It's fun to work in a company where people truly BELIEVE in what they're doing!
You are accountable for the development & delivery of fact-based and holistically considered portfolio and pricing
recommendations to the Managing Director / Customer Marketing Managers based on robust analytical projections of both internal
business and external market/competitor sales, pricing , and profit dynamics. In addition, you have responsibility for pricing
administration, and tracking pricing compliance alerting the business to deviations and associated commercial implications.
WHAT YOU WILL DO:
Key Performance Area Performance Outputs
Decision Tools & Analytical Modelling
- Integrate multiple disaggregated data sources to build a solid platform for decision making tools & robust analyses
- Provide the business with sophisticated RM Tools & analytical modelling with ongoing continuously development / innovation
- Profit Waterfall - Price threshold analysis - Price/pack discount curves - Price elasticity calculations - Competitor & trade pricing intelligence -
- Customer Profitability
Portfolio Optimisation
- Undertake routine & ad-hoc analyses of portfolio performance against agreed strategic positioning & KPIs (internal commercial & competitor benchmarks) to identify opportunities to rationalize under-performing lines
- Support pack/price architecture initiatives to map the brand portfolio against key shopper and trade needs & sales/pricing dynamics to direct cluster-based ranging recommendations as well as identify opportunity gaps for competitive offerings
- Undertake scenario modelling in support of innovation business cases to determine optimal pack price, launch promotion plans and associated volumetric assumptions
Customer Profitability
- Undertake routine & ad-hoc analyses of customer performance against agreed strategic roles & KPIs (internal commercial & channel benchmarks) as the basis for decisions on the scope & levels of resource & financial investments made
Price, Promotions & Increases
- Work closely with Shopper & Trade Marketing & Customer Managers to determine optimised promotional mechanics & pricing levels by channel/cluster & Customer to secure competitive SOV, drive brand switching & profitably build basket size/mix in line with shopper plans
- Support financial planning of Price Increases through scenario modeling of competitor response assumptions, trade buy-ins, timing of RSP changes on-shelf
- Track PI implementation, timeously highlighting deviations from plan
Commercial Arguments
- Provide fact-based commercial inputs into the development of compelling commercial arguments to the trade in support of innovations, campaigns, promotional pricing and pricing recommendations
Pricing Administration & Compliance
- Work closely with Finance, Sales & Ops to ensure that pricing accruals are accurately calculated & actioned, & that execution of pricing / price adjustments are executed in line with approved strategies.
- Timeously inform the business of compliance gaps with estimated commercial impact so as to drive rapid resolution
WHAT YOU WILL BRING TO THE TABLE:
Minimum Requirements:
B.Comm Economics and Business Administration
Experience:
3-5 years as a Revenue/Pricing Manager or similar with FMCG or Manufacturing
#LI-KM3
In accordance with the employment equity plan of Tiger Brands and its employment equity goals and targets, preference may be given, but is not limited, to candidates from under-represented designated groups.
