Search and Content Analyst

Job Profile:

Business and Data Analyst 3

Job Family:

Business and Data Analytics

Time Type:

Full time

Apply before 11:59 PM Arizona time the day before the posted End Date.

Minimum Qualifications:

Bachelor's degree and five (5) years of experience appropriate to the area of assignment/field; OR, Any equivalent combination of experience and/or training from which comparable knowledge, skills and abilities have been achieved.

Job Profile Summary:
Defines systems requirements, makes recommendations for technology selection, and performs moderately complex data analysis to ensure data management objectives within a work unit are met.

Job Description:

Are you passionate about how search and AI are reshaping the way people find and experience content? Do you thrive in creative, collaborative and data-driven environments? Then keep reading below for this exciting Search and Content Analyst opportunity!

 

ASU EdPlus is a dynamic unit of Arizona State University focused on the design and scalable delivery of digital teaching and learning models to increase student success and reduce barriers to achievement in higher education. We advance the economic, social, cultural, and overall health of the local, national, and international communities served by ASU.

 

Want to know more about working at EdPlus? Watch this short video!

 

We're seeking a curious, detail-driven Search and Content Analyst to join our Strategic Communications and Content Operations team. Every day you will make a difference in the lives of others by supporting the search strategy team in optimizing digital content across ASU Online and other products. You will conduct keyword researches, audit pages, shape SEO-informed content briefs and track how optimizations perform.

 

This role is ideal for a strong critical thinker who’s ready to apply proven skills in search engine optimization and digital content performance. You’ll have the opportunity to leverage your skills in a variety of work across the search strategy team while supporting areas like SEO research, search performance monitoring, content optimization and content strategy.

 

NOTE: This is an in-person, hybrid position. You must be able to reliably commute to Scottsdale AZ.

 

Essential Duties:

 

• Interpret search data using search tools and large language models, and deliver clear, actionable recommendations that improve page visibility and user relevance.
• Conduct keyword research to support academic programs, priority pages and marketing campaigns.
• Audit webpages for on-page SEO improvements, including metadata, headings, internal linking and content alignment; conduct periodic sitewide and section-level SEO audits, presenting findings and recommendations to stakeholders.
• Prepare SEO-informed content briefs that guide content strategy.
• Monitor rankings, query trends and performance patterns to identify opportunities and issues, diagnose notable changes in impressions, clicks, CTR or query mix, and recommend responses.
• Review competitor and peer institution search performance for benchmarking and insights.
• Analyze performance data from Google Search Console, Google Analytics and Semrush across priority pages and sections.
• Build and maintain dashboards and recurring reports for internal stakeholders, summarizing key takeaways and trends.
• Track and evaluate the impact of optimizations on specific pages and content groups, reporting outcomes and lessons to inform future work.
• Maintain ASU brand standards across search-facing content where applicable.
• Assume or coordinate other duties or projects as assigned or directed.

 

NOTE: This is an in-person, hybrid position. You must be able to reliably commute to Scottsdale AZ.

 

Desired Qualifications:

 

• Bachelor’s degree or higher in a related field.

• Experience in digital marketing, search or content strategy.
• Experience developing SEO-informed content briefs or translating search insights into content strategy.
• Experience building dashboards or recurring performance reports (Looker Studio or similar).
• Demonstrated interest in and passion for technologies, tools and skills, including SEO platforms and AI-assisted methods for search analysis and content optimization.
• Proven experience driving positive results in the SEO field.
• Experience with Google Search Console and Google Analytics.
• Evidence of strong written communication skills to write briefs and strategies.
• Demonstrated ability to work collaboratively with others to accomplish tasks.
• Demonstrated ability to learn new technologies as needed to accomplish tasks.
• Demonstrated ability to multitask and work in a deadline-driven environment.

 

NOTE: Please answer the following questions in your cover letter:

• Share an example of an SEO opportunity you identified. Include how it was found, what work was done and the impact it had.
• SEO work is often collaborative and cross-functional. Share how you bring people together from different disciplines to achieve results.

 

Salary & Benefits:

$71,500 - $85,000 per year; DOE

 

ASU offers a total compensation package that includes valuable employee benefits. See the ASU Benefits website to explore options.

• Healthcare
• Financial Security
• Retirement
• Family Resources
• Tuition Reduction (Eligible ASU Employee, their dependents and spouse.)
• Discounts

 

Working Environment

 

Your desk will be in the beautiful, cutting-edge, and collaborative workspace at SkySong, the ASU Scottsdale Innovation Center. The Center houses a diverse business community that links technology, research, education, and entrepreneurship to position ASU and Greater Phoenix as global leaders in the knowledge economy.

 

ASU EdPlus supports flexible work options, ranging from alternate to hybrid work schedules, subject to approvals per ASU policy. (This is an in-person, hybrid position.)

 

Applicant must be eligible to work in the United States. ASU EdPlus will not be a sponsor for this position.

Department Statement:

As a central enterprise unit for ASU, ASU EdPlus supports the university charter by focusing on the design and scalable delivery of digital teaching and learning models to increase student success and reduce barriers to achievement in higher education.

ASU EdPlus defines itself through a culture of curiosity, risk-taking, and refusing to accept the status quo. Our employees are valued, respected, and encouraged to be their unique selves. We know that our ability to deliver high-quality services and educational experiences is strengthened by our culture of innovation, driving outcomes through serving learners, achieving milestones, striving for excellence, solving problems, embracing urgency, and being bold.

 

ASU EdPlus

Driving Requirement:

Driving is not required for this position.

Location:

Off-Campus: Scottsdale

Funding:

No Federal Funding

 

Instructions to Apply:

Current employees, student workers seeking staff opportunities, and students applying for student worker positions must apply directly through the Workday Jobs Hub.

To be considered, your application must include all of the following attachments:

• Cover letter
• Resume or CV

Multiple documents may be uploaded in the attachments section. Alternatively, applicants may combine all required materials into a single PDF for submission. Please ensure uploaded documents are clearly labeled and include your name.

Please ensure your resume includes all employment information in month and year format, for example 6/04 to 8/14, along with job title, job duties, and employer name for each position. Your resume should clearly demonstrate how your experience and background meet the minimum and desired qualifications for this position. Incomplete applications or missing required materials may not be considered.

Important: Do not withdraw your application to make edits. Once an application is withdrawn, it cannot be edited, reactivated, or replaced with a new submission. If you have questions or need assistance, please contact The Office of Human Resources Talent Acquisition before the posting close date.

Graduate Assistant, Intern and part-time positions are counted as half time for experience equivalency, meaning one year equals six months of experience.

Only electronic applications will be accepted for this position. By submitting an application, you confirm that the information provided is accurate and complete.

ASU Statement:

Arizona State University is a new model for American higher education, an unprecedented combination of academic excellence, entrepreneurial energy and broad access. This New American University is a single, unified institution comprising four differentiated campuses positively impacting the economic, social, cultural and environmental health of the communities it serves. Its research is inspired by real world application blurring the boundaries that traditionally separate academic disciplines. ASU serves more than 100,000 students in metropolitan Phoenix, Arizona, the nation's fifth largest city. ASU champions inclusive excellence, and welcomes students from all fifty states and more than one hundred nations across the globe.

ASU is a tobacco-free university. For details visit https://wellness.asu.edu/explore-wellness/body/alcohol-and-drugs/tobacco

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, or any other basis protected by law.

Notice of Availability of the ASU Annual Security and Fire Safety Report:

In compliance with federal law, ASU prepares an annual report on campus security and fire safety programs and resources. ASU’s Annual Security and Fire Safety Report is available online at https://www.asu.edu/police/PDFs/ASU-Clery-Report.pdf. You may request a hard copy of the report by contacting the ASU Police Department at 480-965-3456.

Relocation Assistance – For information about schools, housing child resources, neighborhoods, hospitals, community events, and taxes, visit https://cfo.asu.edu/az-resources.

ASU’s comprehensive benefits package is a key part of your total compensation. Visit the ASU Compensation Estimator

Employment Verification Statement:

ASU conducts pre-employment screening which may include verification of work history, academic credentials, licenses, and certifications.

Background Check Statement:

ASU conducts pre-employment screening for all positions which includes a criminal background check, verification of work history, academic credentials, licenses, and certifications. Employment is contingent upon successful passing of the background check.

Fingerprint Check Statement:

This position is considered safety/security sensitive and will include a fingerprint check. Employment is contingent upon successful passing of the fingerprint check.