RGM Product Manager, Transformation

About the Role

Revenue Growth Management (RGM) is one of The Coca-Cola Company’s most important commercial capabilities, and not simply a pricing discipline. Coca-Cola positions RGM alongside brand building, innovation, and integrated execution as a core capability for topline growth, and our growth strategy names it a key commercial capability for determining where to play and how to win.

RGM connects consumer demand to the economics of the system. It determines what we sell, in which packages, at what price points, through which channels and customers, and with what promotional investment, all in service of balanced growth across transactions, volume, and price/mix. Done well, it finds incremental revenue pools and converts them into commercial action, improves the economics of every price, pack, assortment, and promotion decision, builds the affordability and premiumization ladders that bring more consumers into the portfolio, and gives Coca-Cola and its bottlers a common fact base for growing customer revenue and profit rather than simply negotiating price.

We are now reimagining RGM for the agentic AI era, and we are building it ourselves. Our Global RGM Product is evolving from a suite of analytical solutions into an intelligent decision platform where AI agents interact directly with enterprise data, invoke advanced analytics and optimization models, run and compare scenarios, and hand commercial teams a recommendation with the reasoning attached. Work that once took an analyst a week (pulling the data, running the model, writing the story, defending the number) is being compressed into a conversation.

Few companies are attempting this at this scale, and fewer are still against decisions this consequential: real pricing, promotion, and portfolio moves, made across markets and bottlers. The work sits at the frontier of the CPG industry, spanning agent orchestration, retrieval over enterprise data, and the evaluation of non-deterministic and deterministic systems, and none of it is a research exercise. What we build ships to commercial teams who use it to make decisions the same week.

This is an opportunity to build, not just design, the next generation of commercial decision intelligence at Coca-Cola, and to establish the operating model for agentic RGM at global scale. The patterns set here will shape how one of the world’s largest commercial systems makes its most important decisions. If you want your work in front of real users, at real scale, from the first release, this is that role.

Role Overview 

As Global RGM Product Manager, Transformation you will own both the adoption of the Global RGM suite and the requirements that shape it, working within a persistent, cross-functional product team alongside Product Management, Data Science, Engineering, UX, Architecture, and RGM experts. This is a Senior Director-level seat, and the one closest to the business.

The product only pays off when RGM teams at operating units and bottlers change prices and promotions because of it. You will own that last mile: leading each market through the shift from analyst-built analysis to product-led decision making, converting early wins into new standard ways of working, and staying accountable for adoption until the change sticks. Just as importantly, you will convert what you learn in market into product direction: writing the requirements, shaping the backlog, and defining what “good” looks like for the capabilities that follow.

This is a product ownership role as much as an enablement one. The code belongs to Engineering; everything that determines whether it changes decisions belongs to you. You will act as the business-side product owner for the adoption-critical parts of the suite: writing user stories and acceptance criteria, prioritizing a backlog against commercial value, and signing off that what shipped does what the business needed. It demands genuine fluency in what the product produces (elasticities, uplift against baseline, share math) and in the commercial world those recommendations land in. Working in a product model, you will remain engaged throughout the product lifecycle, from discovery and pilot design through launch, change management, adoption measurement, and continuous improvement.

The role is global across a commercial system that spans more than 200 countries and territories, roughly 200 bottling partners, and 30 million retail customer outlets — few transformations anywhere offer a larger canvas. It is also a first seat: the adoption discipline you build here becomes the pattern for how the Global RGM Product scales to every market.

What You Will Do for Us

• Own the transformation roadmap for how markets make RGM decisions: define the path from today’s ways of working to product-led decision making, sequence it market by market, and present progress and value delivered to OU leadership and bottler executives.

• Sit with RGM managers and walk a run end to end (which price moves to take, which to skip, and why) and write the one-pager they take to their own leadership.

• Lead the change program per market — stakeholder mapping, adoption planning, and capability building, with training sessions, exercises on the users’ own data, and office hours as supporting tools — with the explicit goal of users changing how they work and opening the product without you.

• Turn repeated questions into short playbooks: how to read an elasticity, when to trust a recommendation, and what a gold-rated insight means.

• Track adoption honestly per market (who uses the product, for what, and where usage stalls) and report numbers rather than impressions.

• Own the adoption backlog: turn user pain into written requirements with clear problem statements, examples, and acceptance criteria, prioritize them against commercial value, and retest with the same users once a fix ships.

• Guard the product’s credibility by catching recommendations that would not survive scrutiny in front of a bottler, before the bottler sees them.

• Embed the closed-loop RGM workflow in market (insight generation and opportunity sizing, strategy setting, guardrail definition, in-market execution, and post-implementation evaluation) so markets operate a consistent, repeatable process.

• Help markets apply RGM governance and rules of engagement (price floors and ceilings, discount depth and promotion frequency, and price-gap and price-index thresholds) through the product rather than around it.

• Support pilot design and test-and-learn discipline with market teams: hypothesis framing, control groups, and incrementality measurement.

• Partner with the AI engineer on insight quality, rating generated insights and flagging output the underlying data does not support.

• Partner with the UX designer on launch communication, naming, and demo material so each release lands with the business.

• Act as the business-side product owner for adoption-critical capabilities: gather and document requirements from OUs and bottlers, translate them into user stories the engineering team can build against, and represent that voice in prioritization and roadmap decisions with the Global RGM Product Owner.

• Define the success measures for each release, participate in backlog refinement and sprint reviews with the pod, and give business sign-off that shipped functionality does what the market actually needed.

• Build the business case for significant capability requests: size the commercial opportunity, weigh it against effort and alternatives, and make the call on what is worth building.

Requirements and Qualifications

• Bachelor’s degree in Business, Economics, Marketing, Engineering, or a related field; MBA or equivalent postgraduate qualification preferred.

• 8+ years in Revenue Growth Management, commercial, or category roles at a CPG company or bottler, including direct ownership of pricing or promotion decisions. Experience at a top-tier management consulting firm (e.g., McKinsey, BCG, Bain) or the strategy practice of a leading professional services firm is strongly preferred, particularly where it involved pricing, revenue management, or commercial excellence engagements with CPG or retail clients.

• Strong understanding of Revenue Growth Management concepts across pricing, promotion, assortment, and mix, plus commercial analytics and value creation drivers.

• Working knowledge of global RGM best practices across the core RGM levers: headline pricing, price-pack architecture, trade promotion optimization, assortment, mix management, and trade terms/margin management.

• Strong understanding of how bottling partners go to market, including route-to-market models (direct store delivery, distributors, wholesalers), channel and outlet segmentation, and how pricing and promotion decisions cascade through the bottler P&L to execution at the point of sale.

• Ability to read the product’s numbers (elasticities, uplift against baseline, and share math) and to explain their limits as clearly as their conclusions.

• Demonstrated experience leading change management and adoption for digital or analytics transformations in a matrixed, franchise environment — stakeholder mapping, adoption planning, capability building, and embedding new ways of working, with training design and delivery as one tool in that kit; influence without authority is the daily job.

• Ability to write short, clear one-pagers (the deliverable users actually read) and to tell an insight story from analyst level up to leadership.

• Demonstrated product ownership experience: writing requirements, user stories, and acceptance criteria, owning and prioritizing a backlog, and working with an engineering team through agile delivery ceremonies.

• Experience translating business needs into digital product capabilities, including the judgment to say no, sequence competing requests, and defend a prioritization call to senior stakeholders.

• Demonstrated experience mapping workflows and processes end to end: documenting how work actually gets done today, designing the future-state process around the product, and pinpointing the handoffs, bottlenecks, and decision points in between.

• Willingness to tell the product team when the model is wrong, and a skeptical user when the model is right, with the data for both.

• Strong pilot design and test-and-learn discipline: hypothesis framing, control groups, incrementality measurement.

• Working fluency in Excel, Power BI, and PowerPoint, and the confidence to operate the RGM Pricing, Promotion, and Portfolio applications day to day.

• Basic SQL, sufficient to pull and check your own numbers; preferred.

• Practical experience using LLM-based tools for real work, including a clear view of where they fail; preferred.

• A global role supporting operating units and bottlers in every region requires working across time zones, including early and late calls, availability outside standard business hours, and travel to markets.