Sales Development Representative

Sales Development Representative (Spain)

About the job

HERE YOU REALLY MAKE AN IMPACT: YOUR CAREER, PEOPLE, THE WORLD

Hotmart is a global technology company, the leader in digital business, driving a market of +$10B dollars in creators' earnings, and a protagonist in the Creator Economy with more than 200,000 creators. Based in the Netherlands, our +1,700 Troopers - as we affectionately call our employees - are spread across seven countries.

Our way of working is to develop talents while generating a positive impact on the world. To achieve this, we use technology to enable people to transform their knowledge into successful businesses and we work with Autonomy, Freedom and “Love”, to always remember to nurture sincere relationships and care about the people around us. We form a multiplatform ecosystem that drives the Creator Economy market and generates global impact, fulfilling our mission of encouraging people to share their knowledge to win the world by creating, selling and scaling their digital business.

What you should know about the job:

Our Go-to-Market squad, based in Madrid, Spain, is seeking a dynamic and results-oriented Sales Development Representative (SDR) to join Hotmart’s dedicated Spanish Market Team. In this role, you will play a crucial part in expanding our presence in the Spanish market by identifying, engaging, and qualifying prospective Spanish digital creators and infopreneurs, fueling our pipeline with high-value commercial opportunities.

Roles & Responsibilities

Lead Generation & Market Prospecting (Spanish Market)

• Targeted Outbound Prospecting: Research, map out, and prospect top digital creators, course creators, and infopreneurs in the Spanish ecosystem using tools like Semrush, Influencity, Meta, and LinkedIn.
• Lead Qualification: Evaluate and qualify incoming inbound leads and self-generated prospects based on key business metrics and ideal customer profiles (ICP) for Spain.
• Personalized Engagement: Craft localized, multi-channel outreach strategies (email, social touchpoints, calls) tailored to Spanish market dynamics.

CRM Management & Analytics

• Salesforce Operations: Register, update, and rigorously track all prospect touchpoints and pipeline stages in Salesforce.
• Data-Driven Outreach: Conduct A/B testing on messaging and communication channels to optimize open, response, and conversion rates within the Spanish market.

Pod Collaboration & Networking

• Spanish Team Synergy: Work directly with Closers, BDMs, and Marketing Specialists within the Spanish Market Team to refine messaging, ICP definitions, and conversion funnels.
• Industry Presence: Participate in digital and in-person events relevant to the European and Spanish Creator Economy to build brand presence and drive opportunities.

Qualifications

• Experience: 2+ years of experience as an SDR, LDR, or BDR within SaaS, Tech, or Digital Marketing.
• Location & Model: Based in Spain (Madrid office) with a hybrid working model (3 days in the office).
• Language Proficiency: Native or Bilingual fluency in Spanish (C2) with advanced conversational English (B2+).
• Market Acumen: Deep understanding of the Spanish digital ecosystem, social media trends, and creator landscape.
• Sales Mindset: Proactive self-starter with proven prospecting, qualification, and objection-handling skills.

Total Compensation Target 

• Base Salary: €28,000 gross/year 
• Variable: Up to €15,252/year at 100% KPI achievement (60% of monthly base, paid monthly) · up to €50,832/year at maximum performance (KPI ≥150%)
• Meal Allowance: €2,640/year (net)
• Recharge Bonus: ~€635/year
• PLR (Profit & Results Sharing): ~€4,236/year (performance-based, not guaranteed)
• Total Target Compensation (TTC): ~€52,415/year at 100% KPI · up to ~€87,995/year at maximum performance (KPI ≥150%)

Note: Variable pay and PLR are performance-based and not guaranteed. Figures are gross and approximate.