Sales Supervisor, Retail

Job Summary:

The Sales Supervisor, Retail is responsible for driving retail sales performance, leading a team of sales representatives/merchandisers, and ensuring flawless execution of sales and merchandising strategies across retail accounts. This role focuses on achieving volume, distribution, and visibility targets for the company’s food and beverage portfolio in the assigned territory or region. Territory to include but not limited to south of Boston, Cape Cod, South Shore and Rhode Island.

As a key link between the company and its retail partners, the Sales Supervisor ensures that company products are well-stocked, properly merchandised, and prominently displayed, while maintaining strong relationships with retail decision-makers.

Essential Duties and Responsibilities:

Sales Management

• Drive retail sales growth and meet/exceed assigned sales targets.
• Ensure effective execution of trade programs, promotions, and pricing strategies.
• Monitor and report on sales performance, market trends, and competitive activity.

Team Leadership

• Lead, coach, and motivate a team of retail sales representatives and/or merchandisers.
• Conduct regular field visits, performance evaluations, and ongoing training.
• Set clear goals and KPIs for the team, ensuring alignment with company objectives.

Retail Execution

• Ensure best-in-class in-store execution, including planogram compliance, promotional displays, and shelf presence.
• Collaborate with store managers and retail buyers to maximize product placement and promotional activity.
• Manage stock levels and coordinate with distributors or internal supply chain for replenishment.

Relationship Management

• Build and maintain strong relationships with key retail customers and store personnel.
• Act as a point of contact for resolving in-store issues, complaints, or service gaps.
• Partner with the trade marketing team to implement and evaluate retail activations.

Reporting & Analytics

• Track and report on daily/weekly/monthly sales, distribution, and display metrics.
• Use data insights to optimize store performance and resource allocation.
• Identify opportunities for market expansion or product optimization based on store-level data

Education and Experience:

• Bachelor’s Degree preferred
• 3-5 year’s relevant experience required.
• Previous experience in a supervisory or leadership role overseeing field teams or retail staff, a plus
• Experience within CPG refrigerated food/beverage sales field preferred.
• Familiarity with retail industry trends and consumer behavior.
• Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint).
• Proficiency with CRM & Power Bi
• Exposure with Syndicated Data (ie: Nielsen, IRI) and ability to develop proficiency.

Skills and Competencies:

• Applies established sales strategies, manages simple projects, and uses data analytics to guide decisions, track performance, and optimize sales outcomes.
• Builds and maintains strong customer relationships through effective communication, consistent follow-ups, and clear, product-focused presentations.
• Utilizes CRM systems, sales tools, and category management principles to enhance efficiency and support overall business objectives.
• Applies strong understanding of the company’s business model, market trends, and industry dynamics to identify growth opportunities and align sales strategies with customer needs.
• Leverages deep product and dairy/commodity knowledge to position offerings effectively and respond to competitive and market factors.
• Uses business acumen and structured decision-making frameworks to evaluate opportunities, assess long-term impacts, and drive sustainable revenue growth.
• Demonstrates resilience, accountability, and a winning attitude; maintains motivation and positivity under pressure while learning from challenges and adapting to change.
• Uses active listening, empathy, and persuasive communication to build trust, influence stakeholders, and lead impactful sales conversations.
• Works cross-functionally to achieve business goals, leads with confidence and humility, manages conflicts constructively, and supports team success through courageous and adaptive leadership.
• Applies deep analytical thinking to understand complex market and customer dynamics, adapts strategies based on insights, and takes calculated risks to drive growth.
• Maintains strong attention to detail, prioritizes effectively, and consistently exceeds goals through disciplined time management and proactive problem-solving

Other:

• Ability to lift and carry products, boxes, and promotional materials as needed (up to 30-50 lbs).
• Ability to stand and walk for extended periods during store visits.
• Regular travel to assigned retail locations within the territory is required.
• Must have a valid driver’s license and reliable transportation.