Sales Enablement Specialist

Accountabilities

Lead Generation Strategy: Develop and implement targeted lead generation programs that support business growth, combining inbound and outbound marketing initiatives to attract qualified prospects and generate demand for IT and cloud services.
Campaign Development and Execution: Plan, launch, and manage integrated marketing campaigns using marketing automation, telemarketing, networking, and other relevant channels to engage prospective customers and nurture leads throughout the sales funnel.
Market Research and Prospect Identification: Research target industries, identify potential customers and strategic partners, and map key decision-makers to build qualified prospect lists and strengthen pipeline development.
Technology Market Intelligence: Monitor emerging IT trends, cloud technologies, Salesforce solutions, industry developments, and relevant regulatory changes to ensure marketing strategies remain current and effectively communicate service value.
Marketing Automation and Sales Enablement: Use platforms such as Pardot, LinkedIn Sales Navigator, and other sales enablement tools to support prospecting, campaign management, lead nurturing, and sales outreach.
Brand Positioning and Collaboration: Partner with branding and marketing teams to maintain a consistent, compelling brand identity across marketing materials, communications, and customer engagement initiatives.
Relationship Management: Build and maintain relationships with industry influencers, business partners, stakeholders, and prospective customers to increase brand visibility and expand business opportunities.
Campaign Performance and Optimization: Track campaign metrics, evaluate lead quality and conversion performance, and provide actionable insights to improve marketing effectiveness and return on investment.
Sales Pipeline and Appointment Generation: Develop and execute initiatives that support lead generation targets, qualified appointment bookings, and the creation of new business opportunities.
Continuous Learning: Stay informed about changes in technology offerings, customer needs, and industry best practices to refine marketing approaches and improve campaign outcomes.
Requirements
Education: A master's degree in Business Administration (MBA), specializing in Marketing, is required.
Professional Experience: At least two years of experience in IT marketing, preferably involving the US market and B2B technology or cloud services.
Lead Generation Expertise: Demonstrated experience developing and executing inbound and outbound lead generation campaigns, nurturing prospects, and supporting sales pipeline growth.
Marketing Technology Proficiency: Familiarity with marketing automation and sales enablement platforms, particularly Pardot and LinkedIn Sales Navigator, is highly preferred.
Technology Industry Knowledge: Understanding of IT services, cloud computing, Salesforce solutions, and relevant industry trends, with the ability to translate technical offerings into compelling marketing messages.
Target Orientation: A proven track record of achieving lead generation, sales outreach, or appointment-setting targets, supported by a proactive and results-driven approach.
Analytical and Problem-Solving Skills: Ability to interpret campaign data, identify performance trends, evaluate opportunities, and recommend improvements based on measurable outcomes.
Communication and Interpersonal Skills: Excellent written and verbal communication skills, with the ability to engage prospects, collaborate across teams, and build productive professional relationships.
Research and Organizational Skills: Strong prospect research capabilities, attention to detail, and the ability to manage multiple campaigns and priorities effectively.
Self-Motivation and Adaptability: A goal-oriented mindset, willingness to learn continuously, and the ability to thrive in an innovative environment that encourages experimentation and improvement.
Benefits
Comprehensive Medical Insurance: Family floater health insurance covering the employee, spouse, and up to two dependent children, with a sum insured of INR 10,00,000.
Maternity Coverage: Maternity benefits covering up to two children, subject to the applicable policy terms.
COVID-19 Coverage: Medical insurance includes COVID-19-related coverage.
Flexible Healthcare Claims: Access to cashless medical treatment and reimbursement facilities, subject to policy conditions.
Professional Development: Opportunities to enhance your skills through company-sponsored certifications across multiple technology stacks, including Salesforce and other cloud technologies.
Career Advancement: A structured career growth path designed to support professional development, skill enhancement, and long-term progression.
Innovative Work Environment: An opportunity to contribute ideas, experiment with new approaches, and work in a culture that encourages innovation.
Diverse Project Exposure: Work across multiple projects and a varied client portfolio, broadening your experience in B2B technology marketing.
Supportive Work Culture: A flexible and collaborative environment that encourages continuous learning, initiative, and professional growth.
Expanded Learning Opportunities: The chance to explore new technologies, develop marketing expertise, and broaden your professional capabilities.