Search & AI Visibility Specialist (GEO)

Job Description

Are you attracted by a role of the future that fully leverages the potential of artificial intelligence and most modern marketing? Do you want to co-create the rules of the game in the era of artificial intelligence?

Search & AI Visibility Specialist (GEO)

In our digitalization division, we develop most modern marketing and technological approaches of the future, and right now, we are looking for an enthusiast for the position of Search & AI Visibility Specialist (GEO). Your mission will be absolutely groundbreaking – you will be at the birth of a brand new field of Generative Engine Optimization (GEO). Your task will be to ensure that our brand and products are displayed correctly and visibly in an era when people ask artificial intelligence (such as ChatGPT, Gemini, or Perplexity) questions instead of using traditional search engines. It won't just be about data analysis; you will be a key ambassador who will educate our local marketing teams around the world, help them understand this new AI world, and drive the adoption of modern tools like SEMrush. You will become a technological bridge for our international teams in a dynamic environment where the rules of the game are being written right now.

What you will do in this role:

• You will analyze the performance of our websites and monitor how our brand is displayed in various types of Large Language Models and AI search engines.
• You will collaborate closely with global brand and local marketing teams in individual markets and help them optimize their digital footprint.
• You will regularly train and educate our internal teams, as AI visibility is a very new field and you will be the one to show them how these technologies work and how to use them.
• You will take on the role of a leader in promoting and adopting new AI marketing tools and procedures based on the data and analyses that you prepare yourself.
• You will work with top-tier search analysis tools such as SEMrush and other specialized platforms we have at our disposal.

What you should have:

• Search Knowledge and Interest in AI: An overview of how traditional search (SEO) works, combined with huge curiosity and a desire to learn how modern Large Language Models and generative artificial intelligence function.
• Experience with Analytical Tools: Practical experience with analyzing website performance and search using tools like SEMrush or similar platforms.
• Communication and Presentation Skills: The ability to clearly explain complex and completely new technological concepts to marketing people and get them excited about change.
• English for International Collaboration: Good communication skills in English, as you will daily communicate, present, and collaborate with colleagues and brand teams from all over the world.

What we offer:

• Exciting work in a great team, global projects, international environment
• Opportunity to learn and grow professionally within the company globally
• Hybrid working model, flexible role pattern
• Competitive salary & incentive pay
• Pension and health insurance contributions
• Internal reward system and referral scheme
• 5 weeks annual leave, 5 sick days, 15 days of certified sick leave paid above statutory requirements annually, 40 paid hours annually for volunteering activities, 12 weeks of parental contribution
• Cafeteria for tax free benefits according to your choice (meal vouchers, sport, culture, health, travel, etc.), Multisport Card
• Vodafone, Raiffeisen Bank, Foodora, and discount programes
• Up-to-date laptop and iPhone
• Parking in the garage, showers, refreshments, massage chairs, library, music corner

Ready to take up the challenge? Apply now!

Know anybody who might be interested? Refer this job!

Required Skills:

Asset Management, Asset Management, Benefits Management, Canonical Implementation, Content Analysis, Content Management, Content Management Systems (CMS), Data Storage Systems, Environmental Science, Geofencing, Management System Development, Measurement Reporting, Product Management, Requirements Management, Schema Matching, Search Algorithms, Search Analytics, Search Engine Indexing, Search Engine Optimization (SEO), Site Investigation, Stakeholder Relationship Management, Strategic Planning, Strategic Recommendations, System Designs, Website Analytics {+ 3 more}

Preferred Skills:

Current Employees apply HERE

Current Contingent Workers apply HERE

Search Firm Representatives Please Read Carefully 
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company.  No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails. 

Employee Status:

Regular

Relocation:

VISA Sponsorship:

Travel Requirements:

Flexible Work Arrangements:

Not Applicable

Shift:

Valid Driving License:

Hazardous Material(s):

Job Posting End Date:

10/27/2026

*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.