• Partner with Data Science, Analytics and Consumer Insights teams to uncover engagement opportunities and turn consumer insights into actionable marketing initiatives.

• Define and track key performance indicators, including retention, churn, reactivation, daily and monthly active users, and engagement. Use experimentation to measure incremental impact and continuously improve results.

• Collaborate with Product, Music, Brand, Media and Consumer Marketing teams to develop a connected retention roadmap that brings together product experiences, music releases, artists and cultural moments.

• Translate insights and performance trends into clear recommendations that influence marketing priorities and drive measurable business outcomes.

Who You Are

• You have 8+ years of experience in growth, lifecycle, retention or customer relationship management (CRM) marketing, with a track record of driving consumer engagement and retention.

• You understand consumer behaviour and know how to turn insights into strategies that encourage repeat usage and build long-term relationships.

• You have experience developing segmentation strategies, personalised consumer journeys and engagement programmes for large consumer audiences.

• You are confident working with data, analytics and experimentation to identify opportunities, evaluate performance and make informed decisions.

• You think beyond individual campaigns and channels, focusing on how marketing can influence consumer behaviour and deliver measurable business impact.

• You can bring teams together around shared goals and collaborate effectively with Product, Analytics, Data Science and Marketing partners.

• You are comfortable balancing long-term strategy with hands-on execution, adapting your approach as you learn what works.

• You are curious about music, culture and how digital experiences can create meaningful connections with listeners.

 

Where You'll Be

• This role is based in Mumbai

• We offer you the flexibility to work where you work best! There will be some in person meetings, but still allows for flexibility to work from home.