Salesforce Lead

JOB SUMMARY

Storyblok is hiring a Salesforce Lead to own Salesforce architecture, execution, governance, data quality, integrations, and release discipline across our GTM workflows. This techno-functional owner moves from business process to system design, build coordination, release control, data quality, reporting impact, and user adoption, owning Sales Cloud and core CRM objects, Pardot / Account Engagement, DealHub CPQ integration, lead-to-cash and quote-to-cash workflows, routing, campaign and lifecycle data, permissions, integrations, and documentation. The role also leads future platform evaluation for Salesforce Data 360, Salesforce Marketing Cloud Advanced, Adobe Marketing Cloud, Oracle Responsys, and related CDP needs, and, if a platform is selected, leads implementation planning and execution with RevOps, Marketing Operations, Data, Finance, Legal, vendors, and external partners.

 ESSENTIAL JOB FUNCTIONS

1. Salesforce architecture and GTM systems governance

• Own Salesforce platform architecture across GTM workflows, objects, fields, permissions, automations, integrations, and release control.
• Translate RevOps, Marketing Operations, Sales, Customer Success, Finance, and Data requirements into clean system design and controlled execution.
• Maintain governance for new fields, objects, flows, validation rules, permission sets, integrations, reporting dependencies, and documentation.

1. Sales Cloud and core CRM ownership

• Own system design for leads, contacts, accounts, opportunities, activities, campaigns, lifecycle stages, routing, renewals, expansions, and customer handoffs.
• Support lead-to-cash workflows with clear ownership, required fields, source logic, stage rules, assignment logic, and adoption checks.
• Monitor CRM completeness, data freshness, duplicates, routing failures, and workflow friction that creates manual workarounds.

1. Pardot, Account Engagement, and marketing workflow support

• Partner with Marketing Operations on Pardot or Account Engagement, campaign data, lifecycle stages, scoring inputs, consent, routing, attribution support, and funnel reporting.
• Maintain the Salesforce-side architecture for marketing-to-sales handoffs, campaign member data, source fields, conversion logic, and reporting quality.
• Keep current marketing workflows stable while future marketing cloud and CDP options are evaluated.

1. Future Data 360, SFMC Advanced, Adobe, Oracle, and CDP evaluation

• Lead the requirements, scorecard, architecture review, vendor comparison, data governance review, and implementation readiness plan for future customer data and marketing cloud decisions.
• Evaluate Salesforce Data 360, Salesforce Marketing Cloud Advanced, Adobe Marketing Cloud, Oracle Responsys, and related CDP needs against GTM use cases, data model, activation, consent, reporting, integration, cost, and operating complexity.
• If a platform is selected, lead implementation planning and execution with clear phases, owners, risks, testing, migration, enablement, and adoption metrics.

1. DealHub CPQ integration, data quality, releases, and adoption

• Own Salesforce-side integration quality for DealHub CPQ, including quote data, approval sync, product lines, opportunity fields, order handoffs, and reporting impact.
• Run release management with intake, solution design, testing, regression checks, deployment, communication, documentation, and adoption tracking.
• Partner with Data on source-to-report logic so Salesforce, warehouse, Finance, and leadership reporting stay aligned.

EDUCATION AND EXPERIENCE

• Bachelor's degree in Information Systems, Computer Science, Business, or a related field, or equivalent practical experience.
• 6+ years in the Salesforce ecosystem, including hands-on administration and solution / architecture ownership in a GTM or Revenue Operations context.
• Salesforce certifications strongly preferred (e.g., Administrator, Advanced Administrator, Platform App Builder; Sales Cloud Consultant or Application Architect a plus).
• Hands-on experience with Sales Cloud, core CRM objects, declarative automation (Flow), permissions, and release / change management across environments.
• Experience with Pardot / Marketing Cloud Account Engagement and marketing-to-sales workflows, and with CPQ tools (DealHub or comparable) across lead-to-cash and quote-to-cash.
• Experience integrating Salesforce with downstream systems (data warehouse, Finance, marketing, order management) and supporting reporting and data quality.
• Familiarity with CDP / marketing cloud platform evaluation (e.g., Salesforce Data 360, SFMC Advanced, Adobe, Oracle Responsys) is a plus.
• Demonstrates AI literacy, with the ability to leverage AI tools to enhance productivity, decision-making, and quality of work while applying sound judgment and critical thinking.

PROFESSIONAL COMPETENCIES

• Systems thinking: translates cross-functional business requirements into clean, scalable system design and governance.
• Technical CRM depth: strong command of Salesforce architecture, data model, automation, permissions, and integrations.
• Release and change discipline: structured intake, testing, regression, deployment, documentation, and adoption tracking.
• Data quality and governance orientation: drives completeness, freshness, deduplication, and field control.
• Stakeholder management: partners effectively across RevOps, Marketing Operations, Sales, CS, Finance, Data, Legal, and vendors.
• Vendor and platform evaluation: builds requirements, scorecards, and implementation readiness plans for major platform decisions.
• Clear communication: explains what is being built, the decision needed, and the business outcome to technical and non-technical audiences.
• Bias for reliability: reduces defects, manual workarounds, and ambiguity through documentation and controlled execution.

 

U.S. Base Salary Range: $102,900 - $140,000

At Storyblok, we are committed to equitable compensation and pay transparency. We consider many factors when it comes to compensation, such as the scope of the role, job-related skills, experience, and relevant education or training. Our base salary ranges are determined by job and job level and are benchmarked to relevant location and industry data. The range displayed represents the target US base compensation range within which we are hiring for this role. For some roles Storyblok also offers a competitive commission structure.