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Berlin, Deutschland
Hybrid
GTM Enablement Manager
Berlin preferred · Remote considered with frequent travel to Berlin · Full-time, permanent
About emnify
emnify is a leading cloud-native IoT connectivity provider helping businesses connect and manage devices globally through a single, modern platform. Our technology powers connected products across industries including mobility, logistics, energy, healthcare, and security — enabling enterprises to scale IoT faster, more securely, and with greater flexibility.
Built for the cloud era, emnify combines global cellular connectivity, network intelligence, and seamless API integrations into one platform that simplifies how businesses deploy and manage connected devices worldwide.
With strong international growth and increasing momentum in the U.S. market, emnify is helping redefine what modern IoT connectivity looks like.
Your Role
As GTM Enablement Manager, you will own emnify’s enablement agenda end-to-end as a senior individual contributor, including the strategy, plans, and budget, and you will deliver the content, training, and coaching yourself. Reporting to the VP Business Operations and working closely with the Chief Revenue Officer, you will serve Sales, Sales Development, Solution Engineering, Customer Success, and regional sales leadership, as well as emnify’s reseller and channel partners. Today we have many pieces of the enablement puzzle in place but no single plan tying them together. Your job is to bring structure, focus effort where it’s needed most, and drive the agenda with authority across the GTM leadership team. This is a genuine build-and-run role with a high degree of ownership. You will also own the decision on enablement tooling, including whether and how emnify adopts a learning management system, and whether we buy or build it.
Why emnify
IoT connectivity is at an inflection point, and emnify is positioned to lead it. We serve customers across fleet and logistics, healthcare, energy, payments, and smart devices — and our growth in the U.S. and internationally means the GTM function needs to scale fast without losing quality or consistency. With significant hiring planned across our go-to-market teams, this role sits at the centre of that effort, with visibility across every revenue-generating team in the business. You will help define what good looks like, strengthen how emnify’s teams are onboarded and trained, and shape how emnify sells as the business grows — with real ownership at a company with real momentum behind it.
Your Impact
Define emnify’s global GTM enablement strategy and roadmap, bringing existing efforts into one structured plan aligned to revenue goals, and reporting impact on ramp time, pipeline generation, win rates, and productivity to the VP Business Operations, CRO, and leadership team.
Own the enablement tooling strategy end-to-end: assess what emnify actually needs, decide whether to buy or build, and lead selection, implementation, and adoption of the chosen platform.
Build a structured, role-based onboarding programme for every new joiner in customer-facing roles across all regions, measurably shortening ramp time to productivity.
Embed our sales and prospecting methodology (MEDDIC and Challenger) into daily selling, deal reviews, and CRM processes, getting every AE and CSM up the learning curve and equipping managers to reinforce skills and sustain change.
Drive launch readiness and content governance so that new products, pricing updates, and competitive intelligence reach the field quickly, consistently, and in a format people actually use.
Own the build-out of a scalable partner enablement programme — onboarding, certification, and content access — that lets the channel grow without diluting quality.
What We Expect
A strong track record in sales or revenue enablement in a B2B company selling complex, mission-critical solutions into mid-market and lower enterprise customers, ideally technical or infrastructure-based products rather than simple SaaS.
Experience building structured enablement programmes in a scaling, international business, with measurable results to show for it. We value horsepower and a steep learning curve over years of tenure.
A strong understanding of solution-based selling, and the ability to quickly learn a technical product and translate it into enablement that works in the field.
Experience rolling out a structured sales methodology (such as MEDDIC or Challenger) and supporting manager coaching at scale.
Solid working knowledge of the GTM tech stack, such as Salesforce CRM, call intelligence tools, and content management systems. LMS experience is a plus but not essential.
The confidence to lead cross-functionally, aligning VPs and senior stakeholders, setting priorities, and driving change with authority.
Strategic thinking paired with a genuine roll-up-your-sleeves builder mindset: comfortable setting direction and getting into the detail on the same day.
Fluent English with excellent communication skills, including the ability to make technical products clear and compelling for a non-technical audience.
Coachability and ambition — we want someone who is excited to grow with us, potentially into a leadership role.
Your First 6 Months
In your first few weeks, you will invest in understanding how emnify sells — joining calls, meeting the VP Business Operations, CRO, and GTM leadership team, and auditing what exists today in terms of content, tooling, and process. The goal is to build a clear picture before you build anything else.
By month two or three, you will have defined the enablement strategy, roadmap, and budget, stood up a cross-functional enablement forum, made a clear recommendation on enablement tooling, and launched the first iteration of structured onboarding for new hires.
By the halfway mark, your tooling decision will be in implementation, role-based onboarding will be running for all customer-facing roles, and MEDDIC and Challenger will be embedded in deal reviews and manager coaching cadences across the regions, with early signs of faster ramp and stronger pipeline generation and conversion.
You will close out the six months with a governed content hub in place, a repeatable product launch process agreed with Product and Product Marketing, and the foundations of a partner enablement programme that the channel can grow into.
Why It Might Not Be a Match
You prefer to step into a defined function with established processes and a clear playbook. This role requires you to bring structure to what exists and create a plan before you can run it, and that ambiguity will be a constant companion, especially early on.
You do your best work as a specialist focused on one area of enablement. This role spans strategy, budget, tooling, content governance, sales methodology, and partner programmes simultaneously. Breadth and context-switching are core to the job.
You rely on a large team to execute against your vision. emnify is a lean organisation at Series B scale, and you will start as a team of one, hands-on in delivery, doing work that in many companies would be spread across several people. The gap between strategy and execution falls to you to close.
