Sales Director

Sales Director 

The Sales Director will play a key role in driving mediasmart’s growth EMEA, with a strong focus on expanding our Connected TV (CTV) offering.

You will be responsible for building and scaling revenue, developing strategic relationships with agencies and advertisers, and positioning mediasmart as a leading programmatic partner for CTV and omnichannel branding campaigns.

This role is especially critical as mediasmart continues to expand its CTV capabilities. You will help bring a growing and evolving product to market, working closely with internal teams to shape positioning, define use cases, and drive adoption with key clients.

This is a highly cross-functional role, working closely with Customer Success, Product, Marketing, and Partnerships teams. You will help define how mediasmart’s CTV and omnichannel solutions are positioned in a competitive AdTech landscape.

OUR CULTURE AND VALUES

• Be a generous leader. One that helps others succeed and celebrate their success.
• Love curiosity. Keep learning and stay relevant.
• It’s a team effort. Collaborate and cooperate to build a smart company.
• Go further. Be an example for others. Set the bar.
• Strong ownership of the role.
• Love what we do. Love our work with passion and respect.
• Do good and do well. Our work matters.

We are absolutely devoted to our customers and to building the best advertising technology company out there. We work hard and never forget to have fun in the process.

SUMMARY & DUTIES

• Own and drive revenue growth across EMEA, with a strong focus on CTV
• Build, manage, and grow a multi-market pipeline across agencies and brand advertisers
• Develop and maintain strategic relationships with regional and global media agencies, trading desks, and direct clients
• Lead full sales cycles from prospecting to closing, including complex and multi-market deals
• Position mediasmart’s CTV offering as a core solution within broader omnichannel strategies (Mobile, CTV, DOOH)
• Work closely with Product and Marketing teams to shape messaging, use cases, and go-to-market strategy for CTV solutions
• Translate client needs into effective video and branding campaign strategies across different markets
• Educate clients and partners on mediasmart’s CTV capabilities, differentiation, and value proposition
• Represent mediasmart at industry events, conferences, and client meetings across EMEA
• Collaborate closely with Customer Success and AdOps teams to ensure successful campaign execution
• Contribute to go-to-market initiatives and provide market feedback to help evolve the product
• Monitor market trends, especially within CTV and video programmatic, across EMEA
• Maintain accurate pipeline tracking, forecasting, and reporting

REQUIREMENTS

• Strong experience in AdTech / programmatic sales
• Hands-on experience selling CTV and/or video programmatic solutions
• Strong understanding of the CTV ecosystem, including buying models, inventory, and measurement
• Proven experience selling across multiple EMEA markets (not limited to a single country)
• Strong network with regional or global agencies and advertisers
• Experience selling branding and awareness campaigns (upper funnel)
• Proven ability to generate net-new business and build pipeline from scratch
• Strong communication and consultative selling skills
• Ability to operate with high ownership in a fast-paced, evolving environment
• Fluent in English (essential for daily communication)

WHO WE ARE

mediasmart was founded in 2011. We identify as an AdTech company, working on the demand side of the business on programmatic campaigns, with the mission of helping to integrate the customer journey across connected devices like Mobile, Connected TV, and DOOH solutions.

We offer impactful and unified communication across different screens and aim to be the advertising partner of choice for advertisers.

We build technology to support the most ambitious companies to propel the reach of their brands and accelerate their businesses.

In 2020, we joined the Affle group, a global consumer intelligence technology company, and continue to develop solutions for a privacy-first ecosystem.