Sales Director, Victoria

We are seeking a Sales Director, Victoria to lead and scale our sales organisation across Victoria, spanning both Holdco and Independent agency segments.

This is a high-impact leadership role focused on driving new business across both Holdco and Independent agency partnerships. You will build and lead a team of high-performing sellers, develop go-to-market strategies, and play a key role in expanding StackAdapt’s footprint across the Victorian agency market.

You will collaborate closely with cross-functional teams including Product, Solutions, and Account Management to deliver innovative, data-driven solutions to clients.

What you'll be doing:

Drive Revenue Growth

• Identify, pitch, and close new business with Holdco and Independent agencies across Victoria
• Own and exceed revenue targets through strong pipeline generation and conversion
• Lead new logo acquisition and expand StackAdapt’s presence in the Victoria market
• Ensure presence with senior stakeholders are consistent, and promoting the stackadapt business for rapid growth
• High volume external meeting expectations alongside managing team

Build and Execute Go-to-Market Strategy

• Develop and execute sales strategies tailored for Holdco and Independent agencies across Victoria
• Define ideal customer profiles (ICPs) and account segmentation
• Translate market insights into actionable sales and product strategies that best fit these agencies

Lead and Develop a High-Performing Team

• Build, coach, and scale a team of hunter-focused sales professionals
• Establish strong sales processes, pipeline discipline, and forecasting rigor
• Foster a high-performance culture focused on accountability and results

Collaborate Cross-Functionally

• Partner with Product, Solutions, and Marketing to deliver client-centric solutions
• Act as the voice of the customer, influencing product innovation and positioning
• Ensure seamless handoff to Account Management for long-term client success

Represent StackAdapt in Market

• Build new senior relationships with senior Holdco, Independent agency, and marketing leaders
• Stay ahead of industry trends, competitive dynamics, and client needs

What You Bring

• Proven track record of driving a sales team across Holdco and Independent agency segments
• Experience managing a sales team and embedding a tech solution across Holdco and Independent agencies
• Strong leadership experience, with the ability to build and scale high-performing teams
• Demonstrated success in developing and executing go-to-market strategies
• Excellent communication skills, with the ability to articulate complex solutions to executive audiences
• Strong analytical and strategic thinking capabilities
• Experience using CRM tools (e.g., Salesforce) for pipeline management and forecasting
• A self-starter mindset with the ability to thrive in a fast-paced, evolving environment
• Strong practical proficiency with AI tools, with demonstrated experience using AI to improve sales productivity, account planning, prospecting, pipeline management and strategic decision-making.
• Experience coaching and developing sales teams to adopt AI effectively, embedding practical AI workflows that improve seller productivity, preparation and overall sales execution.
• Strong understanding of emerging AI-driven advertising and marketing solutions, with the ability to translate complex AI capabilities into clear commercial use cases and solutions for senior agency and client stakeholders.

Additional Details

• This role is Melbourne-based and may require very occasional travel across Australia